Rebranding Product

7222550004 MERIANI GUNAWAN

7222550005 GINONGGOM RAMBE
7222550006 RUTHANIA EVANI
7222550007 GLORIA WIRYAJAYA
 Example Sentences
1. We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for
generations to come. (Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity. news.dunkindonuts.com)

2. We are bringing the iconic name Dunkin’ to the forefront in a bold way that brings to life how we refill optimism with each cup
and bring fun, joy and delight to our customers each and every day. (Welcome to Dunkin': Dunkin' Donuts Reveals New Brand
Identity. news.dunkindonuts.com)

3 .Specifically designed to meet the needs and demands of today’s on-the-go consumer, the next generation store design offers new
and innovative elements to make running on Dunkin’ faster and more convenient than ever before.
(Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity. news.dunkindonuts.com)

4. Earlier this season Dunkin’ brought back its popular Pumpkin Donut and MUNCHKINS® donut hole treats for a sweet taste of
fall.(Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity. news.dunkindonuts.com)

5. Recent initiatives have included a simplified menu, a greater emphasis on beverages like Cold Brew Coffee, Nitro Coffee and
Iced Teas, the introduction of unique products like Donut Fries, an increasing emphasis on On-the-Go Mobile Ordering, and most
importantly, the introduction of Dunkin’s next generation design concept. (Welcome to Dunkin': Dunkin' Donuts Reveals New
Brand Identity. news.dunkindonuts.com)
6. The new branding, developed in partnership with new creative and branding agencies Jones Knowles Ritchie (JKR), BBDO New
York and Arc Worldwide, is one part of Dunkin’s multi-faceted blueprint for growth, a plan designed to transform the company into
the premier beverage-led, on-the-go brand. (Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity.
news.dunkindonuts.com)

7. According to Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann, “Our new branding is one of many things we
are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers. (Welcome to Dunkin': Dunkin'
Donuts Reveals New Brand Identity. news.dunkindonuts.com)

8. We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for
generations to come. (Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity. news.dunkindonuts.com)

9. By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an
incredible new energy for Dunkin’, both in and outside our stores,” said Tony Weisman, Chief Marketing Officer, Dunkin’ U.S.
(Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity. news.dunkindonuts.com)

10. Recent initiatives have included a simplified menu, a greater emphasis on beverages like Cold Brew Coffee, Nitro Coffee and
Iced Teas, the introduction of unique products like Donut Fries, an increasing emphasis on On-the-Go Mobile Ordering, and most
11. Not even the motivational tones of Oprah Winfrey - a board member, strategic adviser and owner of an 8% stake in WW - could
lift subscriber numbers and avoid the £50m dent to operating profit in the first quarter following the name change. (What's gone
wrong at Weight Watchers? from BBC News)

12. Revenue for the first three months of the year will now be down by 10% and operating profit will drop by $50m compared to the
same period last year. (What's gone wrong at Weight Watchers? from BBC News)

13. After 56 years of trading as Weight Watchers, the company changed its name last September to WW, which, it says, doesn't stand
for anything - not Weight Watchers, not even its new tagline "Wellness that Works". (What's gone wrong at Weight Watchers? from
BBC News)

14. Shareholders, it appears, also weren't too sold on the name change when it was announced back in September. (What's gone
wrong at Weight Watchers? from BBC News)

15. Today, the company is announcing plans to relaunch under the new name Momentive, which will become both the parent
company and the brand name for its growing enterprise business. (SurveyMonkey Rebrands As Momentive to Fuel it's Growing
Enterprise Business. forbes.com)
16. Acknowledge that facebook didn't simply change its name or rebrand. ( Facebook Changing it's name to Meta is a Briliant
Business Move. Inc.com)

17. The study further established that rebranding had moderately improved the company image. (The Relationship between
Rebranding and Customer Loyalty: The case of Kenya Power. from IJSR)

18. Findings of this study are considered significant in enhancing strategies towards effective implementation of rebranding exercise
among corporate organizations. (The Relationship between Rebranding and Customer Loyalty: The case of Kenya Power. from
IJSR)

19. Organizations attempt to imbue products and services with benefits that consumers
value as research shows that consumers choose brands on the basis of perceptions of fit between their functional and
emotional needs and the economic and symbolic benefits that brands offer. (The Relationship between Rebranding and Customer
Loyalty: The case of Kenya Power. from IJSR)

20. In addition, this strategy involves tremendous costs such as advertising, legal fees, promotions among others. (The Relationship
between Rebranding and Customer Loyalty: The case of Kenya Power. from IJSR)

21. To overcome such challenges, marketers attempt to develop new branding strategies to create more brand values which are hard
imitate by competitors and that will be more appealing to the target market. (The Relationship between Rebranding and Customer
Loyalty: The case of Kenya Power. from IJSR)
22. State that an enhanced attention on how to re-give a distinguished image of brands or products is given through the last few
years. (The Relationship between Rebranding and Customer Loyalty: The case of Kenya Power. from IJSR)

23. The study was carried out in Nakuru town; in Nakuru Country with specific target on 1294 Kenya Power customers with active
utility accounts. (The Relationship between Rebranding and Customer Loyalty: The case of Kenya Power. from IJSR)

24. This case study explores RISISs history, marketing activities, implementation of CRM system to help them in their business
operation and strategic expansion. (BP de Silva and The Rebranding of RISIS. from IJSR)

25. Today, it has grown into a diversified group across a multitude of industries which stay true to the founder’s principles and
reputation. (BP de Silva and The Rebranding of RISIS. from IJSR)

26. This imagination enables them to marry the form and meaning of their products closely, removing most of the abstract obstacles
that might hinder their operations. (BP de Silva and The Rebranding of RISIS. from IJSR)

27. Although RISIS is facing tough challenges, RISIS leverages on local expertise to innovate, develop and manufacture products
using their patented technology. (BP de Silva and The Rebranding of RISIS. from IJSR)
28. In carrying out this research, it is pertinent that a detailed definition of PR and Advertising is attempted. (The Use of Public
Relations and Advertising as a Tool for Re-Establishing and Rebranding. from IJSR)

29. So the case of VITA FOAM is a very unique situation because the company was fast failing and rapidly losing market
share, and in a bid to curb this downward trend did some campaigns that re-established them as market leaders. (The Use of Public
Relations and Advertising as a Tool for Re-Establishing and Rebranding. from IJSR)

30.The process of advertising involves a variety of strategies and media. (The Use of Public Relations and Advertising as a Tool for
Re-Establishing and Rebranding. from IJSR)
Strategy Choose or Improve Vocab in
English Business

• Read and watch business news.

•Set a target to learn new words every day.
•Use the words you’ve learned.
What's the Difference Between
English General and English for
Business.
We believe our efforts to transform Dunkin’,
while still embracing our incredible heritage,
will keep our brand relevant for generations
to come.
TRANSFORM
Vs.
CHANGE SOMETHING FOR THE
BETTER.
We believe our efforts to change Dunkin’,
while still embracing our incredible heritage, CHANGE
will keep our brand relevant for generations Just change from A to B.
to come.
Why You Need Business English

•Communicating fluently and professionally is a huge plus for most

careers.
•Understanding allows you to participate.
•More reading options become available.

https://www.fluentu.com/blog/business-english/learn-business-
english-vocabulary/