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AUTUMN 2017
AGENDA
Agenda
09:30 Intro/outline and statistics
10:00 Summary of principal examiners reports – general comments and specific units
10:30 Refreshments
Issues arising from summer 2017
10:45 • TQM
• Budgets
Understanding skills requirement
11:30 • AO1/AO2 (the concept of small businesses)
• AO3/AO4 including time to consider how teachers deliver AO2/AO4
12:30 Lunch
Teaching AS content in time – which topics you could deliver outside of the
13:15
classroom?
13:30 Essay writing
15:30 Finish
GCE DATA
A level 2 012 80 50
Component 1
AS A level
Grade Component 1 Component 2 Qual Component Component Component Qual
(2016 in (2016 in (2016 in 1 2 3
brackets) brackets) brackets)
A* 64 59 58 181
A 37 (37) 55 (55) 142 (142) 58 53 52 163
B 33 (32) 49 (48) 124 (128) 49 45 44 139
C 29 (28) 43 (41) 107 (114) 41 37 36 115
D 26 (24) 38 (34) 90 (100) 33 29 29 92
E 23 (20) 33 (27) 73 (86) 25 22 22 69
*The A and E boundaries were set using professional judgement
*WJEC uses predictions to identify an overall subject-level grade boundary for A*, and students who achieve that
mark or higher will get an A*.
*Component boundaries are 'notional' and intended only as a guide to aid centres with their analysis, and are not
official grades. Please note that notional component grade boundaries which have been derived arithmetically may not
add up to the overall qualification-level boundary where component marks have been scaled to produce the
qualification-level mark.
CUMULATIVE PERCENTAGES 2017
A* A B C D E
AS 2016 8.3 24.8 49.3 71.8 86.2
AS
Examination of Component 1 PM Friday 18th May 2018
A Level
Examination of Component 1 PM Thursday 7th June 2018
2017 papers and mark schemes available on the secure website only –
moved to the open website 6 months after results day.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary
AS Component 1
AO1: Knowledge
• Knowledge and understanding was generally good throughout the paper with most candidates able to identify
sources of finance and the meaning of terms, such as SME and the public sector.
• Some candidates lost marks because they failed to read the questions carefully – including Andrew and his family
as stakeholders in 1b.
AO2: Application
• Some candidates found it difficult to answer in context of the data provided and lost AO2 marks.
• Some candidates repeated information from stem word for word and lost marks.
AO3: Analysis
• Some candidates struggled with analysis and lost AO3 marks.
• These candidates failed to include a clear understanding of the impact that certain factors have on a businesses
and its stakeholders.
AO4: Evaluation
• For question 2b most candidates failed to evaluate correctly losing 3 marks.
• For questions 3e and 4c the more able candidates gave a balanced answer and included recommendations and
clearly supported the judgements they had made.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
AS Component 2
AO1: Knowledge
• Sound subject knowledge for most topics.
• Weaker areas of subject knowledge: Workforce planning, marketing and technology and lean production.
AO2: Application
• This skill needs further development.
• Across all questions where application was assessed; many candidates only achieved limited application.
• Section B application (10 mark question) was particularly limited on the whole, even when excellent knowledge
was demonstrated.
AO3: Analysis
• This skill clearly separated the most and least able students.
• There were some excellent responses showing a clear chain of argument over all questions assessing analysis.
However, at the same time there were equally a similar number of limited responses with very little depth
within students answers.
AO4: Evaluation
• Evaluation’s on the whole was either not present or limited with candidates offering summaries rather than
convincing judgments.
• Evaluation should focus on judgement, applied, with key depends on factors explained. Candidates using
evaluative comments such as “it depends on” usually allowed them to access higher band AO4 marks.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
A Level Components 1, 2 & 3
General comments:
• A lot of students were writing lots more than was needed, and a
focus needs to be on more succinct answers.
• AO2 was the weakest skill across all three papers. Students were
not using the stimulus material effectively or able to apply their
knowledge to a given context.
• AO3 was not fully developed in lots of cases, and often lacked
relevance to the context. A lot of analysis was very generic for
example – how it impacts on revenue and profit.
• Evaluation was often superficial, and again lacked context and often
was confined to a short summary that repeated the points of the
previous arguments.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
Question 4b
• Most students correctly suggested two types of pricing strategy, but many failed to apply this to a
supermarket
Question 6
• A large number of students did not understand the concept of lean production, which meant question 6b
produced very limited responses
Question 7
• Most students had knowledge of the various leadership styles but very few used the leadership theories of
Fiedler and Wright and Taylor
• Evaluation was often simplistic
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
A Level Component 2
Question 1
• There were very few candidates who were correctly able to understand the graph in relation to index numbers, and many
incorrect assumptions were made. Very few described the changes in the data over the years.
• In part b, a lot of answers lacked depth to AO3 and only considered an increase in demand.
Question 2
• Most students were able to calculate working capital correctly, but capital employed proved more problematic
• In 2b, a lot of students were quite vague, and there was some confusion over the concept of why deprecation is important, not
necessarily why assets depreciate
Question 3
• A large number of students failed to identify the true use/purpose of mission statements, and focussed solely on how it made
the customers feel
Question 4
• The critical path diagram did not create too many problems, but there was lots of different ways that the critical path was
highlighted.
• Part b was generally answered well, but some students found it difficult to put it into context. For AO2 marks, the best answers
referred to the diagram as well as the context of music festivals.
Question 5
• Some students failed to recognise the need for AO4 in this question.
• Some students did not effectively use the stimulus material to apply to Next, so answers were very generic
Question 6
• Generally, students answered this question well and were able to demonstrate all of the exam skills.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
A Level Component 3 - Section A
Question 1a
• Most students made good use of the stimulus material, but some answers lacked detailed analysis
Question 1b
• Although most candidates correctly calculated the three ratios, but there were many who struggled with the gearing
ratio.
• Analysis was generally good, but the evaluation was often weak.
Question 1c
• The risks were detailed in the case study but some candidates chose to ignore them, and so lost AO2 marks.
• The better answers fully evaluated the responses that they suggested and included both the advantages of the
response and its downsides.
Question 1d
• Many answers were one sided with consideration of acquisition, but little on organic growth.
• Better answers looked at several advantages and disadvantages of both types of growth.
Question 1e
• Many students did not realise that ‘such as’, does not require direct AO2 to the case study.
• Better answers gave a balanced evaluation of the strategy of overseas expansion, explaining the potential gains but
also detailing the possible pitfalls.
REFLECTION ON SUMMER 2017 EXAMS:
Principal Examiner’s Report Summary (cont.)
AS A Level
Boston Matrix Mission Statements
Lean Production Outsourcing
Total Quality Management Change
Marketing technology Capital Employed
Workforce planning Interpreting Balance Sheets
Budgets PED/YED
ISSUES ARISING FROM SUMMER 2017:
Total Quality Management (TQM)
Candidates’ Performance:
The Facility Factor (FF) for an item expresses the Mean Mark as a percentage of the
Maximum Mark. It indicates the accessibility of the question to the candidates. The FF for
this question was the lowest of all the questions in Unit 2, indicating that candidates found
this area of the specification particularly challenging. Whilst some candidates were able to
offer suggestions as to how TQM might be achieved within an organisation, the overall
appreciation of the concept was weak.
ISSUES ARISING FROM SUMMER 2017:
Total Quality Management (TQM) (cont.)
Greater
empowerment
Customer
Communication
orientation
TQM
A Philosophy
Continual Monitoring
Improvement Performance
Strategic
Planning
ISSUES ARISING FROM SUMMER 2017:
Budgets
Candidates’ Performance:
The Facility Factor for an item expresses the Mean Mark as a percentage of the Maximum
Mark. It indicates the accessibility of the question to the candidates. The FF for this
question was low, indicating that candidates found this area of the specification particularly
challenging. Whilst some candidates were able to analyse and evaluate the impact of
setting budgets in relation to the success of an organisation, generally responses were
brief and failed to address the task in hand.
ISSUES ARISING FROM SUMMER 2017:
Budgets (cont.)
Pros Cons
Prioritises and controls spending Everyone must be involved or lack of
commitment and demotivation may
Monitoring - changes must be result.
explained and reactions made
Poor quality information must be
Allocates responsibilities and improves avoided - managers must not
accountability overstate their needs.
Efficient use of resources in relation Inflexible budgets do not allow for
to achieving objectives change in the marketplace -
competitors activities need to be
Motivates staff by setting targets that countered.
need to be met
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
Question: Explain the ways in which Officequip plc could have benefitted
from internal economies of scale as a result of increasing its output. [6]
(Summer 2017 Eduqas AS Component 2)
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
Question: Explain the ways in which Officequip plc could have benefitted
from internal economies of scale as a result of increasing its output. [6]
(Summer 2017 Eduqas AS Component 2)
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
AO2: Application
Evaluative questions will
Question: Suggest two appropriate sources of finance and outline why they
might be suitable for Andrew's business. [4]
(Summer 2017 Eduqas AS Component 1)
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
Question: Suggest two appropriate sources of finance and outline why they
might be suitable for Andrew's business. [4]
(Summer 2017 Eduqas AS Component 1)
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
“Such as” does not indicate
you have to use the case
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
WHICH AO’S ARE BEING ASSESSED?
AO1: Knowledge
AO2: Application
AO3: Analysis
AO4: Evaluation
UNDERSTANDING SKILLS REQUIREMENT:
AO3/AO4
Discussion:
• How confident are you at sharing what skills are
needed with your students in exam questions?
• How would you help students decide on the
skills to demonstrate in answers?
UNDERSTANDING SKILLS REQUIREMENT:
AO3/AO4
Evaluate the importance of SMEs such as Ranjit’s business to the UK economy. [6]
Over lunch:
• Have you got any resource ideas to share that could cut
down delivery time in the content-heavy AS
specification?
TEACHING AS CONTENT IN TIME TO EACH OF
THE ASSESSMENT OBJECTIVES
A level weightings:
Example of how to teach AO’s across one topic and to save time
when delivering the large AS specification:
1. INTRODUCTION
2. ARGUMENT – managing change is important
Point Evidence Explain
Overcome employee resistance
Improve financial performance
Gain market share
4. CONCLUSION
COMPARATIVE JUDGEMENTS
Task
Delegates to refer to Specimen Answers booklet in CPD pack.
• Why have you ranked them in that order? Why were marks
awarded for each AO. Discuss.
QUANTITATIVE SKILLS:
Specification Expectations
These resources:
• Explain what students might be expected to calculate (and what they don’t need
to calculate e.g. index numbers)
• Explains in detail the method for each calculation along with a worked example
• Provides practice questions
• Provides the answers to questions
QUANTITATIVE SKILLS:
Common pitfalls and mistakes
1. Stating a final incorrect answer without any workings and thus gaining 0
marks
Advice: show workings for calculations – method marks could be gained even
if final answer is incorrect
2. Not labelling or incorrect labelling of results e.g. not including ‘£’, not
providing correct ‘units’ (e.g. using £ sign for breakeven quantity), not
realising elasticity is a unit free measure (e.g. including a £ or % sign)
Advice: label fully and be aware of different labels for different measures
3. Not realising amount of monetary units in data (e.g. £000’s, £m, £bn) and
interpreting figures incorrectly e.g. JD sports net profit being £92 and
interpreting this as being very low, without realising that in the table all
figures were in £m).
Advice: Advice: ensure all data is read fully, accurately and in context.
QUANTITATIVE SKILLS:
Common pitfalls and mistakes
• Not being able to read index numbers from a graph or table and being able
to interpret it correctly (practice using the quantitative skills resources on
Eduqas)
• Not being able to label a critical path correctly – ensure students label CP
correctly with //
– Better for student to be able to construct instead of just completing so
they have the depth of knowledge (same for other topics e.g. cash flow)
• Not using the data rather than overlooking it (being confident in what it
shows). Using numbers from text (reading data carefully to extract
information)
Common errors
• Incorrect formulas
• Incorrect calculations
• Incorrect/no labelling (e.g. no £ sign)
• WhatQuantitative
ideas andSkills: Discussion
resources do you have to teach
quantitative skills in Business and to help
students overcome the barriers of dealing with
the quantitative elements of the course?
For each unit a candidate has sat, the mark achieved on each item is given.
ITEM LEVEL DATA:
1. Item Level Summary (Candidates)
Click the candidate’s name to compare his/her performance with other candidates in the centre and overall as a
report.
ITEM LEVEL DATA:
1. Item Level Summary (Candidates)
Click the ‘DOWNLOAD DATA’ icon for a complete set of candidate data that
can be viewed and manipulated as a spread sheet.
ITEM LEVEL DATA:
2. Centre Performance in Context
This is used to see how your centre performed, relative to other centres with
WJEC and is accessed via the Results tab.
This gives (for each item) the mean, facility factor and attempt %, for all candidates as well as
males and females separately.
ITEM LEVEL DATA:
Using the Item Level Data
Free subject specific resources available for all to download from our website:
http://resources.eduqas.co.uk/Pages/ResourceByArgs.aspx?subId=4&lvlId=1
Our free Online Exam Review allows teachers to analyse item level data,
critically assess sample question papers and receive examiner feedback:
http://oer.wjec.co.uk/