PRESENTED BY: GROUP 8

GARIMA SETHI
AYESHA KACHHI
DRASHTI SHAH
HARSHITA SHEKHAWAT © Inter IKEA Systems B. V. 2000
 Founded in 1943
 Founder Ingvar
Kamprad
 Initially sold pens,
Christmas cards
 Offers UVP to
customers
 Vision is to create a
better everyday life for
the many people

© Inter IKEA Systems B. V. 2000

“Focus Areas” FY 21-22
· Products & materials
· Suppliers
· Energy & Transport
· Buildings & infrastructure
· Community involvement
· Leadership & Competence

© Inter IKEA Systems B. V. 2000

 QUESTION 1

What are some of

the things IKEA is
doing right to
reach consumers
in different
markets? What
else could it be
doing?

© Inter IKEA Systems B. V. 2000

 SOLUTION

 Provide products adapted to the needs of

different markets.
 Expand product lines based on product depth.
 The majority of IKEA's products are stylish and
customizable.
 A diverse selection of items to meet the needs
of consumers.
 IKEA can expand the market in South Asia and
African countries

© Inter IKEA Systems B. V. 2000

QUESTION 2

IKEA has
essentially
changed the way
people shop for
furniture. Discuss
the pros and cons
of this strategy.

© Inter IKEA Systems B. V. 2000

 SOLUTION
Pros:-

 IKEA's low-cost strategy maintains it ahead of its

competitors in the furniture retail industry.
 IKEA offers low-cost, high-quality products.
 Offer items that meet market and customer
demands.This is a family-friendly establishment.
 IKEA labels its items in unusual ways so that buyers may
readily identify them.
 Displaying a large range of items and designing the
shop layout in a one-way style so that clients can easily
see everything in one location.

© Inter IKEA Systems B. V. 2000

 SOLUTION
Cons:-

 Customers may encounter difficulties as a

result of self-assembly.
 Shifting societal trends may stifle IKEA's
sales growth.
 Designing the store might be overwhelming for
buyers since they may not know where to
begin

© Inter IKEA Systems B. V. 2000

Conclusions
• Our Vision, Culture & Values - the foundation
• Sustainability Direction and S&E Strategy
• Clear requirements & tools for improvement
• Participating is a win-win situation
• S&E actions is core to our business success

© Inter IKEA Systems B. V. 2000

WE CAN MAKE A DIFFERENCE!!
- by doing business in a responsible way….

www.IKEA-group.IKEA.com
© Inter IKEA Systems B. V. 2000