Chapter 6

Leadership
Learning Objectives
• Jelaskan pentingnya kepemimpinan untuk
pengusaha
Menjelaskan perbedaan manajer dan
pemimpin
Menjelaskan teori kepemimpinan awal
Menjelaskan teori kepemimpinan
kontemporer
Mc'Donald Story
• 1937's, American society began infatuated with cars, brothers
Dik & Mor innovating by opening a special store which can be
ordered from the car. Business success.
• Menu mainstay is the hot-dogs, fried foods (french fries),
burgers, sandwiches, coca cola and various salads. This
business is exploding, even longer queues to get out the door.
• Innovation done that is by removing the order from mobill,
walk-ups focus on the customer, reducing the list of menus,
focus on hamburgers. Changes made headlines in the media,
and they get free advertising.
• In 1955, their efforts stuck, omsetnya remain, and many
newcomers who imitate. Finally, the effort suffered a setback.
Mc'Donald Story
• Ray Kroc yan is pouring all the concepts that
exist in the two brothers head into a McDonald's
written manual system. Manual was purchased
and he also got the rights to expand McDonald's
business with the concept of franchising !
• Within 4 years, Ray Kroc managed to open a Mc
Donald's 100 branches with no capital at all.
Everything is paid for by the franchise .
Without leadership, you will
be fettered Dreams
• With hard work, sincerity
and honesty to reach a
score of 8.
• If work 2x harder, score
obtained ≠ 10 because
you are tired, have mostly
worked. Your highest
score 8.5.
The effectiveness of
Success Without Leadership a limited business !!
Source: Maxwell (1993)
Without leadership, you will
be fettered Dreams
• Working with the leadership
is not solely
entrepreneurship, beginning
with the conduct of
delegation and began using
other people as staff.
• Leadership score now
jumped from 1 to 7.
Effectiveness changed to 7 x
8 = 56. This means
increased from 8 to 56 or
soar 600%
Success With Leadership
Source: Maxwell (1993)
Teori
Kepemimpinan Awal
• Teori kepemimpinan awal berfokus pada pemimpin (teori
ciri) dan cara pemimpin berinteraksi dengan anggota
kelompok (teori perilaku). Enam ciri terkait
kepemimpinan yang efektif.
Early Leadership Theories
Current Leadership Model
Approach
Current Leadership Model
Approach
Current Leadership Model
Approach
Perilaku Pemimpin yang
efektif
Perilaku Pemimpin yang efektif

Untuk memberikan sebuah contoh kepada karyawan

Membuat urutan nilai-nilai dan keyakinan bagi karyawan
dan dengan mengejar gairah
Karyawan untuk memfokuskan upaya mereka menuju
tujuan yang menantang dan terus mengarahkan mereka
ke tujuan tersebut
Memberikan karyawan sumber daya yang dibutuhkan
untuk mencapai tujuan mereka
Menghormati dan mendukung karyawan kami
Berkomunikasi dengan karyawan
Effective Leader Behavior

• Menghormati keragaman para pekerja.

Merayakan keberhasilan pekerja
Mendorong kreativitas di kalangan pekerja
Mempertahankan rasa humor
Menatap masa depan terus