Recognize the potential customer /

market in Computer Systems Servicing

 INTRODUCTION

To be successful in any kind of business venture,

potential entrepreneurs should closely at the
environment and market especially those
related to Computer Industry. They should
always be watchful of existing opportunities and
constraints, and to take calculated risks
SWOT Analysis is a managerial tool used to assess
the environment. It is used to gather important
information which is then used in strategic
planning. Strengths and weaknesses are internal in
an organization. They relate to resources owned by
an organization that you have control over and also
the extent of its marketing

S – Strengths
W – Weaknesses
O – Opportunities
T - Threat
 STRENGTHS WEAKNESSES
What do you do well? What could you improve?
What unique resources can Where do you have fewer
you draw on? resources than others?
What do others see as your What are others likely to
strengths? see as weaknesses?

OPPORTUNITIES THREATS
What opportunities are open What threats could harm
to you? you?
What trends could you take What is your competition
advantage of? doing?
How can you turn your What threats do your
strengths into opportunities? weaknesses expose to you?
EXAMPLE OF SWOT ANALYSIS
STRENGTHS
• Excellent sales staff with strong
knowledge of existing products
• Good relationship with customers
• Good internal communications
• High traffic location
• Successful marketing strategies
• Reputation for innovation
OPPORTUNITIES
• Similar products on the market are
not as reliable or are more
expensive
• Loyal customers
• Product could be on the market for
Christmas
• Customer demand - have asked
sales staff for similar product
WEAKNESSES
• Currently struggling to meet deadlines -
too much work?
• High rental costs
• Market research data may be out of
date
• Cash flow problems
• Holding too much stock
• Poor record keeping
THREATHS
• Competitors have a similar product
• Competitors have launched a new
advertising campaign
• Competitor opening shop nearby
• Downturn in economy may mean
people are spending less
•Task 1: Directions: Conduct a mini survey in your class. Gather pertinent data on
population across age brackets as suggested in the matrix.

AGE BRACKET POPULATION NEEDS WANTS

14 and below 10 Toys, coloring Wooden toys,
  books, tablet, glossy coloring
example pajama books, android
tablet with
internet
connection,
fashionable
pajama
 15-16      
17-18      
19-20      
21-above
Directions: After filling out the chart above, try to list down all
the probable business opportunities related to Computer Industry
which you may wish to venture in. Use the suggested matrix
below to indicate your choice. Write your answers in 1 whole
sheet of paper.

Ex: Selling wooden toys

POSITIVE FACTORS NEGATIVE FACTORS

Strengths Opportunities Weaknesses Threats