Management of Information Systems

Prof. Dr. Christof Weinhardt – Ewa Lux

Institute of Information Systems and Marketing (IISM), Karlsruhe Service Research Institute (KSRI)

KIT – University of the federal state Baden-Württemberg

and national research institute of the Helmholtz-association www.kit.edu
2 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 information

3 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Acquisition of information

4 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Storage of information

medium: paper, microfilm, magnetic film, CD/ DVD, hard drive, …

type of information (structured/ unstructured)

main topics: data administration, - safety, -integrity, …

server farms, distributed computer networks, …

database query, SQL, …

5 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Transformation of information
Classification, Aggregation, Filtering, Regression
A

B C

D E F

G H I

structuring and clustering of information

reduction of complexity and quantity

link/ enhancement with further information
deduction und generation of new information
trend analysis and (graphical) recognition of patterns

6 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Transformation of information

7 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Information visualization

8 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Information visualization

9 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Evaluation of information

evaluation of information and information

systems (mostly monetary)
criteria: costs/ value, meaning, importance,
relevance, reliability, sufficiency/ correctness,
up-to-date
data service, CRM-solutions, Wikis in
companies, …
…

10 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Commercialization of information

11 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Commercialization of information

commercial news services (Reuters News/ Bloomberg Terminal)

premium accounts in business networks, other platforms (XING, …)
sale of market surveys, year books, address data, ….
advertising revenue (YouTube, Google, Facebook, …)
sale of user data and -behaviour (user  customer, user = product)
…

12 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Commercialization of information

Read only at

The 9 most spectacular

explosions in Germany

13 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 economy

utilization

technology
law

Acquisition Storing Transformation Evaluation Commercialization

society

14 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)
 Outline of the lecture

Information, Measuring/Observation, Experiments, Forecasting,

Acquisition Simulation, Survey, Interviews

Storing Databases, SQL, Pivoting, Semantics and Ontologies

Transformation Transformation Basics, Filtering, Regression, Cluster Analysis

Evaluation Utility Analysis, AHP, Decision Rules, Information Value, Page Rank

Internet Economics, Digital Goods, Network Effects,

Marketing Standardization Networks, Pricing, Bundling

15 Management of Information Systems – Prof. Christof Weinhardt, Ewa Lux Institute of Information Systems and Marketing (IISM)