INTRODUCTION

CAMPUS ACTIVEWEAR

HISTORY OF CAMPUS ACTIVEWEAR

In 1983, Campus Activewear Ltd Was Established By H K Agarwal Under The Brand
Name Action Footwear. It Was Introduced In 2006 As A Lifestyle-Oriented Sports And
Athleisure Brand That Offers A Diverse Product Portfolio For The Entire Family.

.Hari Krishan Agarwal Embarked On His Entrepreneurial Voyage By Establishing “Action,” A

Sports Shoe Venture That Quickly Gained Recognition, Particularly Among Schoolchildren.

He Recognize An Untapped Niche In The Indian Market For Cost-Effective, Long-Lasting

Footwear, And Saw An Opportunity. In 2006, He Launched “Campus” Athletic Sneakers
Priced Under Rs 1000, Challenging Global Giants Like Nike, Adidas, And Puma, Known For
Their Higher-Priced Sports Shoes.

Campus Activewear Is Known For Its Trendy Designs, High-Quality Materials, And Affordable
Prices, And It Has A Wide Range Of Shoes For Men, Women, And Children. . The Brand Offers
Multiple Choices Across Styles, Color Palettes, Price Points And An Attractive Product Value
Proposition. The Brand Is Particularly Popular Among College Students And Young
Professionals Who Value Style And Comfort. H K Agarwal Took Advantage Of A Significant
Gap In The Indian Sports Shoe Market—In The Price Range Of Rs 1000 To Rs 3000.

As Of April 2022, Campus Activewear Proudly Holds The Title Of India’s Leading Sports And
Athleisure Footwear Brand In FY21.
 COMPANY PROFILE

Campus activewear Limited is the largest sports and athleisure brands, headquartered in New
Delhi, India. Campus activewear focus on trends that resonate with the personality of millennials
and GEN Z.

vision and mission statements are:

Vision: “To encourage free creative and confident self-expression and raise shoe consciousness”

Mission: “To emerge as the most preferred sports and athleisure brand in India while becoming
an integral part of daily active lifestyle of every Indian”

Campus was introduced as a Lifestyle oriented sports and athleisure (S&A) brand that offers
product portfolio for the entire family. AND It covers more than 85% of the total addressable
market for sports and athleisure footwear in India as of FY21.

Campus offers multiple choices across styles, color palettes, price points And an attractive
product value proposition.

It has approximately 15% market share in the branded sports and athleisure footwear industry in
India by value for FY20, which increased to approximately 17% in FY21.

It has pan India presence and establishment presence in tier 2 And tier 3 cities. As at March,
2023, campus has presence to 20,000 + Retailers across 650+ cities and 28 states. Company plan
to expand into new territories by deepening presence in western and southern regions. company
have a sustained focus on premiumization across all product categories as part of growth
strategy. and company will leverage its brand and leadership position with an increased focus on
women, children and kids footwear.
The company does not rely heavily on tier 1 and metro cities as it generates one-third of its
revenue from tier 2 and tier 3 cities. In addition to this, the company's revenue is also well spread
as it generates 53.2 per cent from the north, 18.6 per cent from the east, 13 per cent from the
west, 9.4 per cent from the south and 5.8 per cent from central India. It also has over 19,200
retailers selling its products all over the country.

Campus also has its own exclusive retail outlet

It began its retail journey in 2017, with the opening of 35 brand outlets till 2020. Since then, the
brand has continued to thrive and expand, with strong focus on retail expansion opening 100
stores last year 2022 .

Today as on 2023, campus has reached 200 stores across India, making its products more
accessible to customers than ever before.

Campus has sold 23.5 million pair of shoe in FY2023 from which 7.9 million of pairs sold
through online channels. it has 5 state of art manufacturing facility and 100 + third party
manufacturing facilities which has 34.8 MM annually shoes assembling capacity.

In 2023,Campus has won E-Retail brand of the year in footwear category by ETRetail.
Campus Activewear boasts a seasoned and dynamic management team, well-equipped to steer
the company towards success in a rapidly evolving industry. Leading the helm is Mr. Nikhil
Aggarwal , who serves as the Chief Executive Officer (CEO) and represents the second
generation of leadership within the company. His dynamic approach aligns seamlessly with the
latest industry trends and underscores his proficiency in navigating the digital landscape. CEO of
Campus Activewear, Mr. Nikhil Aggarwal plays a pivotal role in shaping the company's strategic
direction. He brings a fresh perspective, leveraging his digital expertise to keep the company at
the forefront of the activewear sector. As the son of Mr. Hari Krishan Aggarwal, the esteemed
founder of Campus Activewear, Mr. Nikhil Aggarwal upholds the family legacy while infusing
innovative and contemporary strategies into the company's operations.

The management team at Campus Activewear recognizes the importance of staying current with
industry trends, especially in the digital sphere. They are committed to harnessing the power of
technology to enhance customer experiences, streamline operations, and maintain a competitive
edge in the activewear market.

Campus Activewear's leadership is characterized by a harmonious blend of tradition and

innovation, setting the stage for continued growth and relevance in the dynamic world of
activewear.

Campus has demonstrated an impressive trajectory of sales growth, underlining its strong
market presence and sustained success.

In the year 2020, the company achieved sales of INR 732 crore, a testament to its robust
performance. Campus further excelled in 2021, achieving sales of INR 711 crore, marking
substantial growth. The company's journey continued to ascend, reaching new heights in 2022,
with sales surging to INR 1,194 crore, signifying a substantial leap in its market influence. In
2023, Campus Company continued its upward trajectory, achieving a remarkable sales milestone
of INR 1,484 crore. These impressive figures reflect not only the company's consistent growth
but also its unwavering commitment to excellence and customer satisfaction.
 PRODUCT PROFILE

Campus Activewear is India's largest sports and athleisure footwear company, making it a
prominent player in the organized sports and casual footwear sector in India. The company offers
a diverse range of footwear, catering to the needs of different consumers in terms of style,
functionality, and affordability.

• Product Range: Campus Activewear provides a wide variety of footwear. which includes :-

 Running Shoes
 Walking Shoes
 Flip Flops,
 Casual Shoes,
 Slippers, And More.

These products come in multiple colors, styles, and price points, ensuring that customers have a
broad selection to choose from.

• Pricing Segmentation: Campus offers its footwear across various price ranges, making it
accessible to a wide customer base. The pricing segments include:

 Entry Level (Below ₹1049): Providing affordable options for budget-conscious

consumers.
 Semi-Premium (₹1050-₹1499): Catering to those looking for a balance between
quality and cost.
 Premium (Above ₹1500): Offering high-quality footwear for those seeking top-notch
products.

• Quality, Design, and Affordability: Campus Activewear prides itself on its products' world-
class quality, trendy designs, and affordability. This combination of quality and style ensures that
customers receive value for their money.
• Design Philosophy: The company's design philosophy is centered around innovation and
technology. They prioritize staying at the forefront of design trends and incorporating the latest
technological advancements into their products. This commitment to innovation keeps their
footwear competitive in the market.

• Customer-Centric Approach: Campus Activewear places a strong emphasis on being

customer-centric. They focus on understanding and meeting the needs and preferences of their
customers, ensuring that their footwear offerings align with consumer expectations.

• Continuous Innovation: The company's dedication to innovation is evident in its product range.
Campus has launched an impressive 2800+ new designs between Financial Year 2019 and 2023.
This commitment to fresh and appealing designs keeps their product portfolio up-to-date.

A significant milestone for Campus Activewear is becoming the first domestic shoe
manufacturer to obtain the prestigious license from the Bureau of Indian Standards (BIS). This
achievement underlines their unwavering commitment to crafting high-quality footwear that
meets industry standards and ensures customer satisfaction.
 OBJECTIVE OF THE STUDY

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RESEARCH DESIGN

PRIMARY DATA
DATA ANALYSIS & INTERPRETATION