Professional Documents
Culture Documents
Chapter VI
• Convenience
• Ready access to many products
• Access to comparative information about
companies, products, and competitors
• Interactive and immediate
Telephone marketing
Kiosk marketing
Online marketing
Copyright © 2012 Pearson Education, Inc.
17- 6
Publishing as Prentice Hall
Forms of Direct Marketing
Business to Business to
consumer business
(B2C) (B2B)
Consumer Consumer
to consumer to business
(C2C) (C2B)
Commerce