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  • Audience and Purpose

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    Paige
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    The document discusses identifying the purpose and audience of written works. It explains that an author's purpose is their main reason for writing, which can be to inform, persuade, or entertain. The audience is the intended readership or viewership. Key aspects that indicate purpose and audience include content, word choice, formality, and layout. Identifying purpose and audience is important for both readers and writers to understand the text.

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    The document discusses identifying the purpose and audience of written works. It explains that an author's purpose is their main reason for writing, which can be to inform, persuade, or entertain. The audience is the intended readership or viewership. Key aspects that indicate purpose and audience include content, word choice, formality, and layout. Identifying purpose and audience is important for both readers and writers to understand the text.

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    13 views10 pages

    Audience and Purpose

    Uploaded by

    Paige
    The document discusses identifying the purpose and audience of written works. It explains that an author's purpose is their main reason for writing, which can be to inform, persuade, or entertain. The audience is the intended readership or viewership. Key aspects that indicate purpose and audience include content, word choice, formality, and layout. Identifying purpose and audience is important for both readers and writers to understand the text.

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    © All Rights Reserved
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    of 10

    Purpose and Audience

    Free Write
    • Think about the last movie you rented or saw
    at the theatre.
    – Who do you think the intended audience was?
    – Why do you think that?
    – What do you think the purpose or point of the
    movie was?
    – How do you know?
    As a reader and as a writer, the first time you approach a text
    it is important to think about purpose and audience.

    Purpose:
    An author’s purpose is their main reason for writing.

    Think: What is this for?

    Audience:
    An author’s audience is the particular group of readers or
    viewers that the writer is addressing.

    Think: Who is this for?


    As easy as
    Identifying Purpose P.I.E!

    There are 3 broad purposes for writing:

    1. To inform.
    Example: John Steinbeck wrote the novella Of Mice and Men in 1937 and
    the Pulitzer Prize winning novel The Grapes of Wrath in 1939.

    2. To persuade.
    Example: Creative Media’s brand new Futuro mp3 player is far
    superior to any mp3 player on the market, including the Ipod. We promise that
    you will be more than satisfied with its appearance, functionality and
    performance.

    3. To entertain.
    Example: Marcus was beyond upset. His sister had made the honor
    roll again and he hadn’t. This meant she would be hanging out with her friends
    all weekend while he studied. Just thinking about it was enough to make him
    kick his dresser in anger.
    To Inform
    • News articles
    • Academic
    publications
    • Studies
    • More?
    To Entertain
    • Fiction novels
    • Movies
    • Television
    • More?
    To Persuade
    • Political speeches
    • Debates
    • Sales pitches (you
    have to buy this
    vacuum because. . .)
    • More?
    Group Activity
    Identifying Audience
    The audience an author is addressing should be reflected in
    almost every aspect of a text’s appearance and language.
    Examples:
    •Layout
    •Formality
    What are some other ways the audience of a piece might be
    reflected?
    •Diction or Word Choice
    •Content or Subject Matter
    •Length
    Identifying Audience
    http://www.youtube.com/watch?v=dzykVhaEOPg&feat

    https://youtu.be/ZTpXh33Mbeg

    1. What is the intended purpose of each these videos?


    2. How do you know?
    3. Who is the intended audience of each of these
    videos?
    4. How do you know?

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