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  • Jagannath Rao Rajesh A Abhijeet Durga Bhavani

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    Procter & Gamble was founded in 1837 by William Procter and James Gamble. It began as a small candle and soap company and has since grown into one of the largest consumer goods companies in the world. P&G sells products in over 140 countries with revenues of $78.9 billion in 2010. The company focuses on beauty, health, household, and paper products through various brands like Tide, Crest, Pampers, Bounty, and Charmin. P&G continues to acquire other brands and companies to expand its portfolio and now owns brands like Gillette, Olay, Pantene, and Always through major acquisitions. The company's priorities are optimizing its supply chain

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    Procter & Gamble was founded in 1837 by William Procter and James Gamble. It began as a small candle and soap company and has since grown into one of the largest consumer goods companies in the world. P&G sells products in over 140 countries with revenues of $78.9 billion in 2010. The company focuses on beauty, health, household, and paper products through various brands like Tide, Crest, Pampers, Bounty, and Charmin. P&G continues to acquire other brands and companies to expand its portfolio and now owns brands like Gillette, Olay, Pantene, and Always through major acquisitions. The company's priorities are optimizing its supply chain

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    28 views20 pages

    Jagannath Rao Rajesh A Abhijeet Durga Bhavani

    Uploaded by

    abhij_eet
    Procter & Gamble was founded in 1837 by William Procter and James Gamble. It began as a small candle and soap company and has since grown into one of the largest consumer goods companies in the world. P&G sells products in over 140 countries with revenues of $78.9 billion in 2010. The company focuses on beauty, health, household, and paper products through various brands like Tide, Crest, Pampers, Bounty, and Charmin. P&G continues to acquire other brands and companies to expand its portfolio and now owns brands like Gillette, Olay, Pantene, and Always through major acquisitions. The company's priorities are optimizing its supply chain

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    of 20

    LOGO

    PROCTER & GAMBLE


    TOUCHING LIVES, IMPROVING LIFE

    JAGANNATH RAO RAJESH A ABHIJEET DURGA BHAVANI

    OUTLINE 1. History -The journey so far

    2. P & G today

    3. Current Priorities

    OUTLINE 1. History -The journey so far

    2. P & G today

    3. Current Priorities

    Origin
    In 1837 , William Procter, a candlemaker, and James Gamble, a soapmaker, immigrants from England and Ireland, respectively met as they both married sisters, Olivia and Elizabeth Norris. Alexander Norris their father-in law convinced his new sons-in-law to become busines partners.

    ORIGIN
    On October 31, 1837, as a result of the suggestion, Procter & Gamble was born

    www.themegallery.com

    HISTORY
    During the American Civil War, P&G supplied the Union Army with soap and candles. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water called Ivory. In 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats The company introduced "Tide" laundry detergent in 1946 and "Prell" shampoo in 1950
    www.themegallery.com

    HISTORY

    In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as "Crest".

    1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. "Pampers", first test-marketed in 1961.
    www.themegallery.com

    1. History -The journey so far

    2. P & G today

    3. Current Priorities

    Present Fact file


    Headquarters - Cincinnati, Ohio, USA Key people -Bob McDonald (ceo). Industry - Consumer goods Revenue - US$ 78.938 billion (FY 2010) Employees - 127,000 (2010) Website - www.pg.com Products are available in 140 countries
    www.themegallery.com

    Operations
    The company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments
    Beauty Care
    Beauty segment Grooming segment

    Household Care
    Baby Care & Family Care segment Fabric Care and Home Care segment

    Health & Well-Being


    Health Care Snacks, Coffee and Pet Care

    P&G + Gillette = 22 Billion-Dollar Brands

    ACQUISITIONS
    In 1930 acquisition of the Newcastle upon Tynebased Thomas Hedley Co. terms of manufacturing and production. Folgers Coffee, Norwich Eaton Pharmaceuticals, Richardson-Vicks, Noxell, Shulton's Old Spice, Max Factor, and the Iams Company, among others were also acquired. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place.

    1. History -The journey so far

    2. P & G today

    3. Current Priorities

    P&G measures consumer satisfaction at two levels, which it calls the two moments of truth.

    When they choose

    and when they use


    www.themegallery.com

    To Win the First Moment of Truth


    

    Focus on

    Sales & distribution strategies

    www.themegallery.com

    Challenges effecting the S&D network


    Unloyal Retailers

    Customer demands Market changes

    Slow supply networks


    www.themegallery.com

    The companys strategy should focus on all aspects of its business operation

    driving out non-value-added costs, optimizing the supply chain

    understanding consumers

    www.themegallery.com

    Suggested strategies

    Develop non-store home delivery retail business

    TOUCHING LIVES, IMPROVING LIFE

    Evaluation/selection of channel members Strengthen Ecommerce marketing practices

    www.themegallery.com

    LOGO

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