Social

Learning
Theory

ALBERT BANDURA
Introduction

• How did you learn to ride a bicycle as a child?

• Psychologists have always been fascinated with how
human beings learn, and the complexities involved in the
process.
• Canadian psychologists Albert Bandura came up with
Social Learning Theory to help us understand how people
learn.
Introduction

• Behaviorists proposed that learning is derived

from one's interaction with the environment.
• Bandura proposed that people can also learn
by observing other people.
SOCIAL LEARNING THEORY

OBSERVATIONAL LEARNING

INTRINSIC REINFORCEMENT

SLT LEARNING INDEPENDENT OF

BEHAVIOR CHANGE
OBSERVATIONAL
LEARNING
• Bobo Doll experiment
• A number of children were tested in one room with an
adult, a number of toys and a Bobo doll.
• The remaining children were taken to another room.
• One adult was aggressive towards the doll and the other
adult ignored the doll completely.
• Children who witnessed aggressive behavior by adults
also demonstrated aggressive behavior towards the doll.
Observational Learning 

Bandura identified 3
models of
Observational
learning:

Verbal instructional
Live Model Symbolic Model
model
INTRINSIC
REINFORCEMENT
• Internal state of mind and motivation are
as important as factor influencing your
learning.
• For example, if you're into running, you
will be happy if you run faster and
longer this morning as compared
to yesterday morning. Your motivation to
run here is intrinsic.
• If you're an athlete running to
train yourself to for a competition, the
motivation is external.
• Social Cognitive Learning Theory
 Learning occurs through:

• Observation
• Imitation
LEARNING • Modelling (or Learning in other
words)
and
BEHAVIOR
CHANGE
LEARNING and
BEHAVIOR CHANGE
• Learning doesn't
necessarily come only
when someone's behavior
is permanently changed.
But are there some
factors which aid
learning?
 Factors that ensure success in learning
     :

ATTENTION RETENTION
Relatable behavior increases Rehearsal is one way of
likelihood of us paying good retaining information
attention.
 Factors that ensure success in learning
     :

REPRODUCTION MOTIVATION
Depends on how physically and Reinforcement and punishment
mentally prepared the observer become important aspects.
is.
THANK YOU
FOR
LISTENING!
QUIZ!

1. What is the experiment Bandura conducted to

demonstrate observational learning?
2-4. Give the three models of observational
learning.
5. This factor refers to actually replicate the
behavior observed and retained by the observer.