Stage

TWO
What are the most common process tools of
design thinking?
What if: Staring the future in the face
Disruptive innovation

UBER

http://www.mckinsey.com/industries/high-tech/our-insights/disruptive-
trends-that-will-transform-the-auto-industry

Airbnb

http://www.mckinsey.com/industries/travel-transport-and-logistics/our-
insights/the-future-of-airbnb-in-cities
Innovating for People

Human-Centered Design
Workshop

Creative matrix ®

© 2013 LUMA Institute and its licensors

7
How might we……

An approach to phrasing problem statements that

invites broad, collaborative exploration
Statement Starters: Tips

1. Don’t embed a solution

Fair
How might we use facial recognition to
detect people?
Better
How might we know who’s in the
building?
Statement Starters: Tips

2. Provoke and Challenge

Fair
How might we reduce product development cycles
by 30%?

Better

How might we develop and release new

products every week?
Statement Starters: Tips

2. Provoke and Challenge

Fair

How might we reduce maintenance costs?

Better
How might we create self-maintaining
products?

Better still...

How might we create products that heal

themselves?
MAKING

Creative Matrix

An ideation format for

sparking new ideas at the
intersections of distinct
categories
MATRIX COLUMNS (RELATED TO PEOPLE)

CONSTRUCTION • Persona profiles

• Service touchpoints
• Problem statements

ROWS (ENABLERS)

• Emerging tech
• Cultural drivers
• Market trends
• Etc.
CREATIVE MATRIX: EXAMPLE A

How might we increase civic engagement?

Spark public interest Increase attendance Expand participation in Encourage service

in societal issues at meetings & forums elections & referendums work & volunteerism

Games &
Competitions

Shows &
Videos

Celebrities &
Superstars

Hot Spots &

Hangouts
CREATIVE MATRIX: EXAMPLE B

How might we improve the health and well-being of people in the workplace?

Physical Good Dietary Stress Health Screening

Activity Practices Management & Check-ups

Games &
Competitions

Facilities &
Environments

Technology
Devices & Apps

Programs &
Policies
 CREATIVE MATRIX

QUICK GUIDE

• Identify a design challenge in need of fresh ideas.

• Make a poster showing a large grid (max. 5 x 5 cells).
• Designate columns: Categories related to people.
• Designate rows: Categories for enabling solutions.
• Form teams. Hand out grids. Introduce the topic.
• Give each participant a pen and a sticky note pad.
• Ask them to ideate at the intersections of the grid.
• Instruct them to write one idea per sticky note.
• Start the clock. Limit the time to 15-20 minutes.
 CREATIVE MATRIX

HELPFUL HINTS

• Urge the participants to draw pictures of the ideas.

• Encourage the teams to fill every cell of the grid.
• Tally the number of ideas per team. Reward quantity.
ASSIGNMENT

Creative Matrix
• Break into your teams and get set with a Sharpie and Post-its
• Work individually to generate as many ideas as possible
• One idea per Post-it
• Include a quick sketch if you can
• Bonus points if you fill in all of
the quadrants
Extra bonus points if you
draw a picture!
MAKING

Creative Matrix

BENEFITS

• Helps you generate a large number of ideas

• Promotes divergent thinking
• Helps you think of new and unusual ideas
• Invites input from all team members
Innovating for People

Human-Centered Design
Workshop

Visualize the vote ®

© 2013 LUMA Institute and its licensors

UNDERSTANDING PATTERNS & PRIORITIES

Visualize the Vote

A quick poll of collaborators

to reveal preferences and
opinions
 VISUALIZE THE VOTE

QUICK GUIDE

• Identify the subject of your polling activity.

• Give each reviewer sticky notes as voting tokens.
• Give each reviewer 1 token to cast an overall vote.
• Announce the criteria for voting.
• Have presenters describe each concept.
• Instruct everyone to vote simultaneously.
• Tally the votes.
• Invite discussion of what people voted for and why.
5 minutes
UNDERSTANDING PATTERNS & PRIORITIES

Visualize the Vote

BENEFITS

• Helps you rate and rank preferences

• Reveals thematic patterns
• Diminishes overbearing opinions
• Democratizes decision making
Innovating for People

Human-Centered Design
Workshop

Importance /
Difficulty matrix ®

© 2013 LUMA Institute and its licensors

UNDERSTANDING PATTERNS & PRIORITIES

Importance/Difficulty Matrix

A quad chart for plotting

items by relative
importance and difficulty
APPLICATION

Importance/Difficult Matrix
• Individually: quick gallery crawl, select the idea that you feel
best aligns to our initial problem statement
• Back within your teams
• Plot items horizontally by relative importance - align
• Plot items vertically by relative difficulty - align
• Listen carefully to every point of deliberation
• (then we will show you a little magic ☺)
 HIGH
Do difficulty 2nd. Remember Relative!
LOW

LOW HIGH

Do importance (impact) 1st. Remember: Relative!

 HIGH
Do difficulty 2nd. Remember: Relative!
LOW

LOW HIGH

Do importance (impact) 1st. Remember Relative!

 HIGH
LOW ROI
STRATEGIC
LUXURY

Difficulty

QUICK WINS
HIGH ROI
LOW HANGING FRUIT
LOW

LOW HIGH
Importance (impact)
 3

HIGH
LOW ROI
STRATEGIC
LUXURY

Difficulty 1

QUICK WINS
HIGH ROI
LOW HANGING FRUIT

1
LOW

LOW HIGH
Importance (impact)
 IMPORTANCE/DIFFICULTY MATRIX

QUICK GUIDE

• Identify a project that requires prioritization.

• Make a poster showing a large quad chart.
• Label horizontal axis Importance (or Impact).
• Label vertical axis Difficulty (or Cost to Execute).
• Form a team, and gather data for discussion.
• Plot items horizontally by relative importance.
• Plot items vertically by relative difficulty.
• Consider the quadrants where items get placed.
• Look for related groupings, and set priorities.
 IMPORTANCE/DIFFICULTY MATRIX

HELPFUL HINTS

• Give each item its own place on the relative scale.

• Listen carefully to every point of deliberation.
• Don’t view this as a scientific Cost/Benefit study.
UNDERSTANDING PATTERNS & PRIORITIES

Importance/Difficulty Matrix

BENEFITS

• Helps you prioritize items quickly

• Facilitates deliberation
• Resolves differing opinions
• Helps your team develop a plan of action
 IMPORTANCE/DIFFICULTY MATRIX

HELPFUL HINTS

BASIC TOOLS FOR A

BUSINESS PROJECT
 IMPORTANCE/DIFFICULTY MATRIX

HELPFUL HINTS
HELPFUL HINTS

DESIGN BRIEF
HELPFUL HINTS
HELPFUL HINTS
HELPFUL HINTS

DESIGN CRITERIA
HELPFUL HINTS
HELPFUL HINTS
HELPFUL HINTS
HELPFUL HINTS

NAPKIN PITCH
HELPFUL HINTS
HELPFUL HINTS

LEARNING GUIDE
HELPFUL HINTS
HELPFUL HINTS