A study on Digital Under the Guidance of

Marketing Effects Apeksha Champaneri

on Business
Sales Performance

Vaibhav Thakkar (202100620010291)

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 Flow of the
Presentation
Research Michael Porter five
Industrial Profile
Methodology force Analysis

Introduction of the
Company Profile SWOT Analysis
Topic

Analysis &
Findings Recommendations
Interpretation

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Research Methodology
• The Internet phenomenon of social media marketing
allows small retail business leaders to incorporate
Internet communication in their business plans and has
become a platform for advertising.
(Cant & Wiid, 2016) • These Internet sites are highly used by businesses to
promote the companies’ brand awareness, increase
consumer connections, and reach millions of users
synchronously.

• The study focuses on the importance of various

marketing practices and utilizing various marketing tools
by Small and Medium sized Enterprises.
Trivedi,(2013) • It suggests that SME’s innovative marketing strategies
can work only based on clearly formulated marketing
program me to reach to the potential and existing
customers.
• They focused on the importance of digital marketing,
stating that digital marketing is the use of electronic
media by marketers to promote items or services into
Yasmin, Tasneem, the market.
• Digital marketing's major goal is to attract customers
and Fatima (2015) and allow them to interact with the company via digital
media. Their research looked at several types of digital
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marketing, their success, and the impact it has on a
 • The study recommends that an integrated marketing communication
plan to be included that would provide as a guide to plan strategy for
marketing as well as to understand the consumer behavior.
Yamin Ahmad Bin, • It also concludes that Digital marketing tools and concepts are
widening its horizon due to the grow thin the use of mobile and internet
(2017) communication among the masses and so comprehensive inclusions
of digital marketing tools and strategies along with integrated
marketing communication can ensure success in the field of
marketing.

• According to the study, businesses can profit from many channels of

digital marketing and the increased use of social media is generating
new opportunities for digital marketers to attract clients through digital
Verma,(2018) platforms. In India, according to the study, there is a massive shift
toward digitalization.
• Digital Marketing, is both cost-effective and has a significant
commercial influence on the business.

• Various types of social media such as Face book, WhatsApp,

Instagram has unlocked the gateway of businesses to interconnect
with masses of individuals about goods and services as well as has
Fernandez and unlocked the opportunities of new marketing in context to the
Vidyasagar,(2015) •
extensive area of the market.
Only when the managers of the various organization are fully aware of
practicing the new strategies for interaction to attract the consumers 4
toward their organization.
 • In order to increase the traffic approach of the business
organization, Digital Marketing is the most influential
method.
Alavi,(2016) • On the other hand, in terms of the corporate world. Digital
Marketing is observed as the utmost extensively used
marketing and advertising aid that has a habit of leaving the
outmoded styles of marketing.

• According to this paper, out of all the techniques that is

been described, SEO is the most important technique for
Krpic,Milic and acquiring a customer organically.
Stannic, (2017) • It also concludes that with the advancement of modern
technologies and devices, even the most traditional
entrepreneurs will cater to these forms of digitization.
.

• The papers suggests that for the growth in digital

marketing, marketer should try to identify the trends and
patterns in consumer’s behavior. The consumers can also
Bharti,(2018) •
post online feedback through social media.
Through social media interaction, the businesses can
receive both positive and negative feedback and canal so
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have direct contact with their customers.
 • Analyze usage of digital
PRIMARY
marketing and its effects on
OBJECTIVE
business sales performance.

SECONDARY •To study on preference of digital marketing in the business.

•To analyze business sales volume after implementing digital
OBJECTIVE marketing.

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