Blurred Reality - Stories of

Untold Mysteries
Noelle Frenzel, Devin Sullivan, Andy Wang, Yousef Saleh
Our Audience

Who is listening to Blurred Reality?

Gen Z and Millenials

Our podcast involves both a suspenseful

theme and interesting
storyline combined with promoting our content
on Instagram for
easier access
Our Brand Identity

Conspiracy Theories
Blurred Reality - Stories of Unknown Mysteries
@_blurredreality
#ourblurredreality
Key Competitors
- The Conspiracy Theory of Everything- They have Low reviews and Low Ratings

- Unspookable- Illuminati, conspiracies & media literacy- They have decent ratings for low reviews with low
length of time

- Alien Conspiracy Podcast- They specialize in alien conspiracy, one topic podcast

- Stuff They Don't Want You To Know- High Ratings with High reviews, also have a high number of episodes

- Conspiracy Theories and Unpopular Culture- Specialize in Unpopular culture with High number of episodes

- Those Conspiracy Guys- High ratings, reviews, number of episodes, and length of podcast

- Conspiracy Theories by Parcast- High reviews with medium reviews, that has a good amount of episodes
What Makes Our Podcast Unique
- Target audience is drawn to our podcast because we are similar in age
- We offer multiple different topics, from famous conspiracy theories to smaller almost
forgotten ones
- Our listeners can choose what topic we talk about next
- Our listeners can give us useful feedback and we will consider it
- Added photos of us or the topic of our episodes helps listeners (and now viewers) to
be able to imagine the
Story in their head better

We created a different and interesting podcast name and logo that would give our
Podcast a mysterious theme, this way it draws viewers and listeners in that like to
Listen to conspiracy podcasts, we also provide youth and being closer in age to
millennials and
Gen Z, it makes us more relatable because more of the other podcast have older
members
Our Favorite Moment

- The feeling once we finished recording our podcast

- Relieved and happy because the recording went
smoother and faster than expected. Once we were done,
we all agreed that what we just created had potential to
be a good episode and gets us a good grade. That
feeling was supported once we listened to it and barely
had to make changes to it.
Promotions Overview

- 6 posts, 11 different pictures

- 25 followers
- Each post has its own theme/topic
- Included in the bio is a tagline and link
to our podcast episode
Our Top Promotional Post

Picture with us on it
- 12 likes
- 1 comment
- Listeners like seeing the creators
- Makes the podcast more human
Greatest Weakness

We all are inexperienced with creating podcasts so it was a little

difficult to get started with the recording. It was awkward at first
but we were able to overcome it and make it a casual
conversation.

It was also difficult to schedule times to meet and work on our

project outside of class time. We all have different extra curricular
activities (athletics, work, etc) so it was hard to find a time
that everyone was free.
Greatest Strength

Our greatest strength:

● Able to work together
● Creativity within the group
● Accountability