•Jaylen McDuffie

Why Is He So •Sports Marketing

Marketable? •Professor Tucker

•August 31
Kevin Durant
Professional Athlete And Businessman
Personal Life
•Kevin Durant was born is Washington DC in 1988.
Kevin Grew up with 3 siblings and without a father so
is very close with his mother. A relationship that
inspired a movie named The Real MVP: The Wanda
Pratt Story

•Marketing Standpoint: People are attracted to the

”started from the bottom story”. With Kevin growing
up with many difficulties and still being able to be as
successful as him makes the marketing for him great It
show kids that they can be great to and do good in the
world no matter what takes place in life
Marketing Standpoint: It is super easy to endorse, Manage, and just
overall look up to a player who was so successful in his sport. Without
even knowing what he does for the community •2× NBA champion (2017, 2018)
•2× NBA Finals MVP (2017, 2018)
•NBA Most Valuable Player (2014)
•10× NBA All-Star (2010–2019)
•2× NBA All-Star Game MVP (2012, 2019)
•6× All-NBA First Team (2010–2014, 2018)
•NBA Rookie of the Year (2008)
•4× NBA scoring champion (2010–
2012, 2014)
•50–40–90 club (2013)
•No. 35 retired by the University of Texas
•FIBA World Championship MVP (2010)
•2× USA Basketball Male Athlete of the

NBA Year (2010, 2016)

Accolades
 Endorsements
•Earns around $35 Million from Endorsements alone
•Nike
•Google
•Alaska Air Group
•Signature Shoe Brand

•Marketing Standpoint: Nike is one of if not the biggest shoe

company in the US and they were smart to sponsor Kevin Durant.
They make Millions from his name Daily. Very smart for the rest of
these companies to endorse Kevin Durant as well.
Charity Work
•In 2013, Durant started a charity foundation with the
name Kevin Durant Charity Foundation (KDCF). Its
mission is stated on the official website. “To enrich the
lives of at-risk youth from low-income backgrounds
through educational, athletic, and social programs.”
•Durant has been involved in other philanthropic
activities. Likewise, he is the spokesperson for the
Washington D. C. branch of a nationwide non-profit after-
school music program- P’Tones Records. Moreover, he
had announced a donation of $1 million for the 2013
Moore tornado.

•Marketing Standpoint: It is very good and very

marketable when a top athlete helps out the community
he plays in as well as were he grew up and Kevin Durant
is a perfect example of this
Net Worth
•Prior to the start of the 2010–11 season, Durant had announced
that he had signed a five-year contract extension with the Thunder.
Further, the extension was worth $86 million. After he had moved
to the Warriors, Durant had officially signed with Golden State on a
two-year, $54.3 million contract. Moreover, when Durant left the
Warriors, he signed a four-year deal with the Brooklyn Nets worth
up to $164 million. Also, his popularity gives him a good amount of
off-court earnings. Overall, Forbes has estimated Kevin Durant’s
net worth as around $65.4 million.

•Overall Marketing Standpoint: Kevin Durant is a perfect example

of a marketable athlete. Good coming up story. Great accolades in
his sports. Great in society and does community work. Which is
why he makes so much money