1

CHEVROLET COLORADO

in g co n c ep t
Vide o t ra i n

MCI - Mobilwerks
 Content Overview
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Three Video Type Options Video Concept

Purpose and Usage of Video General Information of the Videos

Video Concept Stages Conclusion Timeframe

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Concept One:
• The video will educate and train the sales representative about the car information, specs, advantages
from competitor, feature and emphasize on 5 brand pillar.

• This variant of the video will only focus on car feature and specs explanation rather than beauty shots and
action shots of the car itself since the main purpose of the video is only to train the sales representative
enabling them to sell the car.

• Therefore this video is meant for sales representative training only.

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Concept Two:
• This second option have similar content with the 1st option but there are
more beauty shots and action shots.

• The beauty shots and action shots are used to describe the car feature and
strong points.

• The main purpose of this video is to train the sales representative, and
educate the potential customers about the car and also help the sales
representative in presenting the car feature & specs to the customer

• Thus sales representative can show this video while they are explaining
feature and goodness of the car itself to the customer.

• The video will educate and train the sales representative about the car
information, specs, advantages from competitor, feature and emphasize on
5 brand pillar.
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Concept Three:

• The last variant of video have main purpose of sales representative training, car video showcase to the
customer and also marketing video for the car.

• It have the content of the two stated option before but have addition of short movie clips.

• The short movie clips shows how our persona of the target market use the car in their daily activities.
 Purpose and Usage of The Video
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1. This video will be used to support and help the product launch of
Chevrolet Colorado

2. This video will help the sales representative to understand about the
car more thoroughly, thus helping them to sell the car to potential
customers.

3. The main aim of the video is to train the sales representative and also
to help them explain the strong points of the car to the future buyer
General Information of the Video
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1. There will be three video created for this project. Product

Knowledge Video, Six Point Walk Around Video and also
Comparison Video

2. The length of the videos each are +-20 minutes

3. The main use of the video is for sales representative product

training and also be used by them for presenting feature of the car
to the buyers.
Video Training
Concepts
 Product Knowledge Video 9

1. Product knowledge video will contain the product detail of

the car itself

2. All of the car feature will be thoroughly explained one by

one.

3. The explanation will be based on the 5 brand pillar which

are safety, design, performance, technology and comfort

4. How the each feature work and how it will benefit the user will
also be explained in this video

5. Overall this video will describe about the product overview

 Video Storyboard 10

Opening
1. Opening Bumper
2. Brief History of Colorado
3. Beauty Shots of New Chevrolet Colorado

Content
1. First video will contain the product knowledge of the car
2. The 5 brand pillar such as design, technology, performance, safety and comfort will be
thoroughly explained.
3. All the feature and how to use the feature will be explained by the talent in this session
4. Benefit that customer can get from the specs and the feature will also be thoroughly
explained.
5. Second session of the video will contain the six point walk around of the new Colorado,
talent will explain the car via those SPWA perspective
6. The third session will be used in benchmarking the new Colorado with the competitor
double cabin such as Hilux and Strada.
7. Talent will explain the weakness of the competitor vehicles and the strong points of the
new Colorado in order to build good image of the car compared with the competitors.

Closing
1. Conclusion of the video and the car will be explain briefly
2. Closing bumper
 Six Point Walk Around Video
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1. SPWA helps the viewer to see the car from different angle.

2. Also the video helps sales show the car to the customer
3. SPWA video will show the new and best features of the car
that give the sales representative & potential customers a
perspective of the car.

4. 4. For the SPWA video, it is done with the talent explaining

the car exterior angle by angle and it is done in a studio.
Comparison Video
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1. Comparison video will contain new Colorado spec versus

the competitor’s double cabin such as Hilux and Strada.
2. Spec and feature of those car will be compared with the new
Colorado.
3. Appearance and features functionality of the car will also be
compared.
4. This video will not use any live testing comparison of those
competitor’s vehicles.
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Video Concept
Stages
 Video Concept Stages
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Six Point Walk Around

• Talent will explain about the car
from SPWA perspective, taken
Indoor.
• The new and good feature will be
emphasized in this segment.

Product Knowledge
• Talent will thoroughly explain and describe all of the feature
in the new Chevrolet Colorado. The video will be taken
indoor and also outdoor.
• The Video will also explain the feature of the Chevrolet
Colorado according to the brand pillars, features that benefit
the customers and how the features work.
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Benchmarking
• Chevrolet Colorado will be compared with the
existing double cabin competitor from Toyota,
Mitsubishi, and probably Nissan.
• The benchmarking process will be done by
comparing the feature and specifications of the car.
• Therefore sales representative can be informed
about how the new Colorado wins against the
competitor in term of features and also
specifications
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Conclusion
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Main aim of the video is to enable sales

There are three video that are created.
representative present the new Colorado to
Product Knowledge, SPWA and comparison
the customer and attract them.

Because of the limited time frame, we suggest

that we do the second option video.
 Timeframe
18

Day

1 The proposal is accepted

Studio and equipments preparations 2

4 Studio shoot

Outdoor shoot + Drone 6

8 File Checking
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Editing 9

14 Revision Check

Finalize 18