Proactive Marketing

• Proactive marketing is researching

and then analyzing the information.
The results are gathered and used to
create an effective marketing plan
that anticipates change and makes
changes before the change occurs.
 Proactive Marketing
Proactive marketing is a form of marketing that allows for marketers to be alert, real-time,
data-driven, and adaptable to the ever-changing space of what their customers could be
seeking. It encompasses all forms of marketing, but shows marketers the direction to head in
to secure the most benefit before performing the actual campaign.
Proactive marketing shows a marketer what’s happening in their landscape with all of their
competitors now and what path marketer should take to reach their audience effectively
before generating failed campaigns.
Often marketing has taken a more reactive stance. Marketers will perform campaigns and
then look at the data and metrics analyzing how they did to then improve their campaigns.
Coupling with the time it takes for a marketer to perform the campaign and then analyze
what happened, the amount failed work can add up to be extremely inefficient for
marketing.
Looking at your marketing in a reactive sense is no longer the most valuable way to progress
your campaigns forward. Since marketing has become more real-time, data-driven, and
metrics focused, there are tools and platforms that will allow you to aim and then shoot for
success.
With proactive marketing, you can see what will attribute to more success in your
campaigns, instead of reacting to data showing that your campaign failed. Being proactive
allows for you to benchmark in real-time, analyze data on the fly, and optimize your
campaigns to all ensure overall value for your brand. You’ll be able to see what will work,
head in that direction, and optimizing your marketing faster than your competition.
Some Of The Strategies That Are Used In Proactive Marketing:

• Analyze the sale process from the first contact with a potential customer through to the
finalization of the sale. Know how long each steps takes, research ways to improve each
step, find the strategies that are resulting in sales, and anything else that can be helpful.
• Create a strong and accurate value message. This message should encourage and
promote action. Split testing may need to be done to see which one is working the best.
• Know the specifics of the consumers of your product or service. Once you know about
their lifestyle, the age group, locality, and more about the consumers and detailed
marketing plan can be developed.
• Funds are distributed to the most effective proactive strategies and though the cost for
marketing may be higher at the beginning, later the costs are less and the income in
greater than with reactive marketing where a lot of money is spent catching up when it
is often too late.
• Research to determine the details of an available market. It is not enough that a
segment can afford or uses your product or service, know the details of when, how, and
frequency. When this information is gathered, an educated decision can be made if the
market can sustain a business and provide an opportunity for growth.
 Reactive marketing
• Reactive marketing is when a marketing plan
changes after something outside of the
business happens, like a competitor making a
successful change in services or a product
and then trying to make a similar change.
• Passive marketing is when nothing is done to
market the website.
 Reactive Marketing
Reactive marketing is marketing or advertising that places your product or service in
the places where people are already actively looking.
As you can imagine, there is less of a gamble of your marketing or advertising efforts
converting into a sale if they see your product or service where they are already
looking. For instance, let’s say you sell hot sauce, and you feel you have the best
in the world.
You could try to get your product placed in gas stations because you feel people
would come in to pay for gas, see your product, and buy it. Because after all, it’s
amazing. Wouldn’t it be smarter to get your product in the grocery store, where
people are already coming to shop for food? Where do you think your best
conversions could be? Where people need to be disrupted from paying for gas to
purchase a food item or where people are going to buy food?
This may seem like a simple concept, but I cannot tell you how much this strategy is
overlooked. It is overlooked for several reasons, which may include hype over a
new advertising platform, following what the competition is doing, wanting to see
your name for personal satisfaction reasons, not knowing your clients or
customers well enough, or the fact that reactive marketing may take more work.
 Reactive Marketing
• A reactive marketing strategy involves responding to consumers, price changes,
press, current events, or other influencing factors. Rather than focusing on coming
up with original ideas and guessing what the customers will want in the future,
reactive digital marketing addresses changes that are happening right now – and
how the brand should respond accordingly.
• Pros of Reactive and Proactive Strategies. Source: Suite532The diagram above
should give you a clear idea of where experts draw the line between the different
types of marketing.
• The great thing about reactive marketing? It just makes sense. If a brand really
wants to tap into what matters to consumers, they can’t just aspire to negate
problems before they happen. They need to respond to both the good and bad in
real-time to meet consumers where they stand.
• Whether your marketing team is responding to a trending hashtag or something
big that just happened in international news, the key is to act immediately. The
sooner you can react, the more relevant and poignant your marketing message will
feel.
• To give you a clearer idea of just how powerful well-timed reactive marketing
efforts can be, let’s go through some of the best reactive marketing advertisement
examples from the past decade. These are the ads that made waves and nailed
reactive marketing in a brilliant, revolutionary manner.
Comparison bewtween
 Environmental Impact
on Marketing Activities
A. Positive Impact
• Provides Opportunities
• Reduce Uncertainty
• Helps to Identify Consumer needs
• Helps in Goal Achievement
• Helps in Identify the Strength and
weakness
 Environmental Impact
on Marketing Activities
B. Negative Impact
• Gives Threats
• Uncertainty raised
• Difficulties in Goal achievements
• Legal and Technological Difficulties
• Shortage of Raw Materials
• Overlook of Small Problems
Marketing Environment in Nepal