ACTION VALLEY

Carrie Frederick | Feasibility Study

ABOUT US

Action Valley is a business

aiming to provide the greater
Penn State and State College
community with a year-round
place to have fun with family
and friends.
COMPANY
OVERVIEW
LASER TAG The ultimate multi-level laser tag

ARCADE Classic arcade games alongside new games, bringing back the 80s
nostalgia updated for a younger audience

GO KARTS &
BOW LING Two activities perfect for spending time with friends, open on a
rotational schedule

LOUNGE Hang with friends on ultra-comfortable couches. Large TVs will

show live sports and have video game consoles. This is one of two
areas where alcohol will be allowed.

SERVICES
 HOURS

Mon-Thurs Fri-Sun
School Year School Year
3-9 PM 3-11 PM

Summer Summer
12-9 PM 12-11 PM
 Industry
We exist within the recreation and tourism industry

Why we are needed

State College has a noticeable lack of places to go and have fun with
friends outside of bars

The Business
MORE ABOUT A general partnership that provides fun and safe activities with a touch
of early 80s nostalgia
US
REGULATORY &
RISK ANALYSIS
HOW WE HANDLE RISKS

INSURANCE
Invest in good liability, equipment, and property insurance

MAINTENANCE
Routine monthly maintenance –more when needed- and keep inspections
up to date

STAFF AND TRAINING

Hire an accountant to make sure books and taxes are in order, all staff
will be trained in first-aid and CPR, basic alcohol service training to
prevent overserving
LOCATION ANALYSIS
 THE LOCATION

WHERE ADVANTAGES DRAWBACKS

College Ave Bigger space allows for better Cannot walk from campus
utilization and more entertainment
East of campus Must have a car or rideshare
More parking
Close enough to campus to
rideshare
Not much competition
MANAGEMENT
ANALYSIS
 BUSINESS STRATEGY

NEEDS AND COMPENSATION

- Business Manager, Shift Manager, Attendants, Maintenance
- Base pay starts at 12/hr and increase with position and need

STAFF
- 2-3 Shifts a day
- Staff will be made up of high school and college students or older local residents

TRAINING
- Staff will be trained in First Aid and CPR, ride operation and basic
maintenance, alcohol service

20XX Pitch Deck 12

MARKET ANALYSIS
 MARKET COMPETITION

NORTHLAND BOWL GET AIR TRAMPOLINE PARK WHAT-A-BLAST LASER

TAG
TARGET AND TRAFFIC
Target Customers
Our ideal demographic market is:
- College Students
- High School Students
- Families
- Clubs and Groups
Traffic
Business is likely to see the most traffic:
- Weekends
- Winter
Our Solution:
- Group and birthday packages
- Adjust hours and days based on trends
- Special weekday deals
FINANCIAL ANALYSIS
STARTUP COSTS

Equipment
Primary Building costs Marketing Installation Wages Emergency Supplier Insurance Licenses Accountant
Funds Deals

Secondary Prize Stock Training Food And Drink Uniforms

LASER TAG EVENT
PACKAGES

ARCADE COINS ALCOHOL SALES

GO-KARTS CONCESSIONS

BOWLING LOUNGE FEES

REVENUE SOURCES
FEASIBILITY
RECOMMENDATIO
N
 GO!

No business is perfect

We may need to make some changes along the way

Solid foundation in a good market

THANK YOU
Carrie Frederick​

clf5588@psu.edu
REFERENCES

WHAT-A-BLAST
Home (whatablastlasertag.com)

GET AIR
Get Air State College | Best Indoor Trampoline Park for Family Fun (get
airsports.com)

NORTHLAND BOWL
Northland Bowl & Recreation Center • 1521 Martin Street, State College