ONLINE BUSINESS

Teacher: Ms. Eva Gacula Servano

Group 1: 1. Hoàng Sơn_Mr.Mountain 2. Hương Quỳnh_Ms. Saphie

3. Phương Trang_Ms. Strange 4. Xuân Quỳnh_Ms. Anna
5. Hạnh Mai_Ms. May 6. Khải Siêu_Mr. Tristan
7. Hồng Hạnh_Ms. Hannah 8. Xuân Tâm_Ms. Soul
9. Ngọc Sơn_Ms. Happy 10. Thảo Vy_Ms. Ruby
11. Lâm Phúc_Mr. Kevin 12. Ngọc Thái_Mr. Tim
13. Phúng_Mr. Amstrong 14. Ngọc Trân_Ms. Nancy
 INTRODUCTION
“If your business is not on the Internet, then your
business will be out of business”
-- Bill Gates --

INEVITABLE
A TREND Mr.Mountai
ONLINE
BUSINESS n is
presenting
1. BACKGROUND Ms. Strange &
Ms. Saphie Ms. Anna

Development Budget

Ms.Hannah &
Ms. May
Ms.Soul
Source
Ad & disad
2. COMPLAINTS
Mr.
Tristan Ms. Happy &
Ms. Ruby
Types
3. MARKETING Promotion

Mr. Mr.Tim
Kevin Mr.Amstrong
4. PRACTICAL Ms.Nancy
Delivery
M
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
DEVELOPMENT OF ONLINE
BUSSINESS
The
The Early Years
1960s with the development of the Electronic Data
Interchange.

In 1979,  Connecting a TV to a transaction processing

computer using a telephone line.

In 1990, Built a hypertext project called WorldWideWeb.

In 1991, Developing the URL, HTML, and HTTP.

Opening the Floodgates

1992, American online bookstore, Book

Stacks Unlimited was opened.

1997, Dell became the first company to

have an online sales record of $1 million.
Ecommerce: 1995–Present
The Would-be Giants
• Attracts 65 million
customers monthly. • The online purchases, it’s mainly
• Market capitalization of $900 famous for introducing online
billion, as well as an 80% increase in auctions.
stocks from a year ago.
Since 1995 Since 1995

• Google Shopping and Yahoo!

Auction

Since 1998
Making the Process Seamless

• Today, PayPal transactions have

a 79% higher checkout
conversion rate compared to
non-PayPal ones.
• Additional security for online
transactions was applied with
the creation of the Payment Card
Industry Security Standards
Council in 2004.
M
 Retail Ecommerce Sales Growth Worldwide, by
Region, 2020

Worldwide 27.6%
Latin America 36.7%
North America 31.8%
Central & Eastern Europe 29.1%
Asia-Pacific 26.4%
Western Europe 26.3%
Middle East & Africa 19.8%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

Source: eMarketer / InsiderIntelligence.com

M
M
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
•BUDGET OF ONLINE BUSINESS
• Prioritize your budget based on marketing
 The pillars of any successful online
marketing strategy

1. Well-optimized website
2. Social media
3. Google AdWords PPC
 1. Well-optimized website

• An effective SEO strategy • A good business hosting

 2. Social media

• Investing in targeted social media ads is a must-have

part of a small business online marketing budget
• Have an active channel on the same network
• Sharing the content regularly
 3. Google AdWords PPC

The cost of studying examples of the best Google AdWords

ads will most likely be the biggest expense in a small
business online marketing budget.
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
sources
 Shop cart
2 name
Domain 4
website 6
software 8
Marketing
What’s needed for an online business?
Merchant
1 to sell
Product Web hosting
3 Mobile
5 7
service provider
sources
SOCIAL NETWORKS E-COMMERCE FLATFORMS
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
 Types of E-
commerce
Business
to Consumer
Business
to Business Consumer
to Consumer
Consumer
to Business Mobile
Commerce
M
 Business-to-business (B2B)

Businesses sell products

to other companies

Think Salesforce, HubSpot

or SurveyMonkey
M
 Business-to-consumer (B2C)
Selling products online directly
to consumers.
Purchasing goods like
clothing, book, comestic, etc.

Amazon, eBay, Alibaba

are giants in this field.

M
 A consumer makes and sells to another.

Consumer Using an intermediate platform to sell.

to
consumer
(C2C)
M
 An individual
entrepreneur
sells products
to businesses.

Consumer Usually business consultant,

freelance graphic designer or KOL.
to
Business
(C2B)
M
 Mobile Commerce
Using wireless handheld devices to conduct
commercial transactions online

M
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
THE ONLINE BUSINESS
 01 Reducing Costs

02 Reducing Staff Requirements

03 A Wider Range

04 Connect Quickly
Advantages

05 Information

06 Sales
01 Impersonal

02 Not Trying Before Buying

03 Competition

04 Productivity

05 Credibility

05 Customer Service

07 Market Saturation

08 Lack of Interaction

09 Internet Connectivity
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
What is the promotion?
a catch-all term

PRODUCTS
THE WAYS
BUSINESS CAN
ATTEMPT
SERVICES

BRANDS
 IMPORTANCES
PROMOTION
may be used interchangeably
ADVERTISING

THEY’RE NOT THE SAME THING.

 Promotion in THE ONLINE BUSINESS
An online business is a
business conducted
entirely on the internet.
Online business may
encompass selling goods
and services, as well as
SaaS solutions.
 01 DISCOUNTED PRODUCTS

FREE SHIPPING,
02
FREE RETURNS

TYPES OF BUY MORE,

PROMOTION 03
IN THE SALE MORE
ONLINE
BUSINESS PROMOTION FOR
04 PARTNERS

05 HOLIDAY PROMOTIONS
Discounted products
•Make sure your discount is attractive

•Consider your bottom line

Origins brand’s slogan: “Last
•Don’t do it too often
Chance To Get These Skincare
Greats Before They’re Gone.”
Free Shipping/ Free Returns

 Free shipping/free returns creates customer security

 Makes it hassle free

 Incorporate shipping cost into your product

BUY MORE, SALE MORE
 Helps to sell more stock

 Entices the customer

 Takes away the guilt of spending more money

PROMOTION FOR PARTNERS
You can sign exclusive promotions for partners' customers. These are also
forms of preferential promotion that retailers of electronics, fashion, and
food often apply with great success.
The “Happy Weekend Offer at Shopee with
HSBC Credit Cards” Promotion” is applied
at Shoppe and takes effect from) 01 April
2021 to 31 December 2021.
Offer details (“Offers”):
 Offer 1: discount VND 200.000 on spends
of VND 2.000.000 and above at website or
Shopee application with HSBC Credit
cards
 Offer 2: discount VND 350.000 on spends
of VND 2.500.000 and above at website or
Shopee application with HSBC Credit
cards
Hour/Day/Week/Holiday promotions
You don’t need to offer huge discounts

Get creative with your promotions At every month, Shopee

always runs a program. It’s
You will sell more during the holidays almost like double number
such as 5th May, 6th June, 7th
July and the closest event is 8th
August.
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
 What is a modern distribution channel?

 appear through the development of science and

technology.
 can apply at the
same time directly
distribution channel.
1. BACKGROUND

2. COMPLAINTS

3. MARKETING

4. PRACTICAL
1. AMAZON
WHAT IS AMAZON?
The world leader in online retail
A cloud computing service
provider
A book-selling site
Electronic devices: Kindle e-
book reader, Kindle Fire
Amazon seller
AMAZON.COM
Amazon's website/e-commerce
platform.
Here all items from sellers all
over the world are listed under
specific categories
The complex algorithms and
rich shopping environment
Changing consumer buying
habits
Amazon's e-commerce
platform.
AMAZON WEB SERVICES (AWS)
What makes the success of the Amazon?
Amazon focuses on customers instead of competitors
Some outstanding features show that Amazon always focuses on customers'
wishes
All customers can email Amazon
Amazon always "remembers" and takes care of customers who have
purchased before
Amazon's shipping method - "Superfast" shipping
Amazon is constantly improving
Amazon fulfillment centers cover the US and Amazon locations
The most modern warehouse handling process today
Testing delivery model by automatic robot
7 Amazing Amazon Statistics for 2021
Some other successful online businesses
MEERZA TAILORING FASHION
Introduction

Meerza
Tailoring
Fashion
 Customers complaints

Linda Unhappy Aaron Shirtless

customer Stevie
• company
claims the • the self-
• photos on • suit was shirts are measuring
site were like a copy made in guide
not high of one Paris, but wasn’t at
worn by a
resolution singer his was all easy to
made in follow
Frankfurt
 Main problems

• Online communication with customers

• Customer trust is decreasing
• Poor connection with labor union
• Making false advertising claims about where
clothes are made
• Problems with online measuring system
• Uniqueness
 Recommendations

Recruit a
Social Media
Manager

Improve Building
logistics website
 Recruit a Social Media Manager

Follow Provide Made Train

commen Content rebuttal the staff Contact
t public
Web-design consultancy Fedex, DHL

Methods of measuring

Buildin Improv
g e
website logistics
Update
GROUP 01