Summer Internship Programme

May-June, 2020

FPO Management, Sales and Digital

Marketing of Organo India

Presented By: Project Guide:

Bapathi Venkata Vinith Reddy Ajeet Kumar
PGDMABPM20-05 Founder of Organo India
Contents

1) Introduction
2) Company Profile
3) Objectives
4) Research and Methadology
5) Sampling Method and Size
6) Data Analysis
7) Findings and Suggestions
8) Conclusion
Introduction

Agriculture plays an important role in the Indian economy. It is the backbone of the economic system   and we all know
that 70% of the Indian population rely directly  on agriculture as the means of livelihood. It is the major source of
national income and GDP for most  of the developing countries. The sector has remained backbone of the Indian
economy and presently  accounts for ~15% of the country's GDP.
Due to the land degradation uncertainty facing in recent times reliable transformation is seen in  agriculture sector
from inorganic to organic. However Europe is the pioneer of organic farming. India  is having 1.5 million hectares of
which 2.59% of land under cultivation.
At present India stands 9th in  organic farming outlook according to International Federation of Organics Moments
(IFOAM) where  Australia is on top with 22.7 million hectares of land under cultivation. So that there is lot of scope for  
organic products in coming years. But when we approached to the farmers and buyers in Andhra  Pradesh and
Tamilnadu they discussed many things that what the farmers and their community were  expecting from the products
and services from Organo India.  
 Company Profile

 Organo India is on the mission to digitally transform India’s Agri ecosystem while ensuring  transparent & fair
returns to farmers & amp; hassle-free bulk buying of Agri produce for bulk buyers  Across India. 
Vision 
 Transform Agri to Highest-paying profession for all Agri stakeholders, especially farmers
Mission 
 Provide Best class technology, Farmgate value addition, Create a Robust end to end supply chain.
USP: Standardization at farm gate & amp; hassle-free procurement 
 That’s where Organo India comes to provide first of its kind formal channels to ensure fair & amp;  transparent
returns and, on the other hand, hassle-free procurement while ensuring quality & amp;  payment guarantee to
buyers sitting far. 
 Farm to market farmers across India creates bids after harvest on our platform, with MSP. 
Research Methadology

Research design: This Design is based on descriptive Research Design.  

Sampling Design:  
 Sampling Method: Non-Probability Sampling. 
 Sampling Type: Convenience.  
 Sampling Size: 180 (150 Farmers) (30 Buyers)  
 Sampling Area: All Over India 

 Data Collection Method:- 

 Primary Data: - Primary data was collected from the FPO’s and some buyers of Organo India.   
 Secondary Data: - Secondary data is collected from the references of company and internet.  Instruments used for data collection:
Questionnaires are used as data collection tools
Objectives

 To identify the FPO’s in Andhra Pradesh and Tamilnadu.

 
 To study the performance of Organo India among buyers and farmers.
 
 To study the farmers and buyers preferences for Organo India based on payment policy .

 To study the buyers and farmers awareness about Organo India company.

 To increase followers on every social media platform and boosting brand engagement of the  Organo India. 
Data Analysis:

FPO Management:

 As a Intern of Organo India, we need to find the FPO’s along Andhra Pradesh and
Telangana.
 So we collected data from various resources and from the company side also.
 So, finally we got a list of 65 FPO’s from Andhra Pradesh and 10 FPO’s from
Tamilnadu where we need to collect the data of the various functions of Organisation
 As a intern we need to convey them for joining into the organization
 As majority of the organisations also are not functional due to the lack of support from
the government.
4.2A) Review Given By The Farmers About The Performance of Organo India:
Performance  No. of Farmers  Percentage
Excellent  75  50%
Good  45  30%
Fair  25  16.66%
Poor  5  3.33%
Total  150  100%
 
Interpretation: It is observed for the above table
and pie chart that out of 150 farmers, 75 farmers
i.e. (50%) gave ‘Excellent’ review about the
performance of Organo India, 45 farmers i.e. (30%)
gave ‘Good’ review, 30 farmers i.e. (16.66%) gave
‘Fair’ review and 5 farmers i.e.
(3.33%) gave ‘Poor’ review about the performance
of the Organo India.
4.2 B) Review Given By The Buyers About The Performance of Organo India: 

Performance  No. of Buyers  Percentage

Excellent  14  46.66%
Good  9  30%
Fair  5  16.66%
Poor  2  6.66%
Total  30  100%
Interpretation: It is observed for the above
table and pie chart that out of 30 buyers, 14
buyers  i.e. (46.66%) gave ‘Excellent’ review
about the performance of Organo India, 9
Buyers i.e.  (30%) gave ‘Good’ review, 5
buyers i.e. (16.66%) gave ‘Fair’ review and 2
buyers i.e. (6.66%)  gave ‘Poor’ review about
the performance of the Organo India.
4.3 Farmers preferences for Organo India based on payment policy: 

S.   Preference for Organo India based No.   Percent Interpretation: From the above table
No on payment  policy of age
. Farmers and pie chart it is observed that out of
150 farmers, 110  i.e. 73.33% are
1  Credit system  110  73.33
% preferring based on credit system and
2  Cash on carry  40  26.66 the least 40 i.e. 26.66% are preferring 
% based on cash on carry system 
Total  150  100%
4.4A) Farmers awareness about company. 
Awareness  No. of farmers  Percentage
Yes  40  26.66%
No  110  73.33%
Total  150  100%
Interpretation: From the above table and
pie chart it is observed that out of 150
farmers, 110 i.e.  73.33% are unaware
about company and the least 40 i.e.
26.66% are aware about company.
B) Buyers awareness about Organo India company. 
Awareness  No. of buyers  Percentage
Yes  10  33.33%
No  20  66.66%
Total  30  100%
Interpretation: From the above table
and pie chart it is observed that out of
30 , 20 buyers i.e.  66.66% are
unaware about company and the least
10 i.e. 33.33% are aware about
company.
 Social Media Planning

 Social Media Planning and day to day management using platforms like fb, instagram and linkedin.
 The main objective is to increase followers on every platform and increasing brand engagement
 We will perform a social media audit of the company and identify the areas of improvement by checking all the
platforms and creating new profiles if required
 By collecting the same info as of our audit we will able to understand how your social  media stacks up with your
rivals. 

 Goals 
1) To increase followers by 30% on every social platform. 
2) 30 - 40 posts in a month (including 3-4 videos) 
3) Respond to comments within 30 minutes
Findings

 After payment, delivery of products is taking one week to 15 days to reach buyers  which is also a
main disadvantage of the company, as they want quick delivery of  the materials 
 Most of the buyers are willing to purchase Organo India products based on credit  system as most
of the companies are providing them on credit system. 
 Most of the farmers are preffering Organo India company only after some field  demonstrations
but due to lack of employees they are not ready to do so. 
 Free transportation is a major disadvantage as many of the buyers want free  transportation. 
 Organo India is also doing B2C by selling organo India products through online via  flipkart and
amazon. 
 Corona pandemic created a huge loss to the company as the many shops were  closed due to
lockdown . 
Conclusion

 It helped me to learn how to handle situations and how to respond to the

situations.  
 Project helped me to learn many things about rural marketing, distribution
channel, and sales process, promotional activities carried by different
companies, problems in rural marketing, different schemes given by
companies to buyers, distributors, retailers and farmers, etc.
 It was the great learning about market analysis, brand awareness and
promotion strategies followed by the company. 
 It helped me a lot both for professionally and personally. 
Thank You..