STRATEGIC MARKETING

TECHNIQUES
PRESENTED BY-
SRASHTI AGRAWAL

BCOM(Hons) 2ND YEAR

Section B
Roll no.-200943
MARKETING STRATEGY

DEFINITION-
Marketing is a social and managerial process by which
individuals and group obtain what they need and want through
creating,offering and exchanging products of value with others.

Philip Kotler and Gary Armstrom

Stratagic Marketing Techniques
TECHNIQUES –

 SOCIAL MARKETING-
It refers to the design,implementation and control of
program seeking to increase the acceptibility of a social
idea,cause or practice amoung a target group to bring in a
social group.

 AUGMENTED MARKETING-
This type of marketing includes additional customer services
and benefits that a product can offer besides the core and
actual product that is being offered.
TECHNIQUES –

 Social Marketing-
It refers to the design,implementation and control of program
seeking to increase the acceptibility of a social idea,cause or
practice amoung a target group to bring in a social group.
 Augmented Marketing-
This type of marketing includes additional customer services
and benefits that a product can offer besides the core and
actual product that is being offered.
 Organisational Marketing-
It consist of activities undertaken to create,maintain or change
attitudes and behaviour towards an organisation. Both profit
and non-profit organisation.
 Direct Marketing-
Marketing through various advertising media that interact
directly with consumers.Generally calling for a consumers to
make a direct response.
 Relationship Marketing-
The process of creating,maintaining and enhancing
strong,value-laden relationshipswith customers and other
stakeholders.
 Person Marketing-
It consist of activities undertaken to create,maintain or
change attitudes and behaviour towards paticular person.
 Services Marketing-
It is any activity or benefit that one party can offer to
another that is essentially intangible.It has peculiar
characteristics like inseparability, variability etc.
 Place Marketing-
It involves activities undertaken to create,maintain or change
attitudes and behaviour towards places such as
tourism,business sites etc.
 Enlightened Marketing-
It is a marketing philosophy holding that a company’s
marketing should support the best long-run performance of
the marketing system.
 Differencial Marketing-
It is a market coverage strategy in which a firm decides to
target several market segmenets and designs separate offer
for each.
 Synchro- Marketing-
When the demand of the product get irregular due to
season,some part of the day or on hour basis,causing the idle
capacity or overworked capacities, synchro-marketing can
be used to find ways to alter the patter of demand through
pricing,promotions and other incentives.
 Concentrated Marketing-
It is market coverage strategy in which a firm goes after a
large share of one or few sub-markets, it can also take the
form of Niche Marketing
 Demarketing –
It includes marketing strategies to reduce demand
temporarily or permanently. The aim is not to destroy
demand but to reduce or shift it.This happens when there is
overfull demand.
THANK YOU