LANZ WIRING

YOUR HAPPINESS IS OUR CARE

START-UP-ENTERPRISE
MARKET SURVEY

1. MUHAMMAD LUQMAN BIN SHAMSUL F54-219-0011

MUHAMMAD NABIL BIN MOHAMED
2. HISSAM F54-219-0012

ASYRAAF HAMIZAN BIN

3. F54-219-0002
HISHAMUDDIN
4. ZULAIKHA BINTI ZAIMIL FAISAL F54-219-0018
INTRODUCTION

What Is a Business?
A business is defined as an organization or enterprising entity engaged in
commercial, industrial, or professional activities. Businesses can be for-
profit entities or they can be non-profit organizations that operate to fulfill
a charitable mission or further a social cause. The term "business" also
refers to the organized efforts and activities of individuals to produce and
sell goods and services for profit. Businesses range in scale from a sole
proprietorship to an international corporation. Then LANZ Wiring is a sole
proprietorship business where it is built based on our skills as an engineer
to perform services in home wiring and service. Not only that, but LANZ
Wiring also provides services such as the purchase of electronic equipment
and maintenance of electronic equipment. This makes it easier for
customers to transact with us either face to face or online.
 CONTENTS

1 FINDINGS

3 RECOMMENDATION

2 SUMMARY
1
FINDINGS
 FINDINGS

- 3 categories question in our market

survey:-
• Basic
• Product or Service
• Structure
BASIC

Majority of this question is

male is 54% and female is 46%.

In this question, 80% on ‘18 – 25

years old, 14% is ‘31 years old and
above’ and only 6% response age
‘26 – 30 years old.
Next, many responder in
majority 82% is single and only
18% is married.

This is a question that we asked

the responder state their live in.
 The total of response live in
personal house is 68% while for
the rented house is 32%.

54% that show some responder

live in the city and other 46%
live in countryside.
64% responses as a student,
22% as an employee, 8%
occupation as jobless and only
6% response as a housewife.

Asking about the total income

that the responder have and
can afford the services.
 PRODUCT/SERVICE

Some of responder live in their

place that some have an electrical
appliance store nearby and some
have not nearby with the store.

In this pie chart, shows that some

of responder do their house wiring
in this year and never done it.
In majority, most of the
responders use refrigerator
more than other electrical
appliances.

40% of responders done their

service electrical equipment in
a ‘long time ago’ and only 14%
of them did the service last
month.
 From this pie chart, most of responders
have live in terrace house in 36% and
34% of them live in village house. While
the rest of them live in apartment and
double storage house.

54% of the responders agree

that RM1500 are affordable to
do a full wiring house.
Most of responses that electrical
appliances often damaged are
lamp and some of less damage are
ceiling fan.

56% of responders chose a ‘free

service that purchased for a year’
and other 44% chose 2nd times
service with 30 percent discount.
In this survey, the responders
would prefer to send their
electrical appliances at the store for
repair.

From this pie chart, most of the

responder would like to buy from
store more than buying on online.
STRUCTURE

From here, responders prefer that

our store have a delivery service
more than third party service
company.

We get responses that many

responder asked for service 24
hours and make our sell affordable
to buy and yet high quality.
2
SUMMARY
 SUMMARY

We made an online survey about wiring and electrical appliances because we want
to know the responses of community about service and type of promotion they want.
From the responses we can improve our service.

Based on the feedback that we obtained through the online survey, we found 9 from
50 respondent were never did house wiring which means a handful of people still do
not know that their house wiring needs to be check every 1 until 10 years depends
on occupants. Through the responses, we also find 10 per 50 people were did
serviced their electrical appliances in the year as it should be. Next, based on
responses about respondents income that can related to demand. The respondents
income recorded 21 persons income were below RM2000, 5 persons were above
RM2000 and the rest of respondents were do not have income. So , most
respondents think that RM1500 still affordable for full wiring service at their houses.
 SUMMARY

About the promotion that most respondents prefer to is free

service for equipment purchased from our service for a year than
second times service with 30% discount. Next, respondent also
prefer to buy from store for our business and for the services
they want store delivery services.

Lastly, the suggestions form the feedback were do the service for
24 hours so that they can contact us no matter time they need
our services. For the electrical appliances, respondent want the
price is affordable to buy and yet high quality.
3
RECOMMENDATION
 RECOMMENDATION

RECOMANDATION

TAKE
MAKE
SKILLED
PROMOTIO
INSPECTION MAKE A WORKERS MAKE A
N VIA ALL
THANK YOU