AMAZON BCG

MATRIX
ANALYSIS

PRESENTED
BY GROUP
 Amazon was founded in 1994 by Jeff Bezos
based in Seattle. Amazon was first
ABOUT launched as an online bookstore but the

THE business model was so appreciated that

gradually it moved on to become the
COMPANY world’s largest e- commerce store with a
huge variety of products.
SUBSCRIPTION
SERVICES
Revenue in the
video streaming
market.
Amazon Video
Market share – 22%
Second most
searched
video streaming service
AMAZON
WEB
SERVICES
The service has accelerated
income and posted high margins
over the past 3 years.
AWS is pretty much a monopoly
in the cloud business.
AWS is still under dog category.
Even though it is far better
compared to its competitors like
MS Azure, still it needs to
improve in terms of generating
high revenue like EVOD.
Advertising
Services
Amazon Advertising is based on the pay-per-
click (PPC) model, meaning your business
will not be charged for an ad until a
customer click on it.

Sponsored Products and Sponsored Brands

As per the BCG Matrix, amazon advertising

is under cash cow category. It denotes the
high revenue it is getting com pared to
other services. It will very soon reach the
star category if it keeps on going like this.
AMAZON BCG MATRIX
 CONCLUSION

Though the BCG matrix is a popular business planning and analysis tool,
it has some limitations that affect its potential benefits.
BCG is a very simple matrix which is an attractive feature but then ,
this over simplicity is a cause of reservation because many other
factors also determine the market dynamic and growth in the market
This matrix does not take the gray areas into account.