FINDINGS 

&
 SUGGESTIONS
 FINDINGS
1. Among the 50 sample respondents, majority of the respondents
were male and most of them were married and belongs to the age
group between 30-50. 
2. Out of the total respondents majority belongs to income level
above 45000. 
3. In most of the cases whole family is involved in decision making
of online shopping 
4. Majority of the respondents do purchase from online in every
once a month and spent 2-4 hours on internet daily.
5. The main factor influencing majority of the respondents -convenience and
timesaving 
whereas the main factor affecting online shopping - price. 
6. We can also see that service quality, speed of delivery and price level of the
product is very important to the e-buyers and majority of the respondents are
satisfied with these factors.
 7. The study shows that majority of the respondents are satisfied with the
overall experience of online shopping and they would buy the product again if
they are satisfied with it.
8. This study reveals that the main reason customer choose online shopping is
because of discount in price and due to specific offers. 
9. In this study majority of the respondents say that they were highly
influenced by COVID-19.
10.We can also see that majority of the respondents prefer online
shopping rather than offline shopping and they do meet the
quality expected in the product and services 
11.Most of the respondents sometimes find difficulties on online
shopping and they prefer cash on delivery. 
12.This study depicts that the customers are satisfied with the
customer service provided by them and they would replace/refund
if any of the product is damaged as soon as possible.
 Suggestions 
 In the new era of technological up gradation more initiative should be
given to online shopping. 
 People generally consider price while purchasing products. so, the
company should emphasize on competitive prices 
 Proper advertisements should be presented in such a way that influence
the customers to start using online shopping.
  The websites of online shopping should be more user-friendly
  Online sellers can be more concerned about delivery charges and delivery
times and products return policies .They can make it easier, quicker and
reliable, so that consumers can enjoy the online shopping experience.