CHAPTER 6

STRATEGY ANALYSIS
AND CHOICE
Here is where our presentation begins
Assurance of Learning Exercise 6G
Developing SWOT Matrix for CAPIZ State University
PURPOSE
The most widely used strategy
strategy-formulation technique
among firms is the SWOT Matrix.
This exercise requires the
development of a SWOT Matrix for
Capiz State University. Matching key
external and internal factors in a
SWOT Matrix requires good intuitive
and conceptual skills. You will
improve with practice in developing a
SWOT Matrix.
INSTRUCTION
Identify the external opportunities/threats and internal
strengths/weaknesses of Capiz State University. This information
could be used to complete this exercise. Follow the steps outlined as
follows:
1. Prepare a five-minute video presentation and construct a large-
nine cell diagram representing your SWOT Matrix. Appropriately
label the cells.
2. Appropriately record CAPSU opportunities/threats and
strengths/weaknesses in your diagram.
3. Match external and internal factors to generate feasible alternative
strategies for CAPSU. Record SO, WO, ST, and WT strategies in the
appropriate cells of the SWOT Matrix. Use the proper notation to
indicate the rationale for the strategy. You do not necessarily have to
have strategies in all four strategy cells.
Capiz State University’s Overview
Capiz State University is a non-profit public university situated in Roxas City, a tiny city in
Western Visayas with a population of between 50,000 and 249,999 people. Branch campuses of this
university are located in Dayao, Pontevedra, Pilar, Burias, Mambusao, Sigma, Dumarao, and Tapaz.
Officially accredited by the Philippine Commission on Higher Education, Capiz State University
(CAPSU) enrolls between 6,000 and 6,999 students in coeducational classes. A wide range of academic
degrees are available at Capiz State University (CAPSU), including pre-bachelor, bachelor, master, and
doctoral degrees in many fields of study. CAPSU only accepts a few number of students each year
depending on their performance on the university's entrance exams and their prior academic
achievements. Approximately 70 to 80 percent of applicants are accepted into this Philippine university,
making it a fairly selective school. CAPSU also offers a library, accommodation, sports facilities,
financial assistance and/or scholarships, study abroad and exchange programs, as well as administrative
services for its students to use. (University Rankings)
 SWOT MATRIX FOR CAPIZ STATE UNIVERSITY
STRENGTH
Excellent reputation amongst the general public.
Faculty and staff support the campus mission
Support advocacy for students
Beautiful modern buildings and gardens with room
for expansion.
Friendly and safe
Faculty who are committed and skilled
Sustainable shared governance
A wide range of academic programs
Tuition-free
OPPORTUNITIES
 Experiences gained in the campus
 CAPSU shaped stundentinto a better person
 Excellent and challenging academic programs
 Training courses and mentoring opportunities
WEAKNESS
A lack of resources for academics and personnel
Slow response to student and community
concerns
Lack of rest room
Lack of rooms and laboratories for students and
faculty
Limited sports area/facilities
TREATS
 Many state colleges opening
 Rapid changes in technology
 Digital challenges of both the teachers and the
students
 Alternative technologies and tools
 SO, WO, ST, and WT strategies OF CAPSU SWOT
MATRIX WO STRATEGIES
SO STRATEGIES
 Add a proper sanitation facilities with toilets and
proper washing station for girls and boys to stop
 Assess your resources spreading of disease and other sickness.
 Helping student self-awareness  Expand or add some facilities for athlets.
Guarantee scholarships for all university athletes
for 4 years

ST STRATEGIES
WT STRATEGIES

 Adapting new technology advance in this  Providing good facilities for student
new era like fully equipped technogy,
 High focus on maintaining excellent comfortable rooms.
reputation with faculty and staff.  Attentive staff for students concern.
THANK YOU !!!