10 Cs of Communication

Integrated Business Communication
By: Dr. Asha Bhatia

Communication
Communication is as stimulating as a cup of

Coffee

Universal Business School
Resilience I Adaptability I Creativity 2

Communication
One of the top skills required to get hired and for promotion
Effective business writing skills can make or break your career
Since written forms of communication are also used for
purposes of documentation, one must formulate the message
with care.


Features of communication
• All communication has clearly identifiable features as listed below:
Communication is meaning-based.
Communication is conventional.
Communication is interactive.
Communication is appropriate.
Communication is structured.
Communication is conversational in nature.

Why business communication?
• Imagine trying to run a business where none of your staff communicate with
each other. Departments would be out of sync, no one would be quite certain
what was going on, and it would be impossible to work together on group
projects.
• In other words, a lack of communication would cause serious efficiency
problems, and at the end of the day the money is out of the company’s
pockets.
• Taking the time to keep everyone in the loop fixes all these issues, and for that
reason it’s absolutely essential for every company to stress on the importance

of communication. Universal Business School

Why business communication? (contd.)
• Business communication defines most organizations.
• It results in effective marketing campaigns, productive interpersonal

relationships among co-workers and successful customer service
resolutions.


Why business communication? (contd.)
• Because audiences demand different kinds of communication in different situations and
settings, effective business communication professionals understand how to tailor
messages for maximum results.
• Effective Communication in organizations bring about the following:
Unity
Feedback
Improves Customer Relationships
Improves Employee Relationships
Increases Productivity

Enforces Rules Universal Business School
Enhanced Innovation
Effective Writing & Effective Business Writing
Effective Writing Effective Business Writing

• Analyse the reader
• Clear Thesis
• Organize the message
• Topic sentence • Point reader to next step
• Value reader
• Correct mechanics
• Make the 1st message effective
• Transition • Choose correct channel

10 Cs of Communication
Complete Courteous
Coherent
Concise
10 Cs of
Clear Communication Credible
Conversational Concrete
Correct Considerate

COMPLETE
Complete Writing Incomplete Writing

Try to think like your reader Assuming or forgetting to analyse what
your reader doesn't know
Ask yourself the following questions:

1. What is the primary purpose of my message?
2. What information must my message include?
3. What does the reader already know?
4. What does the reader want and need to know?
5. What action do I want from the reader?
6. Have I worked with the reader before?
Use Concise C
Academic writing should be concise; that is, you should use no more words than
necessary to convey your meaning clearly. In some cases, the more words you include, the
harder it is for the reader to extract your meaning. Most of us use far more words than
necessary in a first draft; achieving concise writing usually requires several revisions.

Solution
• Stay on topic
• Avoid wordy verbs
• Avoid unnecessary nominalization
• Avoid low value phrases

Example
“After reviewing the articles you’ve written for us, I’ve concluded that you are
one of the most talented writers on our team.”
Concise writing, like that in the above example, helps maintain clarity by
avoiding unnecessary details or overly complicated sentence structures. It also
lends more confidence to your writing.

CONVERSATIONAL

10 Cs of Business Writing
Complete Necessary information is included
Concise No extra words
Clear The message makes sense
Conversational Use common language
Correct All elements are accurate

COURTEOUS


COHERENT


Use transitional words and phrases to connect your ideas


COHERENT
Beginning immediately, all employees are eligible for a monthly

productivity award.
In addition, as many of you have requested, work will begin next
month on expanding the south parking lot.


CREDIBLE


CONCRETE


CONSIDERATE


Discussion Time!!!


CONSIDERATE

10 Cs of Business Writing
Courteous Tone is positive, focused on reader
Coherent The ideas connect
Considerate The appearance is appealing
Concrete Specifics are given
Credible Valid sources are included

Activity time!!!
Do some web research and see if you can find an organizational leader, politician or
corporate executive who has framed a business message in such a negative way that
he/she has jeopardized his/her reputation.
Once you find…share your thoughts with the class synchronizing it with what you
learned and understood.

Difference between communication &
Effective communication?
EFFECTIVE COMMUNICATION
Communication
skills are the highest
single factor that
contribute to building
winning associations.

10 Cs of Communication

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10 Cs of Communication

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Integrated Business Communication

By: Dr. Asha Bhatia

Communication is as stimulating as a cup of

Resilience I Adaptability I Creativity 2

Resilience I Adaptability I Creativity 3

• All communication has clearly identifiable features as listed below:

Resilience I Adaptability I Creativity 5

• Business communication defines most organizations.

• It results in effective marketing campaigns, productive interpersonal

Resilience I Adaptability I Creativity 6

Effective Writing Effective Business Writing

Resilience I Adaptability I Creativity 8

Complete Writing Incomplete Writing

Ask yourself the following questions:

Complete Necessary information is included

Concise No extra words

Clear The message makes sense

Conversational Use common language

Correct All elements are accurate ​

Resilience I Adaptability I Creativity 16

Resilience I Adaptability I Creativity 17

Resilience I Adaptability I Creativity 18

Beginning immediately, all employees are eligible for a monthly

Resilience I Adaptability I Creativity 19

Resilience I Adaptability I Creativity 20

Resilience I Adaptability I Creativity 21

Resilience I Adaptability I Creativity 22

Resilience I Adaptability I Creativity 23

Courteous Tone is positive, focused on reader

Coherent The ideas connect

Considerate The appearance is appealing

Concrete Specifics are given

Credible Valid sources are included ​

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Correct All elements are accurate

Credible Valid sources are included