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PC0E-46
The Growth Pipeline™ Company
Powering clients towards a future shaped by growth September 2021
Contents
PC0E-46 2
Contents (continued)
PC0E-46 3
Contents (continued)
PC0E-46 4
Contents (continued)
PC0E-46 5
Strategic Imperatives
PC0E-46 6
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™: Factors Creating Pressure on Growth
PC0E-46 7
The Strategic Imperative 8™
A new revenue model that Customer value chain Global forces that define the The internal organizational
defines how a company compression as a result of future world with their far- behaviors that prevent a
creates and capitalizes advanced technologies, reaching impact on business, company from making
economic value, typically internet platforms, and other societies, economies, cultures, required changes
impacting its value direct-to-consumer models and personal lives
proposition, product offering, that enables reduction in
operational strategies, and friction and the number of
brand positioning steps in customer journeys
A new wave of competition Chaos and disorder arising New, disruptive technologies Collaboration between
from start-ups and digital from political discord, natural that are displacing the old, and previously disparate industries
business models that calamities, pandemics, and significantly altering the way to deliver on whitespace
challenge the standing social unrest that impact consumers, industries, or cross-industry growth
conventions of the past, global trade, collaboration, businesses operate opportunities
compelling established and business security
industries to re-think their
competitive stance
PC0E-46 8
The Impact of the Top Three Strategic Imperatives on the Automotive
Electronics Market
SI8
• The circular value chain is critical to driving readily available short and medium-term • Currently, India imports about 65%–70% of
business efficiencies in the next five to 10 years, electronics technologies in three to five years. auto electronic components. The government
when the electric and autonomous vehicle and industry need to intensify efforts to
penetration will drive the demand for global • However, long-term technologies such as remote reverse this scenario to meet growing
automotive electronics. diagnostic systems and autonomous driving are demand in the next five years.
still under development.
PC0E-46 9
Growth Opportunities Fuel the Growth Pipeline Engine™
Perspectives
Analytical
PC0E-46 10
Growth Environment
PC0E-46 11
List of Technologies Considered
Automotive Electronics Market: Short, Medium and Long-term Technologies, India, 2020–2025
Long-term Technologies
Medium-term (technologies under
Technologies development, >5 years)
Short-term Technologies (technologies available and
(technologies readily available could be implemented • Intelligent transport
and could be implemented in in 3–5 yrs) system (ITS)
1– 3yrs) • Electric and hybrid
• Telematics
vehicles (EV/HEV)
• Reverse parking guide (RPG)
• Tire pressure monitoring
• In-car entertainment (ICE) • Remote vehicle diagnostic
system (TPMS)
system (RVD) system
• Airbag electronics
• Anti-lock braking system • Adaptive front lighting
(ABS) • Fully automatic system (AFLS)
• Driver information system temperature control (FATC)
• Advanced driver-
(DIS) • Motor controllers/Battery assistance systems (ADAS)
• Body control module (BCM) management systems
• Remote keyless entry (RKE) (BMS)
and immobilizers • Selective catalytic
• Passive entry and passive reduction (SCR)
start (PEPS)
• Electronic stability control
(ESC)
Source: Frost & Sullivan
PC0E-46 12
Growth of Automotive Electronics Sensor Technologies
The short and medium-term opportunities available in automotive sensor technologies is $5,424.7 million by 2025.
Automotive Electronics Market: Market Opportunity for Sensors, India, 2020–2025
Note: The currency exchange rate throughout the report is applicable on August 24, 2021, available on
https://www.xe.com/currencyconverter/convert/?Amount=1&From=USD&To=INR Source: Frost & Sullivan
PC0E-46 13
Establishing a Circular Value Chain
A new vision for the production and consumption of electronic and electrical goods is necessary for the country.
Usage
Items designed for durability, reuse, hand markets. Some products go
and safe recycling; substances of on sale as a service
concern replaced Electronic
Component
Value Chain
Sourcing
Recycling
Enhanced recycling and reuse
strategies to promote recycling
and the incorporation of recycled End-of-Life Application
material into new items; high-tech Higher collection of end-of-life
recycling removes a wide range of electronics. Formalized workers
products and preserves them to End of Life are collecting old products in
the highest quality. All e-waste to developing countries
be handled via the formal sector
PC0E-46 14
Key Findings
The opportunity for suppliers in the Indian automotive electronics market—short, medium-term technologies, and
sensors and actuators—is about $9,214.7 million by 2025.
PC0E-46 15
Definitions
PC0E-46 16
List of Sensors and Actuators Considered
Automotive Electronics Market: Sensors and Actuators, India, 2020–2025
Sensors Actuators
PC0E-46 17
Key Sensors and Applications
Automotive Electronics Market: Key Sensors and Applications, India, 2020–2025
Determines the accelerator pedal position and generates the corresponding pedal
APS/TPS
characteristics
Intake MAP and temperature sensing in IC engines operating with different fuel
MAP
types and grades
Air mass flow/HFM Tells the ECU the air mass entering the engine
Vehicle speed sensor (VSS) Detects vehicle speed
Oxygen/Lambda sensor Monitors oxygen amount in the exhaust
Parking sensor Alerts the driver of unseen obstacles during parking maneuvers
TPMS sensor Monitors air pressure inside tires
Fuel-level sensor Informs about the fluid amount in a vehicle
Negative temperature coefficient (NTC) sensor that informs the
Ambient temperature sensor
semiautomatic/automatic temperature control system of outside air temperature
Source: Frost & Sullivan
PC0E-46 18
Technologies and Segment Scope
PC0E-46 19
Technologies and Segment Scope
Technology development in the passenger vehicle category will drive the overall automotive electronics market.
Automotive Electronics Market: Technologies and Segment Scope, Global, 2020–2025
2W PV CV
Telematics
Airbag Electronics
Note: Two Wheeler (2W); Passenger Vehicle (PV); Commercial Vehicle (CV) Legend: Includes 2W, PV, and CV Only two categories Source: Frost & Sullivan
PC0E-46 20
Technologies and Segment Scope (continued)
ADAS technologies are vital for autonomous driving and the current focus area for all global suppliers.
2W PV CV
Passive Entry and Passive Start (PEPS)
Electronic Stability
Control (ESC)
Legend: Includes 2W, PV, and CV Only two categories Source: Frost & Sullivan
PC0E-46 21
Design and Manufacturing Requirements
PC0E-46 22
Competencies Required for Automotive Electronics Design
Hardware design integration with software, in-vehicle networking, and Simulink tools for designing and simulating
interfacing systems are the major capabilities that Indian suppliers require.
Automotive Electronics Market: Competences for Electronics Design, India, 2020–2025
In-vehicle networking—implementing
and testing CAN/LIN/FlexRay/MOST Proficiency in using LabVIEW and
network MATLAB, Simulink tools for designing
and simulating interfacing systems
Note: Campus Area Network (CAN); Local Interconnect Network(LIN); Media Oriented System Transport (MOST) Source: Frost & Sullivan
PC0E-46 23
Competencies Required for Automotive Electronics Design (continued)
Indian suppliers require knowledge of PCB design and EMI/EMC/ESD-related designing concepts.
PC0E-46 24
Competencies Required for Automotive Electronics Design (continued)
Indian suppliers need knowledge of existing design and testing standards such as ISO 26262, IEEE, and SAE.
Note: International Organization for Standardization (ISO); Institute of Electrical and Electronics Engineers (IEEE); Society of Automotive Engineers (SAE) Source: Frost & Sullivan
PC0E-46 25
Competencies Required for Automotive Electronics Manufacturing
Indian suppliers must understand the manufacturing and testing techniques of automotive electronics components.
PC0E-46 26
Growth Opportunity Analysis
PC0E-46 27
Growth Drivers
PC0E-46 28
Growth Restraints
PC0E-46 29
Market Overview
PC0E-46 30
Automotive Electronics Growth due to Electrification
Electrification will penetrate cars and last-mile connectivity modes like 2W by 2030. Frost & Sullivan expects more
electrification in the fleet segment due to a combination of lower ownership costs and regulatory intervention.
Automotive Electronics Market: Electrification of Vehicles, India, 2030
2W Buses 4W Trucks
New
Vehicle
Adoption Fleet 70% 20%–30% 40% 15%–20%
Rate
Private 30% 15%–20%
• Buses: Initial transit will be observed in fixed distance modes; corporate, school, and college fleets;
and intra-city bus services with battery swapping
• 2W and cars: Use cases in the fleet will be higher than personal use owing to demand from
aggregators and other light companies
PC0E-46 31
Market Forecast—Short-term Automotive Electronics Technologies
Total opportunity for short-term technologies by 2025 is about $3,534.3 million.
120.0
ESC 278.9
100.0
CAGR (%), 2020–2025
80.0
60.0
PC0E-46 32
Market Forecast—Medium-term Automotive Electronics Technologies
Total opportunity for medium-term technologies by 2025 is approximately $1,890.4 million.
445.4
80.0
Telematics
60.0
332.7
FATC
40.0 228.5
SCR
20.0
346.3 Airbag
Electronics
0.0 472.0
(20.0)
0.0 1.0 2.0 3.0 4.0 5.0
PC0E-46 33
Technology Overview
PC0E-46 34
Technology Development Complexity Vs Revenue
Small and mid-level suppliers will target low and medium-complexity technologies with a revenue potential of about
$3,461.1 million by FY2025.
Automotive Electronics Market: Technology Development Complexity vs Revenue, India, 2025
FATC ABS
SCR
2.50 DIS
ESC
TPMS Large suppliers to
BMS
2.00 Mid-level suppliers to target focus on high-
BCM ICE
medium-complexity complexity
Telematics technologies technologies
1.50
RPG
PEPS
1.00 RKE
Small suppliers to
0.50 immediately target low-
complexity technologies
0.00
0.0 200.0 400.0 600.0 800.0 1,000.0 1,200.0 1,400.0
Revenue by FY2025 ($ M)
Frost & Sullivan calculated the technology development complexity by studying manufacturing and design
complexity.
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 35
Technology Development Effort Vs Revenue
TPMS, PEPS, RPG, BMS, RKE and immobilizers with a revenue potential of approximately $1,328.7 million FY2025 are the
low-hanging fruits for Indian suppliers in terms of lower technology development efforts.
Automotive Electronics Market: Technology Development Effort vs Revenue, India, 2025
10
Large suppliers should focus on
9 Airbag electronics this by getting into technological
Technology Development Effort (on a 1–10 scale)
partnerships
8
7
Focus areas for Tier
6
1 suppliers
FATC
5 ABS
ESC
DIS
4 SCR
BCM ICE
3
Telematics TPMS
BMS
2
RKE PEPS
1
RPG
0
0.0 200.0 400.0 600.0 800.0 1,000.0 1,200.0 1,400.0 1,600.0
Revenue by FY2025 ($ M)
Frost & Sullivan calculated the technology development effort by considering technology development complexity
and the investment required*.
* Calculated on a 1–10 scale Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 36
Summary of Automotive Electronics
Technologies
PC0E-46 37
Short-term Technology
Major Components and Share by Value: Ultrasonic Sensors: 20.0% Controllers: 20.0% Displays: 35.0% Cameras: 25.0%
70.7
Revenue
80.0 42.9 • Integrated controllers and buzzers used for sensors • Xenos
40.0 1.2 • Colored liquid crystal displays (LCDs) with mirror finish used as a part of the rearview mirror Technologies
0.0
2020 2025 for camera-based RPG • Pricol
PV Category CV Category • LEDs displaying distance used for ultrasonic-based RPG
• Manufacture ultrasonic sensor- • Develop integrated solutions with a • Build expertise on park assist and
Camera
based RPG for aftermarket/OEMs camera, ultrasonic sensors, and automated parking system
LCDs integrated into the rearview development
• Develop displays for the RPG Park assist
camera
Automated parking
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 38
Short-term Technology
Major Components and Share by Value: Car Radio/Head Unit: 60.0% Speakers: 40.0%
Blaupunkt
600.0 • Trend for CV shifting from standalone units to integrated units
419.5 • Alpine
400.0
223.4 • ICE systems with a touchscreen and additional features such as navigation • Pioneer
200.0 8.7 38.7
0.0
increasingly used in high-end vehicles • Harman
2020 2025 • Visteon
PV Category CV Category
Component suppliers System suppliers OEMs and system suppliers End users/
Customers
Semiconductor components, System integration on vehicles
Value PCBs, electro mechanicals,
Completely knocked down
assembly and validation Increased
Chain passive components comfort and
Developing systems as per Installation, validation, and convenience
Import specifications (specs) testing
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 39
Short-term Technology
ABS is an automobile safety system that restores traction to tires and prevents wheels from locking up while braking.
Major Components and Share by Value: ECU: 40.0% Wheel Speed Sensors: 30.0% Modulator Unit (Hydraulic/Pneumatic): 30.0%
PC0E-46 40
Short-term Technology
The DIS display brings together various information items in the cockpit center and permanently indicates the vehicle’s current operating status. It is intuitively
laid out, user-friendly, and allows the driver to stay focused on the road.
Major Components and Share by Value: Instrument Clusters: 60.0% Displays: 40.0%
200.0 157.3 • Stepper motor-driven clusters are being used predominantly • Varroc
100.0
89.3 • Increasing penetration of digital instrument clusters • Denso
0.4 19.3 • Continental
0.0
• Increased number of telltales • Delphi
2020 2025 • Thin film transistor (TFT), colored LCD, and integrated displays • JNS Instruments
PV Category CV Category
PC0E-46 41
Short-term Technology
BCM is an electronic control unit that monitors and controls various electronic accessories in a vehicle's body. The BCM communicates with other onboard computers via the
car's vehicle bus and control load drivers, actuating relays that perform actions in the vehicle such as operating power windows and mirrors and central locking.
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 42
Short-term Technology
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 43
Short-term Technology
PEPS system allows the driver to unlock the car and start the engine without physically inserting the key. It uses RF signals for secure wireless communication.
500.0
connectivity prompts sellers to introduce innovative and optimized Continental Automotive GmbH
458.4
400.0 electronic PEPS solutions in the market • Delphi Automotive
300.0
200.0 134.0 • Denso Corporation
100.0 9.4 • Growing global automotive safety regulation policies have
0.0 • Hyundai Mobis Co. Ltd
expanded the sales of luxury cars mainly fitted with PEPS
2020 2025 • TRW Automotive Hold. Corp
PV Category 2W Category
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 44
Short-term Technology
ESC is a computerized technology that detects and reduces traction losses to enhance vehicle stability.
India, 2020 and 2025 semi-luxury vehicles expected to adopt the same gradually • Bosch • Wabco
200.0 153.4
150.0 125.5 • Continental Ag
100.0 • OEMs import or supply all sensors, ECUs, and actuators to Tier 1 suppliers
50.0 7.6 for assembly • Delphi Automotive
-
0.0 • Johnson Electric
2020 2025 • Legislation tightening to make ESC compulsory in both PVs and CVs
PV Category CV Category anticipated worldwide
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 45
Medium-term Technology
Telematics
Increasing telematics applications in the CV category is forecast to drive the telematics market from $48.7 million to
$332.7 million at a 46.9% CAGR over the next five years.
Telematics describes the communication services within or from a vehicle to other communication devices through GPS-enabled or other telematics devices.
Major Components and Share by Value: Telematics Box: 70.0% Service Packages: 30.0%
PC0E-46 46
Medium-term Technology
TPMS is an electronic system designed to monitor the air pressure inside pneumatic tires on various vehicles. It reports real-time tire-pressure information to
the vehicle driver, either via a gauge, a pictogram display, or a simple low-pressure warning light.
Major Components and Share by Value: Tire Pressure Sensor: 30.0% Display Unit: 30.0% Controller: 40.0%
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 47
Medium-term Technology
Airbag Electronics
Government regulation that mandates airbags for the driver and front-seat passenger in all new models manufactured
from April 2021 and sold in India will drive the airbag market, projected to grow from $328.3 million to $472.0 million at
a 7.5% CAGR over the next five years.
Airbag is a supplementary restraint system for driver and passenger safety in case of a crash. A thin nylon bag in the steering wheel/above the glove
compartment inflates during impact and prevents the driver and passenger from hitting the steering wheel/dashboard.
Major Components and Share by Value: Airbag Module: 40.0% Airbag Control Unit: 45.0% Crash Sensors: 15.0%
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 48
Medium-term Technology
FATC is the ability to monitor and control cabin temperature at user-specified values without manual interventions.
PC0E-46 49
Medium-term Technology
BMS is an electronic device that manages a rechargeable battery, preventing the battery from operating beyond its safe operating area. A motor controller is a
device that acts as an intermediary between microcontrollers, batteries, and motors.
60.0 52.4 increased demand for a highly effective and reliable BMS • Nuvation Engineering
40.0 • Renesas Electronics
13.1 • Rising demand to integrate EVs with an effective electric grid network
20.0 - • Johnson Matthey
1.2
0.0 • Elithion
2020 2025 • Navitas Systems
PV Category CV Category
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 50
Medium-term Technology
SCR is an innovative, active pollution control system that injects a liquid-reducing agent into a diesel engine's exhaust stream through a special catalyst. This
lowers NOx levels in a catalyst system by using automotive-grade ammonia as a reductant.
200.0 170.9 157.3 189.0 regulations drives SCR implementation in vehicles • Tenneco, INC
150.0 • Eberspacher Group
100.0 • Increasing R&D expenditure globally to reduce
• Benteler International AG
50.0 - catalyst costs
0.0 • Amminex Emissions Technology
2020 2025 • Toyota Motor Corporation
PV Category CV Category
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 51
Forecast for Sensors and Actuators
PC0E-46 52
Sensors for Indian Suppliers to Consider
With the growing demand for the powertrain management system, Indian suppliers should target crank and cam position
sensors.
Key Sensors Revenue and Volume, 2025
Automotive Electronics Market: Revenue Forecast by Sensor, India, 2025 XXX CAGR
800.0
5.9% 5.8% 5.9% 8.9% 38.4% 10.2% 5.8% 8.2% 16.9% 97.8% 11.8% 26.5%
Revenue ($ Million)
600.0
400.0
707.1
200.0 468.9
218.6 68.5
20.0 29.4 164.9 123.0 24.1
0.0 73.2 73.4 82.2
Crank Position Cam Sensors Coolant Temp APS/TPS TMAP Air Mass Flow (HFM) VSS Oxygen Sensors Parking Sensors TPMS sensors Fuel-level Sensors Ambient
Sensors Sensors Temperature
Sensors
30.0
20.0
32.4
27.7 27.4 27.2 24.7 27.6
10.0 18.1
10.9
0.0
4.7 4.7 3.0 3.6
Crank Position Cam Sensors Coolant APS/TPS TMAP Air Mass Flow VSS Oxygen Sensors Parking Sensors TPMS Sensors Fuel-level Ambient
Sensors Temperature (HFM) Sensors Temperature
Sensors Sensors
Sensor Type
A PV requires two oxygen sensors, four parking sensors, and four TPMS sensors
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 53
Actuators for Indian Suppliers to Consider
Solenoid and piezoelectric actuators will drive the actuators market.
Key Actuators Revenue and Volume, 2025
Automotive Electronics Market: Revenue Forecast by Actuator, India, 2025 XXX CAGR
800.0 5.8% 19.2% 12.9% 11.7% 5.9.% 8.5% 6.8% 47.8% 2.2% 5.8% 5.9% 6.0% 10.1% 9.8% 8.9% 11.3% 33.4% (3.2%) 13.0% 14.4% 16.8%
Revenue ($ Million)
600.0
400.0 708.6
198.4
200.0 81.7 32.9 104.1 145.3
8.5 32.5 13.1 7.6 51.1 23.2 32.7 10.7 39.6 80.9 57.9 20.5 12.2 68.2 6.9
0.0
45.0 41.8
Automotive Electronics Market: Volume Forecast by Actuator, India, 2025
40.0
35.0
Volume (Million)
Note: All figures are rounded. The base year is 2020. Source: Frost & Sullivan
PC0E-46 54
Recommendations for Stakeholders
PC0E-46 55
Framework for Automotive Electronics Manufacturing Ecosystem Development
Government guidance and support, shared responsibility, and investment will be crucial for ecosystem development in India.
Govt. of India
Offer government guidance and support Implement a shared responsibility Establish a nodal agency to facilitate
Encourage investments
to increase business viability framework reuse and recycling
• Policies to cover the complete • Adopt industry-wide systemic • Government-appointed neutral/third- • Government subsidies and incentives
electronics manufacturing value chain, approaches that involve vital public and party agencies facilitate the electronic needed to kick-start the SME industry
including all relevant stakeholders private stakeholders component manufacturing ecosystem • State funding to play a constructive role
• Align with global best practices with development
• Government hand-holding in the form comprehensive supplier social in developing electronics manufacturing
of subsidies, incentives, resource responsibility • Effective innovation requires a by creating a sustainable investment-
allocation, speedy resolution of • India-specific implementation includes periodical national performance index, promoting environment
concerns, and decision-making is the following: impact evaluation of policy initiatives • Required to promote exports via the
necessary o Automotive OEMs partner with for its continuation or mid-course Make-in-India branding program and
• Government initiatives to promote safe electronic component correction, developments, and country-specific initiatives coupled with
and proper channels for e-waste manufacturing companies for new emerging areas, including business export incentives
recycling to drive the informal sector technology and required standard models
quality • Provide financial support to start-ups to
integration • Promote comprehensive testing of focus on intellectual proprietary rights
o Build a robust components
electronic assemblies/subassemblies creation in the country at the subsystem
localization plan
and subsidize certification and critical level
o Framework to support
formal/authorized recycling facilities testing
PC0E-46 56
Recommendations for Government
The government can set up a fabless semiconductor policy and a dedicated fund to support commercial semiconductor
fab in the country.
A robust logistics system and special corridors are necessary to connect different
parts of the country with efficient lead time.
The government needs to provide resources for small enterprises to capitalize on
short and medium-term development opportunities and build ecosystem providers.
The government should support renowned academic research institutes to establish
automotive electronics-related courses to develop field expertise and set up
Industrial Training Institutes (ITIs) specializing in electronics manufacturing for
skilling and re-skilling the workforce.
Source: Frost & Sullivan
PC0E-46 57
Recommendations for Government (continued)
The government can exempt import duty on required capital equipment not manufactured locally to reduce CAPEX for
new or existing electronics manufacturing units.
The government can exclude import duties on necessary capital equipment not
manufactured domestically and set up new units/expand existing electronics
manufacturing units to reduce CAPEX.
The industry needs a special tax structure to encourage a predictable tax system, such
as advanced indication to schedule expenditures in the Phased Manufacturing Plan
(PMP) context, including a sunset clause.
PC0E-46 58
Recommendations for Value Chain Partners
Robust ecosystem development and monetary support from the government will be vital to automotive electronics
growth in the Indian market. Value chain members need to begin with an aftermarket focus.
Value chain partners need to Automotive electronics has a long Value chain members should Existing mechanical component
initiate special projects to development cycle, with switch gradually from parts suppliers need to partner with
compete with end-to-end knowledge on sophisticated suppliers to systems integrators international players to research
service providers in emerging systems developed over the for the OEMs, building a robust and develop in-house product
technologies such as connected years. As such, systematic local manufacturing ecosystem. ecosystems in mechatronics,
services, IoT devices, cloud capacity building and acquire/build short-term
computing, and EV components. investment in futuristic expertise via technological
electronics technology research linkages with universities, or
are necessary. Indian automotive follow inorganic growth plans.
electronics manufacturers will
need to work without in-house
coding expertise in the future.
Suppliers need to build sensors Value chain partners must Indian companies need to Indian companies must
and actuators with massive organize conferences and partner with growing initial recalibrate operations such as
potential in current and future brainstorming sessions that stage tech startups to co-develop supply chain, product
automotive trends. include numerous stakeholders new products in connected development, and data
Diversification in other fields such such as the government, services, IoT devices, cloud infrastructure to achieve the best
as industrial, technology providers, computing, and EV components. quality and operational
telecommunications, and medical semiconductor producers, and superiority compared to Chinese
is necessary as well. automakers to establish future competitors.
road maps for joint growth and
100% localization.
PC0E-46 59
Recommendations for Industry Stakeholders
Open standards that create new partner ecosystems will be critical for implementing emerging innovations in various
verticals. Automotive Electronics Market: Recommendations for Industry Stakeholders, India, 2020–2025
Nodal/Quasi- • Build favorable schemes • Growth in foreign investment • Overlap of multiple ministries
government • Take initiatives to improve • Grow diverse industries such • Government agencies catering
Agency ease of doing business in as semiconductor to the same objective
India manufacturing
1 • Develop a robust supply
chain
Nodal/Quasi- Electronics • Partner with major • Revenue sharing opportunity • Matching high international
government Component international players with electronic component quality standards
Agency Manufacturer • Work toward manufacturing manufacturer for reverse
reliable and durable logistics
5 2 electronic components
OEM/Vehicle • Form exclusive partnerships • Cheaper electronic • Mechanism to encourage
Electronics Manufacturer
Disposal and with recyclers/refurbishers components compared to quality and development of
Component • Pursue technical imports new futuristic tech
Remanufacturing
Manufacturer collaboration with local • Building India into an R&D
suppliers for the Make in centre
India initiative
Recycler/ • Partner with all ecosystem • Material retrieved can be • Lack of incentives and
Collection Value stakeholders for first life monetized for non- subsidies
Chain • Partner with second life automotive applications and • Limited business viability in
Recycler/ application stakeholders remanufacturing electronic the next four to six years;
OEM/Vehicle
Collection
Manufacturer components large-scale expansion post-
Value Chain
• Government incentives and 2025
subsidies on investments
4 3 Disposal and • Systematic electronic waste • Monetization from non- • Unenforced/Unmonitored
Remanufacturing disposal after second life automotive applications (e.g., implementation of e-waste
application healthcare, consumer management
• Remanufacture electronic electronics) • Responsibility to ensure anti-
components from retrieved • Business case through dumping policy from other
materials indigenous recycling import nations
PC0E-46 60
Growth Opportunity Universe
PC0E-46 61
Growth Opportunity 1—Transition toward Electrification
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Opp. Size Relevant Industries for this Growth Opportunity Applicable Regions
$100 M–
in 5 Years $500 M
Industrial Automation Commercial Mobility Security North America South Asia
Environmental Chemicals & Materials Communications Tech Latin America Middle East
Timeline
3 Years
for Action Oil & Gas Agri., Food & Nutrition Information Tech Cent/East Europe European Union
PC0E-46 62
Growth Opportunity 1—Transition toward Electrification (continued)
PC0E-46 63
Growth Opportunity 2—Customer Awareness Increases Adoption
Rates
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Opp. Size Relevant Industries for this Growth Opportunity Applicable Regions
$100 M–
in 5 Years $500 M
Industrial Automation Commercial Mobility Security North America South Asia
Environmental Chemicals & Materials Communications Tech Latin America Middle East
Timeline
3 Years
for Action Oil & Gas Agri., Food & Nutrition Information Tech Cent/East Europe European Union
PC0E-46 64
Growth Opportunity 2—Customer Awareness Increases Adoption
Rates (continued)
Context and Definition Call to Action
• For price-sensitive markets like India, • OEMs should communicate and promote value
mass-market adoption of auto electronic proposition in customer benefits like
technologies in segments like entertainment, cost-efficiency, long-term return on investment,
communication, safety, and convenience and driver and passenger safety to industry
features are dependent on the value proposition stakeholders.
it offers for the implementation cost.
• Mandating these critical safety features while
• Stakeholders should emphasize awareness of lowering the total cost of ownership through
safety features such as ABS, collision warning, cost reduction in the value chain will increase
airbags, seatbelts, and other active and passive automotive electronics adoption in mass-market
safety features among Indian consumers to drive vehicles.
a high adoption rate.
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Growth Opportunity 3—Health Wellness Well-being (HWW) Evolution
in the Automotive Industry
Frost & Sullivan has identified 10 Growth Processes that serve as levers for determining and evaluating new Growth Opportunities.
Opp. Size Relevant Industries for this Growth Opportunity Applicable Regions
$100 M–
in 5 Years $500 M
Industrial Automation Commercial Mobility Security North America South Asia
Environmental Chemicals & Materials Communications Tech Latin America Middle East
Timeline
3 Years
for Action Oil & Gas Agri., Food & Nutrition Information Tech Cent/East Europe European Union
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Growth Opportunity 3—Health Wellness Well-being (HWW) Evolution
in the Automotive Industry (continued)
Context and Definition Call to Action
• Frost & Sullivan anticipates the need for • Industry stakeholders should provide the HWW
innovation and product differentiation to push features through partnerships with healthcare
automakers to tie up with multiple stakeholders providers and enable availability to customers.
across industries to offer increased healthcare
• OEMs should include essential health parameter
and wellness systems for drivers and passengers.
monitoring (e.g., heart rate, blood pressure,
• We project faster adoption of basic HWW oxygen saturation) and real-time health alerts as
systems such as air filtration, fatigue detection, critical features for initial adoption.
and allergen monitoring in cars worldwide amid
the COVID-19 pandemic.
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Next Steps
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Your Next Steps
1 2 3 3
Have your Growth Team Engage in a deep dive Connect with your
executives take the online discussion with our Frost & Sullivan
survey for a high-level consulting team to consultant to embark on
diagnostic on your understand new growth the growth journey
growth capabilities opportunities
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Why Frost, Why Now?
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List of Exhibits
Automotive Electronics Market: Short, Medium and Long-term Technologies, India, 2020–2025 12
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List of Exhibits (continued)
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List of Exhibits (continued)
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