BRANDING

Presented By:

Aarjav Desai Aditya Narayan Sankalp Pradhan

Introduction 2nd 3rd 4th 5th 6th

Harshit Bharadwaj Dhruv Patel Kanha Bhawani

Brands
Brands are in stores, in advertisements, television commercials and with
the internet, they are everywhere we look, while browsing through the vast
networks of our interests. Brands are extremely fascinating.

oFor example, when we say boAt, it that fascinates each & every music
lovers when their product arises. This fascination in ourselves when we
hear a company’s name tells us about how good the company is.
 Defination of a Brand:
o According to Philip Kotler- “A brand is defined as a
name, term, sign, symbol (or a combination of these) that identifies the maker
or seller of the product”.

o According to Ann Handley- “Brand is the image people have of your

company or product. It’s who people think you are. “

oBut we know that brand means more than the identity of the manufacturer of a product. In this
social, connected, high-tech world, branding has come to mean so much more.
Brands in Practical Life:
(1) Brands are something that distinguishes the OG product from the duplicate one
(2) These added emotions and trust help create a relationship between brands and
consumers .

(3) Brands create aspirational lifestyles based on these consumer relationships.

What is Branding?
oBranding is the process of researching, developing, and applying a
distinctive feature or set of features to your organization so that
consumers can begin to associate your brand with your products or
service.
oIt is endowing products & services with the power of brand.
What is Branding
Branding is a combined effort of the company which is projected to the consumer.
Types of Branding
The 8 types of branding : oCultural and geographic branding.
o Personal branding.
o Corporate branding.
o Product branding.
o Online branding.
oService branding.
oRetail branding. o Offline branding