G H RAISONI INSTITUTE OF ENGINEERING AND

TECHNOLOGY,NAGPUR
DEPARTMENT OF
MASTER OF BUSINESS ADMINISTRATION
PRESENTATION ON
QUALITATIVE DATA

SUBMMITTED BY
SAONI SANJAY JAIN
MBA-I SEMESTER
SESSION WINTER -2021
Qualitative data

introdution

The qualitative data collection process may be assessed through two

different points of view—that of the questionnaire and the respondents.
A respondent may not care about the classification of data he/she is
inputting, but this information is important to the questionnaire as it
helps to determine the method of analysis that will be used. 
There are different methods of analysis that vary according to the type
of data we are investigating. In statistics, there are two main types of
data, namely; quantitative data and qualitative data. 
For the sake of this article, we will be considering one of these two,
which is the qualitative data. 
 What is qualitative data:-

Qualitative data is a type of data that describes a piece of information.

It is investigative and also often open-ended, allowing respondents to
fully express themselves. 
Also known as categorical data, this data type isn’t necessarily
measured using numbers but rather categorized based on properties,
attributes, labels, and other identifiers. Numbers like national
identification number, phone number, etc. are however regarded as
qualitative data because they are categorical and unique to one
individual. 
 Qualitative Data Examples in Statistics 

 Event attendees:-
During an event, organizers take nominal data of attendees, which include name, sex,
phone number, etc. An example question like "Where did you hear about this event? "
may help them determine which is the most effective marketing platform. 
 Voting:-
During the voting process, we take nominal data of the candidate a voter is voting
for. The frequency of votes incurred by each candidate is measured, and the
candidate with the highest number of votes is made the winner. In statistical terms,
we call this mode. 
 Median:-
Ordinal data is a data type that has a scale or order to it. This order is used to
calculate the midpoint of a set of qualitative data. 
For example, qualitative data on the order of arrangement of goods in a supermarket
will help us determine the goods at the center of the supermarket. This may even be
a factor in determining whether the position of good influences the number of sales. 
Advantages of Qualitative Data

 It helps in-depth analysis:

Qualitative data collected provide the researchers with a detailed analysis of subject matters. While
collecting qualitative data, the researchers tend to probe the participants and can gather ample
information by asking the right kind of questions. From a series of questions and answers, the data that
is collected is used to conclude.
 Understand what customers think:
Qualitative data helps the market researchers to understand the mindset of their customers. The use
of qualitative data gives businesses an insight into why a customer purchased a product. Understanding
customer language helps market research infer the data collected more systematically.
 Rich data:
Collected data can be used to conduct research in the future as well. Since the questions asked to
collect qualitative data are open-ended questions, respondents are free to express their opinions,
leading to more information.
 Disadvantages of qualitative data:-

 Time-consuming:
As collecting qualitative data is more time-consuming, fewer people are
studying in comparison to collecting quantitative data. Unless time and budget
allow, smaller sample size is included.
 Not easy to generalize:
Since fewer people are studied, it is difficult to generalize the results of that
population.
 Dependent on the researcher’s skills:
This type of data is collected through one-to-one interviews, observations,
focus groups, etc. it relies on the researcher’s skills and experience to collect
information from the sample.
THANK YOU