1

CHEVROLET COLORADO

in g co n c ep t
Vide o t ra i n

MCI - Mobilwerks
 Content Overview
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Three Video Type Options Video Concept

Purpose and Usage of Video General Information of the Videos

Video Concept Stages Conclusion Timeframe

 Three Video Type Options 3

1st option
1. The video will educate and train the sales representative about the car information, specs,
advantages from competitor, feature and emphasize on 5 brand pillar.
2. This variant of the video will only focus on car feature and specs explanation rather than
beauty shots and action shots of the car itself since the main purpose of the video is only to
train the sales representative enabling them to sell the car.
3. Therefore this video is meant for sales representative training only.

2nd option
1. This second option have similar content with the 1 st option but there are more beauty
shots and action shots.
2. The beauty shots and action shots are used to better describe the car feature and strong
points
3. The main purpose of this video is to train the sales representative about the car and also
help them in presenting the car feature & specs to the customer
4. Thus sales representative can show this video while they are explaining feature and goodness of the car
itself to the customer
5. The video will educate and train the sales representative about the car information, specs,
advantages from competitor, feature and emphasize on 5 brand pillar.
3 option
rd

1. The last variant of video have main purpose of sales representative training, car video
showcase to the customer and also marketing video for the car.
2. It have the content of the two stated option before but have addition of short movie clips
3. The short movie clips shows how our persona of the target market use the car in their daily
activities.
 Purpose and Usage of The Video
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1. This video will be used to support and help the product launch of
Chevrolet Colorado

2. This video will help the sales representative to understand about the
car more thoroughly, thus helping them to sell the car to potential
customers.

3. The main aim of the video is to train the sales representative and also
to help them explain the strong points of the car to the future buyer
General Information of the Video
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1. There will be three video created for this project.

1. Product Knowledge Video,

2. Six Point Walk Around Video

3. Comparison Video

2. The length of the videos each are +-20 minutes

3. The main use of the video is for sales representative product

training and also be used by them for presenting feature of the
car to the buyers.
Video Training
Concepts
 Product Knowledge Video 7

1. Product knowledge video will contain the “product detail” of the

car itself

2. All of the car feature will be thoroughly “explained one by one”

with focusing on “how stuff work” and “How to operate”

3. Drone will be use to support the outdoor video

3. The explanation will be based on the 5 brand pillar which are

(1)safety, (2)design, (3)performance, (4) technology and
(5)comfort
4. Visually, the tallent will describe about the product overview
 Product Knowledge Video 8

STORY LINE
Opening Pilar 1 (safety) Pilar 2 (Design)

What is video purpose : What is video purpose: What is video purpose:

1. Brief and explain the car 1. To give assurance to the 1. To show the car’s
feature and specs through audience about the car’s sophisticated design to
video. safety. the audience.
Story : 2. To present the car’s 2. Explain the functional
2. In the beginning of the video safety features. purposes behind the
talent will describe the specs Story : aesthetical features.
and general feature of the car 3. Menunjukan Video Story :
2. The feature of the car will be Safety NCAP Dengan
described and shown one by one, Penjelasan VO.
how it works and how it can 4. Menunjukan Beauty
benefit user Shoot Sambil Host
Menjelaskan fitur
fiturnya.

Image Ilustration
Image Ilustration
Image Ilustration
 Product Knowledge Video 9

STORY LINE
Pilar 3 (performance) Pilar 4(Technology) Pilar 5 (comfort) Closing

What is video purpose:
1. To show the car’s
performance to the
audience.
2. To explain the audience
in utilizing the car’s
power.
Story :
What is video purpose: What is video purpose: What is video purpose:
1. To show the car’s 1. To show the car’s 1. To conclude the contents
technology features to comfort to the audience. of the video.
the audience. Story : Story :
2. To explain the function
of the technology
features and how to use
it.
Story :

Image Ilustration Image Ilustration Image Ilustration Image Ilustration

 Six Point Walk Around Video
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1. SPWA helps the viewer to see the car from different vehicle
position .

2. Also the video helps sales show the car to the customer
3. SPWA video will show the “new and best features of the
car” that give the sales representative & potential customers
a perspective of the car.

4. For the SPWA video, it is done with the “talent explaining” the
car from 6 position of vehicle...and it will be “done in outdoor
studio”

5. The video will convey the massage and information of FAB

tehnique (what is the Features, What is the advantages and
what is the benefit for customer)
 Six Point Walk Around Video
Opening
What is video purpose :
1. Brief explanation about
what would be covered in
the video.
Story :
Host Memberitahukan
disampingnya sudah ada
colorado dan akan
menjabarkan kelebihan
colorado dengan
menggunakan spwa agar
penjelasan mudah di mengerti
dan sistematis
Image Ilustration
STORY LINE
Position 1
What is video purpose:
1. To explain the features of
the car’s front exterior
even further.
2. Front exterior consist of
headlamps, grille, front
bumper, windshield, etc.
Story :
Host akan menerangkan satu
per satu dari bagian exterior
depan disertai dengan beauty
shoot dan penjelasan teks di
dalam video
Image Ilustration
11
Position 2
What is video purpose:
1. To explain the features of
the car’s left-side exterior
even further.
2. Left-side exterior consist
of door, side mirror, etc-
Story :
Host akan menerangkan satu
persatu bagian samping dari
exterior dan menekankan
kelebihannya desertai
dengan beuty shoot dan
penekenan menggunakan
teks
Image Ilustration
 Six Point Walk Around Video
Position 3
What is video purpose :
1. To explain the features of
the car’s right-side
exterior.
2. Side mirror, door, and
other feature will be
described.
Story :
Host akan menerangkan
satu persatu bagian samping
dari exterior dan
menekankan kelebihannya
desertai dengan beuty shoot
dan penekenan
menggunakan teks
Image Ilustration
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STORY LINE
Position 4 Position 5
What is video purpose: What is video purpose:
1. Explain the car feature 1. Describe and Explain
and looks from the back about the car interior
of the car. from inside the car.
2. Feature such as tail 2. Interior feature such as
lamp, pickup cabin, size mylink, climate control
of the pickup cabin, and air con,
other feature will be Story :
explained. Host akan menerangkan
Story : satu persatu bagian dari
interior dan menekankan
Host akan menerangkan kelebihannya desertai
satu persatu bagian dengan beuty shoot dan
belakang dari exterior dan penekenan menggunakan
Image Ilustration
menekankan kelebihannya teks dan juga peragaan host
desertai dengan beuty Imagefitu
terhadap Ilustration
tersebut
shoot dan penekenan
menggunakan teks
Dan juga menerakangkan
ukuran pickup serta
kelebihannya
 Six Point Walk Around Video
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STORY LINE
Position 6 Closing

What is video purpose : What is video purpose:

1. To Explain the Engine 1. To conclude the contents
specs and features. of the video.
2. Engine bay will be Story :
shown and explained Host memberikan
Story : kesimpulan seerta
Host Menerangkan menekankan kembali
spesifikasi mesin, output tentang kelebihan utama
tenaga dan fitur mesin dari mobil ini dan juga
beserta kelebihannya di disertai beutyshoot dan
sertai beuty shoot dan teks detail detailnya dan juga
teks

Image Ilustration Image Ilustration

 Comparison Video
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1. Comparison video will contain new Colorado spec versus

the competitor’s double cabin such as Hilux and Strada.
2. Spec and feature of those car will be compared with new
colorado.
3. Appearance and feature functionality of the car will also be
compared
4. This video will not use any live testing comparison of those
competitor’s vehicles.
 Comparison Video
Opening
What is video purpose:
1. Brief explanation about
what would be covered in
the video.
Story :
2. Host disini membuka acara
dan memberi tahu apa isi
vieo ini serta memberi tahu
bahwa video ini digunakan
sales untuk belajar
menghadapi customer
Image Ilustration
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STORY LINE
Colorado Vs Hilux Colorado Vs Strada Triton
What is video purpose: What is video purpose:
1. To compare the Image Ilustration 1. To compare the Image Ilustration
specification and specification and features
features of Chevrolet of Chevrolet Colorado
Colorado and Toyota and Toyota Hilux.
Hilux. 2. Highlights the advantages
2. Highlights the of Colorado.
advantages of Colorado. Story :
Story : 3. Menjelaskan dari sisi
3. Menjelaskan dari sisi desain, keunggulan utama
desain, keunggulan serta mesin dan
utama serta mesin dan multimedia
multimedia 4. Juga memberi tahu aa
4. Juga memberi tahu aa kelebihan rival dan
kelebihan rival dan tanggapan untuk
menghadapi customer
tanggapan untuk
menghadapi customer yang membandingkannya
yang membandingkannya dengan rival.
dengan rival.

Colorado vs Brand C
What is video purpose:
1. To Explain the Engine
specs and features.
2. Engine bay will be
shown and explained
Story :
Host Menerangkan
spesifikasi mesin, output
tenaga dan fitur mesin
beserta kelebihannya di
sertai beuty shoot dan teks
Image Ilustration
Comparison Video
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STORY LINE
Closing
What is video purpose:
1. To conclude the contents of
the video.
Story :
1. penekanan pada video
bahwa produk ini terbaik di
kelasnya.
2. Host memberikan
kesimpulan seerta
menekankan kembali
tentang kelebihan utama
dari mobil ini dan juga
disertai beutyshoot dan
detail detailnya dan juga
teks
Image Ilustration
 Time Frame
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Day 1 Day 2 Day 4. Day 7 Day 10 Day 14 Day 18 Day 19 Day 23

Concept Story Script Preparation 1st

Video Take Review 2nd
Approval Board Editing Deliver
Editing

Talent
Approval VO Take

Venue
Approval

Competitor
Approval
 18

Conclusion
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Main aim of the video is to enable sales

Combining SPWA and Product Knowledge representative present the new Colorado to
Video into one video the customer and attract them.

The video of SPWA and product knowledge will be

done in review like matter. With through explanation
of the feature