PROJECT ON PRODUCT

LINE & PRODUCT MIX

A58 – DHRUV PRAJAPATI

 PRODUCT LINE
A PRODUCT LINE IS A GROUP OF RELATED PRODUCTS ALL
MARKETED UNDER A SINGLE BRAND NAME THAT IS SOLD BY
THE SAME COMPANY. COMPANIES SELL MULTIPLE PRODUCT
LINES UNDER THEIR VARIOUS BRAND NAMES, SEEKING TO
DISTINIGUISH THEM FROM EACH OTHER FOR BETTER
USABILITY FOR CONSUMERS.
 PRODUCT LINE OF NIKE
NIKE IS KNOWN FOR THEIR TOP OF THE LINE SPORTS
APPAREL AND ATHLETIC SHOES. NIKE IS WITHOUT THE
DOUBT ONE OF THE WORLD’S TOP SPORTS AND FITNESS
COMPANIES, AND HAS A LEGACY WHICH DATES BACK TO
1962 WHEN THEY FIRST ARRIVED ON THE SCENE UNDER THE
NAME OF THE BLUE RIBBBON SPORTS.
 PRODUCT LINE OF NIKE
FOOTWEAR

BOOTS FOR STRIKER

MID FIELDERS

DEFENDERS

SNEAKERS
APPPAREL

HEADWEAR

TOPS

JERSEY

JACKETS

SHORTS
Equipment

Bat / Ball

Bags

Watches

National / club team gear

Jersey for India, Brazil, England

Jersey and equipments for IPL, EPL

ADVERTISEMENTS & PROMOTIONS
 Nike pays top athletes in many sports to use their products and promote
and advertise their technology and design.

 Nike has also sponsored many other successful track and field athletes over
the years.

 Nike has been the official kit sponsor for the Indian cricket team for many
years.

 It has it’s famous campaign “BLEED BLUE INDIA”.

 PRODUCT MIX
The product mix is also called as product assortment, refers to the
complete range of products that is offered for sale by company. In
the other words, the number of product lines that a company has for
its customer is called as product mix.

The product mix has for dimensions:

 breadth,
 length,
 depth
 consistency.
 ADIDAS PRODUCT MIX

SPORTS
FOOTWEAR
EQUIPMENTS

ACCESSORIES
CLOTHING
 PRODUCT MIX DEPTH
FOOTWEAR
 sneakers
 Football shoes
 Gym shoes
 Flip flops
 Sports shoes

Sports equipments
• Gears for national teams
• Equipments for clubs
• Bat
• Football

Clothing
• Shirts
• Polo t-shirts
• Sports t-shirts
• shocks
Product mix length
• Product length: the total number of products or items in a company’s
product mix.
• The product mix length of Adidas is around 500.

Product mix consistency

• Adidas has various product lines which are all consumer related goods, so
the product mix consistency is high.
THANK
YOU!
A58 – DHRUV PRAJAPATI