2002

芝加哥  上海  新加坡

标题
客户名
客户企 客户所在地
标
日期

此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。
本文只提供演示文稿纲要，需辅助以口头讲解和叙述。
 使用指引

 本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作 PowerPoint
文件
 在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的 PPT 模版，那么
所有蓝程的报告文档可以统一模式
 如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改
。一般有两种复制方法 :
 在普通视图下，按 Ctrl-A 选择所有对象，复制，然后切换到新文档中粘贴
 在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的
文档里，当然也是在浏览模式下

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 使用指引

 标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式
中的幻灯片版式。你即可选择你需要的版式，再填入文字
 按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变
 行间距也是预设的，不要按两次回车以增加行间距
 记住，复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如果
你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制

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 使用指引

一些“要”和“不要”
 不要在按照文本自动调整格式下输入文本，在编辑时会很难调整
 文本中排列间隔不要用空格，而用 tab 键：

The upper triangle controls the indentation These triangles

of the first line of a paragraph control the level 2 text

Table mark controller 1 2

The bottom triangle controls the Table mark

indentation of the second and the
consequent line of a paragraph

 不要在一个文本框中输入太多的文本，以后将很难修改格式

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 使用指引
 定制你的工具栏可以显著提高制作速度
 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面
的工具栏上： Text Align Tools Change Font SizeFont Formatting Zoom Order tools
Font Size Pick up and
apply format
Font Rotate tools

Group and ungroup

Most
Frequently Color tools
Used Shapes
New Text Box
Line Indent tools
Formatting
Bullets
Tools
Shadow Tools
Ruler

Align Tools

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 使用指引

 以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。
请经常使用以便记住：
 Ctrl-C: 复制
 Ctrl-X: 剪切
 Ctrl-V: 粘贴
 Ctrl-S: 保存
 Ctrl-A: 全选
 Ctrl-Z: 撤销
 Ctrl-D: 复写
 用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住 Shift 键
 如果你需要复制对象到指定地方，按住 Ctrl 移动即可复制。同时按 Ctrl 和
Shif 可以使复制的对象和原对象垂直或水平

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 使用指引

 移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边
框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色
 如果想选中分散的对象，按住 Shift 键然后选中一个一个对象
 按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象
。结合 Shift 键可以十分方便地选中一些小的或隐藏的对象
 快捷键 Ctrl-A 可使你选中幻灯片中所有的对象或者文本框中所有的文本
 按住 shift 击中文本框的任一部分，你便能选中整个文本框
 在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。

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 Project name or document title
(max. two lines)

– Type of document –

Client name
(max. two lines)

Location, date of presentation (month day, year)

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Content Page

A. Chapter

??

1. Sub chapter

??
1.1 Section

??

B. Chapter

??

1. Sub chapter

??
This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must
1.1 Section
not be passed on to third parties except with the explicit prior consent of RittenHouse & Partners.

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A. Chapter page (after chapter point: 4 "space bars")
Action/reaction

… …

• … • …

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Action/reaction

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Action/reaction

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Against the tide/with the tide

Against the tide With the tide

... ...

... ...

... ...

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Balance/imbalance

• … • …

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Balance/imbalance

• …

• …

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Balance/imbalance

• … • …

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Bar chart

Graph Title

Label 7 501

Label 6 432

Label 5 238

Label 4 189

Label 3 167

Label 2 130

Label 1 124

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Chances/risks

• … …

• …

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Change of direction

Moment of directional change

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China map

Box Title

Level 1 text
• Level 2 text
- Level 3 text

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Circulation (2 factors)

…………… …………… ……………

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Circulation (3 factors)

…………… ……………

……………

……………

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Circulation (4 factors)

…………… ……………

……………

…………… ……………

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Circulation (5 factors)

……………

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……………
……………

……………

……………

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Circulation (6 factors)

……………
……………

……………
……………
……………

……………
……………

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Circulation (7 factors)

……………
……………

……………

…………… ……………

……………

……………

……………

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Circulation (8 factors)

……………

……………

……………

……………

……………
……………

……………

……………

……………

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Client types

$
Client type

”Hopeless" ”Drowning" ”Struggling" ”Unsure" ”Hesitant" ”Successful"

Ensure survival in Actively initiate Startout toward

Need Secure future
short term structural change the future

Restructuring or Growing and Specific imple-

Project type Strategy project
search for partners positioning project mentation project

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 Columns and tables

Column Title 1 Column Title 2 Column Title 3

Category 1 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

Category 2 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

Category 3 • Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here
• Type your phrases and • Type your phrases and • Type your phrases and
sentences here sentences here sentences here

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Columns and tables

Column Title 1 Column Title 2

• Type your phrases and sentences here • Type your phrases and sentences here
Category 1 • Type your phrases and sentences here • Type your phrases and sentences here

• Type your phrases and sentences here • Type your phrases and sentences here
Category 2 • Type your phrases and sentences here • Type your phrases and sentences here

• Type your phrases and sentences here • Type your phrases and sentences here
Category 3 • Type your phrases and sentences here • Type your phrases and sentences here

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Columns and tables

Category 1 Category 1 Category 1 Category 1

Category 2 Category 2 Category 2 Category 2

Category 3 Category 3 Category 3 Category 3

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Columns and tables

Column Title 1 Column Title 1 Column Title 1 Column Title 1

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

Item Number Number Number Number

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Column chart

Graph Title
Unit
600

501
500
432

400

CAGR
300 ??%
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

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Column chart

Graph Title
Unit
Optional
600
501
500
432

400
CAGR
300 ??%
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7
Top Level Label Top Level Label

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Column chart

You can put your points here in the header of the box

Graph Title

600 CAGR
??%
501
500
432
400

300
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

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Column chart

Header Header

Graph Title Graph Title

Unit Unit
189 189
167 167

130 130
124 124

Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4

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Column chart

Header Header

Graph Title Level 1 text

Unit • Level 2 text

189
- Level 3 text

167

130
124

Label 1 Label 2 Label 3 Label 4

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Column chart

Header
Graph Title
Level 1 text
Unit • Level 2 text

189
- Level 3 text

167

130
124

Label 1 Label 2 Label 3 Label 4

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Column chart

Unit
600

501
500
432
400
CAGR
??%
300
238
189
200 167
124 130
100

0
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Label 7

You can put your points here like conclusion

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Column chart

Graph Title

Unit Column 1 Column 2

X,000
000 Total 000 000

X,000 000 Category 1 000 000

000 Category 2 000 000
X,000 000 Category 3 000 000
Series 1
000 Category 4 000 000
Series 2
X,000

000
X,000 000 000
000 000 000 Category 5 000 000
000 000
000
000
X,000
000
000
000
0
Label Label Label

Series 1 Series 2

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Column chart

Sub Title Sub Title Sub Title

000 000 000
000
000 000
000
000 000 000 000 000
Dash Line
000 000
000 000
000 000 000
000 000
000 000
000 000 000
000

Label Label Label Label Label Label Label Label Label

Sub Title Sub Title Sub Title

000 000 000

000
000
000 000 000 000
000 000 000

000 000

000 000
000 000
000 000 000
000 000 000
000 000 000

Label Label Label Label Label Label Label Label Label

Series 1 Series 2 Series 3

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Conflict

… …

• … • …

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Conflict

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Consequences (2)

... • ...

... • ...

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Consequences (3)

... • ...

... • ...

... • ...

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Consequences (4)

... • ...

... • ...

... • ...

... • ...

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Consequences (5)

... • ...

... • ...

... • ...

... • ...

... • ...

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Consequences (2)

… …

• … • …

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Consequences (3)

… … …

• … • … • …

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Consequences (4)

… … … …

• … • … • … • …

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Consequences (5)

… … … … …

• … • … • … • … • …

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Consequences

1 …

2 …

3 …

4 …

5 …

6 …

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 Consultants profil (English), [Firstname Lastname]

Position: ……………….. Year of birth: ……………….. Nationality: ………………..

Languages Professional experience Methodological competence

• … Since … • …
10/1992

Education

1990–1994 …

Industry competence Key projects

• … • …

Updated: MM/YY
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Cooperation

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Cooperation

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Cost breakdown chart

Unit

Gross
Value Component (%)
Margin

Value Component (%)

Value Component (%)

Cost
Value Component (%)

Value Component (%)

Value Component (%)

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Dead end

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Dependance

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Development

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Dice

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Direction

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Factors (2)

… …

• … • …

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Factors (3)

… …

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Factors (3)

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Factors (3)

… …

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Factors (4)

• … • …

…
• … • …

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Factors (4)

… …

• … • …

• … • …

… …

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Factors (4)

• … • …

…
• … • …

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Factors (4)

… …

• … • …

…
• … • …

… …

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Factors (6)

… …

… …

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Factors (6)

… …

… …

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Factors (8)

… …

… … …

… …

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Factors (4)

… …

… …

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Factors (5)

… …

… …

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Factors (6)

… …

… …

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Factors (4)

… …

… …

Success factors

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Factors (5)

… …

… …

Success factors

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Factors (6)

… …

… …

… …
Success factors

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Factors (3)

• … • … • …

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Factors (4)

• … • … • … • …

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Factors (5)

• … • … • … • … • …

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Feedback

• … • …

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Feedback

• …

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Feedback

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Feedback

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Feedback

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Filter

… …

• … • …

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Filter

Initial situation

1. Criterion

2. Criterion

3. Criterion

Result

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Flexibility

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Flexibility

Intention Ability

Flexibilty

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Flexibility

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Focus – expansion

… …

… …

… …

… …

… …

… …

… …

t t

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Growth

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Guidelines

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Harmony

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Hurdles and brakes

Company
X

…
…
…

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Impact

...

... ...

...

... ...

...

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Influence (1 factor)

• …

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Influence (2 factors)

• … • …

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Influence (2 factors)

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Influence (4 factors)

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Influence (4 factors)

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Influence (6 factors)

… …

… … …

… …

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Input/output

• … • …

• … • …

• ... • ...

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Interaction

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 Margin chart

Index

100% 000
?%
?%
?%
000
?% ?%
000
Total in
?%
Value
?%
000
000 ?%
?%

?%

000

Label Label Label Label Label

Label Label Label Label Label Label

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Matrix

… … … … …

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Matrix

… … … … …

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Matrix

Scale
Level 1 text Level 1 text
• Level 2 text • Level 2 text
- Level 3 text - Level 3 text

Dimension 1
Level 1 text Level 1 text
• Level 2 text • Level 2 text
- Level 3 text - Level 3 text

Scale
Scale Scale

Dimension 2
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Matrix

Content
Label
Dimension I

Content Content

Label

Content Content
Label

Label Label Label

Dimension II

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Measures plan – planned activities

Overview: …

Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
Activities Comments
... ... ... ... ... ... ... ... ... ...

• … • …

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Measures plan – planned measures

Activity: … As of: …

Objective: Results:
• … • …

Responsible: … Support: …
Measures: … ... ... ... ... ... ... ... ...
• …

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Measures plan – planned individual steps

Measure: ... As of: …

Form of Dura- Dead- Pro- Com-

No. Individual steps Responsible Support Start
result tion line ject pleted

1. ... ... ... ... ... ... ... ... ...

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Models

Key Steps Sources

Level 1 text
Step 1 • Type your phrases and sentences here
• Level 2 text

Step 2 • Type your phrases and sentences here

Step 3 • Type your phrases and sentences here

Step 4 • Type your phrases and sentences here

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Moon chart

Bar

Bar

1 1
Arrow

Ball

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Multipliers

... ...

+ +

• …
+ +

+ +

+ +

+ = Projektteams

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Multipliers

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Mutuality

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Mutuality

… …

• … • …

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Obstacle

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Obstacle

... ...

• … • …

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Obstacle

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Organizational and flow chart

Text Text Text Text Text Text

Text Text Text Text Text Text

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 Organizational and flow chart
Marketing Organization

Dimitri
Panayatapolous

Haircare Toothpaste/Soap Laundry Skincare/Paper

Brad Casper Vacant Vacant Virginia Lee

General Manager* General Manager General Manager Vice President*

Rene Co Ken Doi Robin Oxendine Randall Beard Peter Foyston Marketing
Marketing Director Marketing Director Marketing Manager Marketing Director Marketing Manager Manager

Media &
New Head & Professional Zest JV
Pantene Jiehua Rejoice Crest Safeguard Ariel Tide Ulan Whisper Commercial
Brand Shoulders Marketing Camay Brands
Production

Assistant Brand Manager, 2-5 per Brand

School Nurses for

Program School
Group Program

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 Organizational and flow chart

Process Map

Market Feasible
Archetype Scenarios
Asia Whisky
Model • India
Opportunity
• Sizing • China Develop
Assessment
• Pricing • Philippines Objectives &
Strategies
• Financial Goals
Are there
opportunities Determine Yes • Market Priorities
for whisky in Whether to • Acquisition or Execute
the rest of the Proceed Organic Growth
world? Further
Competitive Models • Product/
Marketing/
Success Distribution
Requirements Strategies
Market Results Bacardi
Strategy Will whisky
Overlap help to build
Bacardi Bacardi rum
Strategy globally?

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Option

1 2 3

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Option

1 2 3 4

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Option

quit develope

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Penetration

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Pie chart

Header Header

Chart Title Chart Title

Label Label
% %

Label Label
% %

Label Label
% %

Label Label Label Label

% % % %

100%=XXXX 100%=XXXX

Series 1 Series 2 Series 3

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Pie chart

Chart Title Header

Label Level 1 text

%
• Level 2 text
- Level 3 text
Label
%

Label
%

Label Label
% %

100%=XXXX

Series 1 Series 2 Series 3

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Pie chart
Chart Title Chart Title
Label Label
% %
Label Label
% %

Label Label
% %

100%=XXXX Label Label Series 1 Label Label 100%=XXXX

% % % %
Series 2
Series 3
Chart Title Chart Title

Label Label
% %

Label Label
% %

Label Label
% %

100%=XXXX Label Label 100%=XXXX

% %

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Plus/minus

... ...

• … • …

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Plus/minus

... ...

• … • …

• … • …

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Plus/minus

... ...

• … • …

+ –

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Plus/minus

• …

• …

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Plus/minus

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Plus/minus

• …

• …

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Portfolio

– +
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Portfolio

++

– + ++
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Pressure

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Pressure

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Pressure

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Prioritization

Prioritization

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Process

… … … … … …

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Process

1 2 3 4
… … … …

1 2 3 4 5
… … … … …

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Process – decrease

1
…

2
• …
…

3
• …
…

4
• …
…

5
• …
…

• …

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Process – increase

5
…

4
• …
…

3
• …
…

2
• …
…

1
• …
…

• …

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Progress

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Project

Phase I Phase II Phase III

• … • … • …

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Project

Phase I Phase II

1 2 3
… … …

• … • … • …

4
…

• …

… weeks … weeks

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Project procedure

Phases Project features Time required

1 2
... ...

Phase I • … • …
…
weeks
...

3
...

Phase II • …
…
weeks
...

4
...
Phase III
…
• …
weeks
...

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Puzzle

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Puzzle (for color presentations)

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Puzzle
3 parts

1 2 3 =
To apply color, ungroup the object,
then regroup it afterwards

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Redesign (Cube)

Redesign does not mean:

Solving individual problems

But:

Creating a comprehensive solution

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Redesign

Actual situation Target solution

"Shot gun" "Marksman" "Automatic pistol"

• Open fire in an uncontrolled • Lengthy sighting • Rapid sighting

manner • Good but rarely optimal • Swift feedback
• Rather dissatisfactory result result • Hit bull’s eye after a few
• Not appropriate for dynamic interactive shots!
environment and target

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Resistance

... ...

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Restructuring

Restructuring does not mean ... But ...

Improvement of liquidity Structural Reduction in

change personnel
Cost reduction
Positioning on Cost reduction
the market
Reduction in personnel
Improvement
of liquidity
Structural change

Positioning on the market

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Rethink

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Separation

• …

• …

• …

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Separation

...

• …

... ...

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Separation

• …

... ...

• … • …

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Spinning off parts of a company

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Storyboard

… …

• … • …

… …

• … • …

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Storyboard

… … …

• … • … • …

… … …

• … • … • …

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Strengths/weaknesses

Tomorrow

Today • …

• … • … Strengths

Strengths • … • …

• ... • ...

• … • …

• … • … Weaknesses

Weaknesses • … • ...

• …

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Table

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Table

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Table

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Table

… … … … …

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Table

… … … … …

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Table

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Target (1 factor)

• …

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Target (2 factors)

… • …

… • …

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Target (3 factors)

… • …

… • …

… • …

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Team organization

...

Client RittenHouse
• N. N. • N. N.
• N. N. • N. N.

...

Client RittenHouse
• N. N. • N. N.
• N. N. • N. N.

... ... ... ...

• ... • ... • ... • ...

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Text blocks (2)

... ...

• … • …

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Text blocks (3)

... ... ...

• … • … • …

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Text blocks (4)

... ... ... ...

• … • … • … • …

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Text blocks (5)

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China is a market of great potential for Geberit

Encouraging
Promising market for
market potential for
concealed cistern
piping products
• Business opportunities for • Construction industry will
concealed cistern will be undergo a strong annual
generated because of fat- growth rate of 8%, which
growing medium to high presents potential for
end sanitary market Geberit’s piping products
• First mover advantage
Favorable macro-
Product concept &
economic
standard
environment

• Driven by continued strong fixed • Brand new product concept

investment growth, the real
annual GDP growth will be
maintained at above 7%
1): Economist Intelligence Unit
RB&P expects a sales
revenue of more than 150
million for Geberit China by
year 2005
• New industry standards and
regulations are coming out to
replace or modify the old ones

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As a short-term cash-cow, more public products are expected to
be sole in contributing to the early break even

• Current sales of Long-term prospect

public products
account for 38% of
Geberit gross sales • The market size for public products
turnover itself is limited and shrinking
• Limited number of targeted high-end
• Project selling • High unit price hotels and buildings for Geberit
only
• High profit • Many competitors within the industry
• Purely import Short-term margin
• Doesn’t take up sales-up • Lack of one-set solution
much corporate potential
capacity
• Combined selling approach is
becoming difficult (e.g. Kohler to
whom Geberit used to provide
electronic produces and sell in
• Strong Swiss brand projects has launched its own
with original import
concept electronic products

• Market size for Geberit public

products is limited

Source: Geberit, RB&P analysis

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