Summer internship report

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Submitted By-
Sweta Tripathi
Roll No-2110019025173
In Partial Fulfilment Of Summer Internship For The Award Of The Degree
Master Of Business Administration (MBA)

University Of Lucknow
 Introduction
I am Sweta tripathi, presenting analysis on
my internship program at Accenture(virtual)
as a Data Analytics and Visualization Intern
under the guidance of Mr. Andrew Fleming
and Mr. Marcus Rompton.
CERTIFICATE
 ACCENTURE
 Accenture plc is an Irish-American professional services company
based in Dublin, specializing in information technology (IT) services
and consulting.
 Accenture’s analytics services and solutions can help any organization
grow and differentiate themselves against competition.
 They identify use cases that can deliver against your business
priorities and create analytics solutions with the right talent and
technologies to suit your needs.
 Introduction Of The Project
 Social Buzz is a fast growing technology unicorn that need to adapt
quickly to it's global scale.
 Accenture have embarked on a 3 month project with Social Buzz to
focus on 3 main tasks:
An audit of Social Buzz's big
data practice Task for data
analytics team
Recommendations for a
successful IPO

Analysis to find Social Buzz's top 5 most

popular categories of content
 ROLE AND RESPONSIBILITIES
 At Accenture Virtual I Am At The Position Of Data Analytics And Visualization
Intern And The Responsibilities Are:
 Performing Analysis To Assess Quality And Meaning Of Data
 Making Large Data More Accessible, Understandable And Usable
 Combining The Data Result Sets
 Delivering The Data In A Useful And Appealing Way 
 Preparing Final Analysis Ppt For The User To Understand The Data-analysis Steps,
Enabling Them To Take Important Decisions Based On Various Facts And Trends
 PROBLEM
n
Over 100000 posts 36,500,000 pieces of content
per day per year!

But how to capitalize on it when there is so much?

Analysis to find Social Buzz's top 5 most popular categories of
content
 PROBLEM
(BACKGROUND)
How much data the social buzz co. have been creating?
→ they told us that their platform receives over 100000 posts per day
which amounts to 36 500 000 posts every year, of which, this is all
unstructured data making it very hard to make sense of.
..and in this era the CONTENT is the king. For example – youtube, Netflix
(all are content businesses)
Here the actual PROBLEM comes
→But how to capitalize on it when there is so much?
 CONTINUED….
 It's not just all about harvesting as much content as
possible.
The real value is in understanding and crunching this content
to gain a deeper understanding of the company’s audience and
to therefore provide a more personalized and enjoyable
experience to them.
 And this is where…
Data analysts comes in
 PROCESS
DATA
UNDERSTANDI
DATA DATA
NG CLEANING MODELLING

UNCOVER DATA
INSIGHTS ANALYSIS
 PROCESS
( in details)
DATA UNDERSTANDING
The key to success on any data project is to understand the data in detail. So we took
the time to understand the data model and domain of the business .

DATA EXTRACTION
After understanding the business, we then architected what an ideal dataset should
look like for this problem and extracted it from the relevant data sources.

DATA MODELLING
After extracting the raw data, we needed to process and model this data into a dataset
that can precisely answer the business questions and produce analytics.
 CONTINUED….

DATA ANALYSIS
With our new dataset, we used our analytical expertise to uncover insights
from this dataset and to produce visualisations to describe the insights.

UNCOVER INSIGHTS
And finally we used these insights to unlock business decisions and to make
recommendations on next steps.
 INSIGHTS
16 1897 JANUAR
Reactions Y
Unique to Month
Categories Animals With Most
posts Posts
 POPULARITY PERCENTAGE CHART
(TOP 5 CATEGORIES)
22.0

21.5 21.4

21.0

20.5
20.3

20.0
percentage

19.8
19.6
19.5

19.0
19.0

18.5

18.0

17.5
animals science healthy eating technology food

category

Series1
 LEARNINGS
Project • Teamwork
• strategy
understanding • Project planning

Data cleaning and • Data understanding

• Data modelling
modelling
Data visualization • Data analysis
• Data storytelling
and storytelling • Data visualization

Present to the • Presentation

• Communication
client • Public speaking
 CONCLUSION
By tackling the SOCIAL BUZZ task we get :
ANALYSIS
• Animals and science are the two
most popular categories of
content, showing that people
enjoy "real-life" and "factual"
content the most.
INSIGHTS
• Food is a common theme with
the top 5 categories with
"Healthy Eating" ranking the
highest. This may give an
indication to the audience of
SOCIAL BUZZ user base. they
could use this insight to create a
campaign and work with healthy
eating brands to boost user
engagement.
NEXT STEPS
• This ad-hoc analysis is
insightful, SOCIAL BUZZ
can take help of this
analysis into large scale
production for real-time
understanding of their
business.