Application of research/ research

in various fields
Social research

 Scientific investigation conducted in social sciences and behavioural sciences

 Understanding, studying and analysing of social life in order to modify, correct or
verify the existing knowledge as a system
 Aids in construction of a theory or in the practice of an art
 Connection between various human activities and natural laws
 Understanding human behaviour and social interactions
 Prediction of social events
 Verifying existing theories
 • Understanding human • Understand cause
behaviour and effect
• Acquisition of new relationship
knowledge • Curiosity and
• increased knowledge of necessity
social variables • Discover new
concepts, theories
and techniques

Objectives Motivating
factors

• Greater control over social

phenomenon
• Necessary information in
social planning Assumptions • Unbiased study
• Dispelling superstitions and Utility • Based on natural laws
ignorance • Representative
• Predict social facts • Cause and effect
• Unfold and identify the cause • Changeable
of social evils • homogeneous
EDUCATIONAL RESEARCH

 Development of a science of behaviour in educational situations

 Provision of knowledge through effective methods
 Improvement of educational practices
 Better education means
 development and formulation of infrastructural aims,
 better motivation of students,
 better teaching methods
 better evaluation, supervision and administration
 • Effective methods • Problem solving • Curriculum

NATURE
PURPOSE

PROBLEMS
of instruction, • Systematic and • Text books and
techniques of accurate syllabi
evaluation, • Involves • School
learning materials hypothesis organisation
etc • Logical and • Skills
• Systematic objective • Methods of
research saves • Interdisciplinary teaching
money, time and
• Statistical and • Socio-economic
energy
empirical testing conditions
MANAGERIAL/
BUSINESS/COMMERCIAL RESEARCH
 Decision making
 Project
 Policy
 Controlling
 Economic and business environmental
 Market
 Product development
 Innovation
 Customer satisfaction
 Profit and promotional
 Corporate image
SCIENTIFIC RESEARCH

 Research that makes use of scientific method

 Based on articles of faith
 Reliance on empirical evidence
 Use of relevant concepts
 Commitment to objectivity
 Ethical neutrality
 Generalization
 Verifiability
 Logical reasoning process