You are on page 1of 32

Learning Unit 4

Recruitment

1–1
© 2013
2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Chapter Objectives
After studying this chapter, you should be able to

LEARNING OUTCOME 1 Describe how a firm’s strategy affects its recruiting efforts.

LEARNING OUTCOME 2 Outline the methods by which firms recruit internally.

LEARNING OUTCOME 3 Outline the methods by which firms recruit externally.

LEARNING OUTCOME 4 Explain the techniques organizations can use to improve


their recruiting efforts.

LEARNING OUTCOME 5 Explain how career management programs integrate the


needs of
individual employees and their organizations.

LEARNING OUTCOME 6 Explain why diverse recruitment and career development


activities are important to companies.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
2 of 35
36
Strategic Aspects of Recruiting

• Decisions about talent — regardless of whether they


pertain to recruiting, transferring, promoting, developing,
or deploying people—need to be considered within the
context of a business’s strategies and priorities.
• The broad factors that can affect a firm’s
recruiting strategy include a firm’s
 Recruiting abilities,
 whether to recruit externally versus internally,
 the labor market for the types of positions it is
recruiting for, including global labor markets, and
 the strength of a firm’s employment “brand.”

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
3 of 35
36
Who Should Do the Recruiting?

• HR recruiters or generalist (large firms)


• Managers and/or Supervisors (smaller firms)
• Work Teams, or
• Recruiting Process Outsourcing (RPO)
 The practice of outsourcing an organization’s
recruiting function to an outside firm.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
4 of 35
36
Global Labor Markets

• Why Recruit Globally?


 To develop better products via a global workforce
 To attract the best talent wherever it may be
• International Recruiting Issues
 Local, national, and international laws
 Different labor costs
 Different pre-employment and compensation practices
 Cultural differences
 Security
 Visas and work permits

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
5 of 35
36
Should a Firm Recruit Internally or Externally?

• Most managers try to follow a policy of filling job


vacancies above the entry-level position through
promotions and transfers. By filling vacancies in this
way, an organization can capitalize on the investment
it has made in recruiting, selecting, training, and
developing its current employees, who might look for
jobs elsewhere if they lack promotion opportunities.

• There are Advantages and Disadvantages to both.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
6 of 35
36
Labor Markets

• Labor Market
 Area from which applicants are to be recruited.
– Tight market: high employment, few available workers
– Loose market: low employment, many available workers

• Factors determining the relevant labor market:


 Skills and knowledge required for a job
 Level of compensation offered for a job
 Reluctance of job seekers to relocate
 Ease of commuting to workplace
 Location of job (urban or nonurban)

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
7 of 35
36
Recruiting Internally

• Internal Job Postings


• Identifying Talent through Performance Appraisals
• Skills Inventories and Replacement Charts

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
8 of 35
36
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
9 of 35
36
Warning Signs of a Weak Talent “Bench”

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
10 of 35
36
Recruiting Externally

1. Advertisements
2. Walk-Ins and Unsolicited Applications and Résumés
3. The Internet, Social Networking, and Mobile Recruiting
4. Job Fairs
5. Employee Referrals
6. Re-recruiting
7. Executive Search Firms
8. Educational Institutions
9. Professional Associations
10. Labor Unions
11. Public Employment Agencies
12. Private Employment and Temporary Agencies
13. Employee Leasing
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
11 of 35
36
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
12 of 35
36
Improving the Effectiveness of Recruiting

• Using Realistic Job Previews


• Surveys
• Recruiting Metrics
Surveys Recruiting Metrics

Effectiveness
of
Recruitment

Realistic Job Previews

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
13 of 35
36
Recruiting Metrics

• Quality of Fill Statistics


• Quality of Hire = (PR + HP + HR) / N
 PR = Average job performance rating of new hires
 HP = % of new hires reaching acceptable productivity with
acceptable time frame
 HR = % of new hires retained after one year
 N = number of indicators

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
14 of 35
36
Recruiting Metrics (cont.)

• Example:
 PR = Average 3.5 on a 5.0 scale = 70%
 HP = Of 100 hires made one year ago, 75 are
meeting acceptable productivity levels = 75%
 HR 5 20% turnover = 80% HR
 N=3
 Quality of Hire = (70 + 75 + 80) / 3 = 75

The result is a quality level of 75 percent for new


employees hired during the year.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
15 of 35
36
Recruiting Metrics (cont.)

• Time to Fill
 refers to the number of days from when a job
opening is approved to the date the person
ultimately chosen for the job is selected

• Yield Ratios
 The percentage of applicants from a
recruitment source that make it to the next
stage selection process

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
16 of 35
36
Time-to-Fill Calculations

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
17 of 35
36
Costs of Recruitment

• Cost of Recruitment (per employee hired)

SC AC  AF  RB  NC

H H
SC = source cost
AC = advertising costs, total monthly expenditure (example: $32,000)
AF = agency fees, total for the month (example: $21,000)
RB = referral bonuses, total paid (example: $2,600)
NC = no-cost hires, walk-ins, nonprofit agencies, etc. (example: $0)
H = total hires (example: 119)

Cost to hire one employee = $467.23

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
18 of 35
36
Career Management: Developing
Talent over Time

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
19 of 35
36
Blending the Goals of Individual Employees
with the Goals of the Organization

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
20 of 35
36
Identify Job Progressions and Career Paths

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
21 of 35
36
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
22 of 35
36
Recognize Different Career Paths

• Promotion
 A change of assignment to a job at a higher level in
the organization
• Transfer
 Placement of an individual in another job for which the
duties, responsibilities, status, and remuneration are
approximately equal to those of the previous job

• Consider Dual Career Paths for Employees


• Consider the Boundaryless Career
• Help Employees Progress beyond Career Plateaus

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
23 of 35
36
Human Capital Profiles
for Two Different Careers

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
24 of 35
36
Successful Career-Management Practices

• Placing clear expectations on employees.


• Giving employees the opportunity for transfer.
• Providing a clear and thorough succession plan
• Encouraging performance through rewards
and recognition.
• Giving employees the time and resources they need
to consider short- and long-term career goals.
• Encouraging employees to continually assess their
skills and career direction.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
25 of 35
36
Successful Career-Management Practices (cont.)

• Lack of time, budgets, and resources for


employees to plan their careers and to
undertake training and development.
• Rigid job specifications, lack of leadership
support for career management, and a
short-term focus.
• Lack of career opportunities and pathways
within the organization for employees.

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
26 of 35
36
Career Plateau Questions

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
27 of 35
36
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
28 of 35
36
Mentoring Functions

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
29 of 35
36
Developing a Diverse Talent Pool

• Recruiting and Developing Women


• Eliminating Women’s Barriers to Advancement
 Advancing Women to Management
 Accommodating Families

• Recruiting and Developing Minorities


• Providing Minority Internships
• Advancing Minorities to Management
• Recruiting the Disabled
• Employing the Older Workforce
• Employing Dual Career Couples
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
30 of 35
36
Key Terms

applicant tracking system mentors


branding nepotism
assessment center 9-box grid
career counseling outplacement services
career networking passive job seekers
career paths promotion
career plateau recruiting process outsourcing
dual career partnerships (RPO)
employee leasing realistic job preview (RJP)
employee profile relocation services
fast-track program rerecruiting
global sourcing sabbatical
internal labor market transfer
job progressions yield ratio
©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
31 of 35
36
Chapter 5 - Learning Outcomes

Learning Outcome Statements Related Outcomes from Body of the Text

1 Describe how a firm’s strategy affects its recruiting efforts. This section describes some of the major factors that can affect a firm’s
recruiting. What other factors might play a role? Hint: Refer to Chapter 1.

2 Outline the methods by which firms recruit internally. Sometimes firms do not post internal openings for which anyone may apply.
Instead, they select someone to promote. Why might a firm do this and what
drawbacks could result?

3 Outline the methods by which firms recruit externally. If you were a small business owner, how would you go about attracting
top external candidates to your firm?

4 Explain the techniques organizations can use to improve


their recruiting efforts.
If you’re employed, ask your boss what methods he or she has most
successfully used to recruit employees. Compare your findings with your
classmates. Does the recruiting source seem to depend upon the type of
job?

5 Explain how career management programs integrate the


needs of individual employees and their organizations.
Why should both employees and their employers be concerned about
career management programs?

6 Explain why diverse recruitment and career development


activities are important to companies.
How are the career challenges of minorities both similar to and different
from those of women in your opinion?

©
© 2012
2013Cengage
CengageLearning. All Rights
Learning. Reserved.
All Rights May not
Reserved. Maybe copied,
not be scanned, or duplicated,
copied, scanned, in whole or ininpart,
or duplicated, wholeexcept
or inforpart,
use except
as permitted
for use as
in a licensein
permitted distributed
a licensewith a certain product
distributed or service
with a certain or otherwise
product on a password-protected
or service or otherwise on a website for classroom use.
password-protected website for classroom use.
32 of 35
36

You might also like