CADENA DE VALOR – LECHE GLORIA    

                    
                  

  APROVISIONAMIENTOS - compras   
 
    
                
Actividades SOPORTE

  DESARROLLO TECNOLÓGICO   
 
    
                  

  RECURSOS HUMANOS   
 
    
                  

  INFRAESTRUCTURA de la EMPRESA   
 
    
                  
     

Margen
 
  

  

  

  

  

 
                  

  LOGÍSTICA   OPERACIONES   LOGÍSTICA   MARKETING   SERVICIOS   

INTERNA  
 
 
EXTERNA  
y VENTAS  
POSTVENTA
    

                      
Gloria group's sales force is high,
concentrating efforts on mass channels
(supermarkets, large minimarkets) and There is a post-sale service to attend to
              retail sales (warehouses)   queries, suggestions for orders placed    

                     
Actividades PRIMARIAS

Grupo Gloria offers you the possibility of

Direct sales channels are used with being able to exchange products that have
customers through bulk orders and direct arrived defective or with some sign of bad
              retail sales   handling.    

                   
 Mass media are used for promotion such Gloria Group handles a replacement policy
as television, radio and also digital if the customer has not managed to sell
             channels such as social networks.   the product by the expiration date    

                   
Customers are managed via a database
that contains the data to carry out product
promotions and answer their questions or
queries. The Post-sale team continuously monitors
customers, offering the new products that
Commissions are established for the sales are being launched and samples of them
team for goals achieved. to customers. 

The sales team receives constant training

             on sales techniques.