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Global Business Environment

CRT 6001
PGDM C

Dr. Ronny Thomas


Asst. Professor
Rajagiri Business School

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Theories of International Trade

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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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Why Countries Trade?

What explain the pattern of trade?

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Absolute
Free
Free Trade
Trade Advantage
Absolute Advantage

Trade Surplus
Trade Surplus Efficiency
Specialisation

Specialization

Comparative
Advantage
Comparative Advantage
Product Life
Key Concepts Product Life cycle and
trade
Relative
Productivity/Effriciency cycle
Efficiency

Economies of Competitive
Competitive Advantage
scale Advantage

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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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What Is Mercantilism?

 Mercantilism (mid-16th century) suggests that it is in a


country’s best interest to maintain a trade surplus

 Advocates Protectionism

 Mercantilism views trade as a zero-sum game

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Mercantilism: Context

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Mercantilism
Today, some argue for neomercantilism – the idea that the
nation should run a trade surplus.

• Supporters of neomercantilism include:


 Labor unions (who want to protect domestic jobs),
 Farmers (who want to keep crop prices high), and
 Some manufacturers (that rely on exports).

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Chinese trade and neo-mercantilism

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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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Theory of Absolute Advantage

Adam Smith (1776), ‘An inquiry into the nature and cause of wealth of nations’
Argued that “mercantilism robs individuals of the ability to trade
freely and benefit from voluntary exchanges”

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What Is Smith’s Theory Of Absolute Advantage?
 Supports free trade.

Countries should specialize in the production of goods in which


they are efficient than any other country and then trade these goods
for goods produced by other countries.

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Example: France & England Trade

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Absolute advantage theory

One barrel/ton of
Wine Textile
---------------------------------------------
France 30 40

England 100 20
----------------------------------------------
Example of Absolute Advantage (labor cost
in days of production for one barrel/ton)
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Global Business Environment PGDM-C Tri-
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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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The theory of comparative advantage

David Ricardo (1817) The principles of political economy and taxation:

“what happens when one country has an absolute advantage in the production of all
goods”
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Comparative advantage theory
 Supports free trade

 It is beneficial for two countries to trade even if one has


absolute advantage in the production of all products –

 what matters is not the absolute cost of production but the


relative efficiency with which it can produce the product.

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Comparative advantage theory
One ton/barrel of
Wine Textile
---------------------------------------------
France 30 60

England 25 20
----------------------------------------------
Example of Comparative Advantage (labor cost
in days of production for one ton/barrel)
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Comparative advantage theory

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Comparative advantage theory

What are the commodities for which India has got a


comparative advantage?

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Comparative advantage theory
“Two men can make both shoes and hats, and one is superior to the
other in both employments, but in making hats he can only exceed
his competitor by one fifth or 20 percent, and in making shoes he
can excel him by one third or 33 percent; Will it not be for the
interest of both that the superior man should employ himself
exclusively in making shoes and the inferior man in making hats?”

David Ricardo, 1817

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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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Heckscher-Ohlin Theory

1920: Factor Proportions Theory/ Factor Endowments Theory

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Heckscher-Ohlin Theory
Supports free trade

The pattern of trade is determined by ‘factor endowments’

 Heckscher and Ohlin predict that countries will


 exportgoods that make intensive use of locally
abundant factors

 import goods that make intensive use of factors


that are locally scarce

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Does this explain any pattern of trade
today?

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Heckscher-Ohlin Theory

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What do you think India should specialise on based on
this theory?

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Does The Heckscher-Ohlin Theory Hold?

Leontief Paradox:

 Wassily Leontief (1953) theorized that the U.S. would


be an exporter of capital intensive goods and an
importer of labor-intensive goods.

 However, he found that U.S. exports were less capital intensive


than U.S. imports
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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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Product Life Cycle Theory

Ray Vernon (1966)


Quarterly Journal of Economics, "International Investment and
International Trade in the Product Cycle"
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Product Life Cycle Theory
 Explains the evolutionary process that occurs in the
development and diffusion of products to global markets.

Three stages of evolution of the product and manufacturing


technology: introduction, growth, and maturity.

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Poduct life cycle theory

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Poduct life cycle theory

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Poduct life cycle theory

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Poduct life cycle theory

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Poduct life cycle theory

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Product Life Cycle Theory

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Does The Product Life Cycle Theory Hold?

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Product Life Cycle Theory

Applicability to the contemporary global economy:

 Today, the cycle from innovation to maturity is much


shorter making it harder for the innovator country to
sustain its lead in a particular product

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Theories of International Trade

1. Mercantilist Trade Theory


2. Theory of Absolute Advantage
3. Theory of Comparative Advantage
4. Heckscher-Ohlin Theory
5. Product Life-Cycle Theory
6. New Trade Theory
7. Porter’s Diamond Model Of Competitive Advantage

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New Trade Theory

New trade theory emerged in the 1980s


Paul Krugman won the Nobel prize for his work in
2008
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New Trade Theory
 According to NTT - Pattern of trade we observe in the
world is because of

1. Economies of Scale
2. First Mover Advantage
3. Specialization

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New Trade Theory

 New trade theory: Economies of scale as an important factor in trade


for some industries.

Economies of scale, is a key factor for superior international


performance, and would explain why trade grew fastest among
industrial countries that held similar factors of production

First Movers – Scale Advantage


 Some industries succeed best as their volume of production increases.

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New Trade Theory

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New Trade Theory
 With out trade: nations might not be able to produce those
products where economies of scale are important.

 Trade: markets are large enough to support the production


necessary to achieve economies of scale.

 Trade is mutually beneficial because:


1) allows for the specialization of production
2) the realization of scale economies
3) production of a greater variety of products at lower
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New Trade Theory
Implication to the firm:

 first mover advantages & Scale economies

 first movers can gain a scale based cost advantage that


later entrants find difficult to match

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Porter’s Diamond Model Of Competitive Advantage

Michael Porter (The competitive advantage of nations,1990)

why a nation achieves international success in a particular industry

 identified four attributes that promote or impede the creation of competitive


advantage
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Porter’s Diamond Model Of Competitive Advantage
1. Firm strategy, structure, and rivalry
2. Factor Endowments
3. Demand Conditions
4. Related Supporting Industries

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Michael Porter’s Diamond Model:
Sources of National Competitive Advantage

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Michael Porter’s Diamond Model
Factor Conditions:
Quality and quantity of labor, natural resources, capital,
technology, know-how, entrepreneurship, and other factors of
production.

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Michael Porter’s Diamond Model:
Sources of National Competitive Advantage

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Michael Porter’s Diamond Model
Related Supporting Industries:
– the presence of suppliers, competitors, and complementary
firms that excel within a given industry.

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Supporting Industries: Industrial Clusters

 Switzerland: Pharmaceutical Cluster

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Michael Porter’s Diamond Model:
Sources of National Competitive Advantage

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Michael Porter’s Diamond Model
Demand Conditions:
– the strengths and sophistication of customer demand.

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Michael Porter’s Diamond Model
Demand Conditions:
– the strengths and sophistication of customer demand.

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Michael Porter’s Diamond Model:
Sources of National Competitive Advantage

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Firm Strategy, Structure and Rivalry
- The nature of domestic rivalry, and conditions that determine
how a nation’s firms are created, organized, and managed.

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Michael Porter’s Diamond Model:
Sources of National Competitive Advantage

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Implication of porters theory
 Government policy can:

 affect demand through product standards

 influence rivalry through regulation and antitrust laws

 impact the availability of highly educated workers and


advanced transportation infrastructure.

Implementation of STRONG National Industrial Policy

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Need for National Industrial Policy
 A proactive economic development plan employed by
the government to nurture or support promising
industry sectors with potential for regional or global
dominance. Initiatives can include:

 Tax incentives.
 Monetary and fiscal policies.
 Rigorous educational system.
 Investment in national infrastructure.
 Strong legal and regulatory systems.

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National Industrial Policy
 Vietnam’s government in the 1990s privatized state enterprises
and modernized the economy emphasizing competitive,
export-driven industries.

Vietnam became one of the


fastest-growing economies,
averaging around 8 percent
annual GDP growth.

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National Industrial Policy
Singapore adopted probusiness, proinvestment, export-oriented
policies, combined with state-directed investments in strategic
corporations.
Economic growth that averaged 8 percent annually from 1960 to
1999.

Lee Kuan Yew


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What Are The Implications Of Trade Theory For
Managers?
1. Location implications

2. First-mover implications

3. Policy implications

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