ANSWER 1

INTRODUCTION
A marketing research proposal can be defined as a plan that offers ideas for conducting
research. In either words a marketing research proposal details the who the what the
where the when and the how of the research and the information and associated with it.
Concept and Application
The purpose of finding out how to do market research for a restaurant is that it allows you to
assess whether there is sufficient demand within your chosen location to open up a new
restaurant.
In carrying out this research, it’s important that you:
Make sure that the market is not already saturated. Is there a real lack of decent eateries in the
city or area in which we want to set up your business? Is the local market big enough to
support the arrival of a new restaurant?
Identify the types of customers that aren’t yet adequately catered for, such as families or
business clientele. This will allow us to come up with a menu and concept that suits the right
demographic - paving the way for success.
Gather all the information needed to help you evaluate the revenue potential of your business.
Questions to ask yourself before conducting market research
It’s a harsh reality, but half of all businesses don’t make it past the five-year mark.
That’s why doing a thorough job when carrying out market research is vital. we need to ask
ourself the right questions before launching your business, to reduce any obvious risks that
could lead to its demise.
First of all, you should pin down exactly what clientele your restaurant is targeting. If you’ve
already made up your mind as to its concept and what location it will be in, make sure to
check that they’re consistent with one another. Your chances of success will be slim if, for
example, you launch a family restaurant in the financial district of a city.
Checking out the local market
The next crucial step in our guide on how to do market research for a restaurant is casting our
eyes over the local market.
How have restaurant sales evolved in recent years?
What types of cuisine (traditional, fast food, bistro, vegetarian, Japanese, etc.) are finding the
most success and/or developing the fastest?
Has there been a higher figure of restaurant openings than closings in the last year?
Are restaurant managers facing any particular challenges right now (such as regulatory
constraints or difficulties in recruiting skilled staff) - if so, what are they?
Are franchised restaurants more successful than independently owned eateries?
These answers will, of course, vary depending on the location and concept of the restaurant.
On top of these integral questions about market trends, you’ll also need to seek out
information about regulations - which are particularly restrictive in the restaurant business.
Analysing the demand for restaurants in our area
Next up in our guide on how to do market research for a restaurant is understanding that
reliable market research must be based on both macro and microdata. While macro data
focuses on the bigger picture, such as, for example, the number of customers that bought
grilled cheese sandwiches in one lunch sitting, microdata is person-specific.
This means evaluating the size of the local market by assessing just how many people live in
the area, what their profile is (e.g. age, occupation, gender, level of disposable income), and
exactly how many of them fall within your target market.
Analysing our direct and indirect competitors
In this part of discovering how to do market research for a restaurant, we will round up how
many competitors are located near our business. We should look at their concept, the type of
products and services they’re offering, as well as the prices charged, and their target clientele.
This information will help place you in the best position to stand out from what everyone else
is offering, by serving up a different concept.
Analysing the reputation of our competition
Analysing the reputation of our competition will also prove very useful. Make sure you
check:
Whether our competitors have a good reputation
The specific reasons for their success
Or conversely, are they in trouble? If so, why? (For example, has their quality of service
failed to meet customer expectations?)
Sell our restaurant concept in four slick points
By now, we should have enough information to assess whether our business is likely to be
successful or not. If it’s the latter, is it possible to adapt our model and define a new, more
effective commercial positioning? To do so, we will need the following elements:
a clearly identified target market
a product and service offering that is unique from the competition
a marketing strategy that resonates with a strong customer need
an effective acquisition and retention strategy
CONCLUSION
All these data and information are much more needed for setup of a successful
restaurant business with the help of all above mentioned point we can easily work on a
specific path without any failure.
 ANSWER 2
INTRODUCTION
Every day unsatisfied customers cost businesses a lot of money. In fact, studies show
that 80% of customers will switch companies after one poor service experience.

The first step to overcoming this is to admit that you have room for improvement. The second
step is to measure customer satisfaction to find out where you currently stand.
Measuring customer satisfaction doesn't have to be complicated or expensive. In fact, it's
fairly simple to incorporate customer satisfaction measurement into your current customer
success strategy.
CONCEPT AND APPLICATION
SCALE TO MEASURE CUSTOMER SATISFACTION
Define your goals.
In business, one must weigh the value of information — the customer satisfaction data —
against the cost of collecting it — the survey process. To be honest, if we won't change
anything after collecting our customer satisfaction data, we better off not collecting it at all.
It's going to take time and effort, so we need to put it to use.
Depending on our business or organizational capabilities, there's a lot we can do with this
information. It's important to have a goal in mind so we can get the most out of our customer
data. Every business faces disappointed or upset customers, but not every company has a
solution.
Outline your plan.
Once our goals are defined, we need an actionable plan to achieve them. Before collecting
customer data, our team should outline the actions we will take after feedback is gathered and
analysis. Some examples you can execute are:
Firstly it gives us the possibility of segmenting customers based on attitudinal metrics like
satisfaction. We can offer our promoters special perks or encourage them to spread the word
about our business; they're the most probable people to act as our "external sales force" — in
other words, our willing and excited customer advocate.
Choose a type of customer satisfaction survey.
Once we sat down and discussed our plans with key stakeholders, we need to design our
survey. The first step we should take is determining the type of metrics you'll use to measure
customer satisfaction.
We can choose among a few different options for customer satisfaction surveys. There's no
unanimous agreement on which one is best. A few popular methods are:
Customer Satisfaction Score (CSAT)
Customer Satisfaction Rating, measures on average, how satisfied or unsatisfied customers
are with your product, services, or customer success program. Usually asked on a scale of 1-
3, 1-5, or 1-7, our customer satisfaction score can be calculated by adding up the sum of all
scores and dividing the sum by the number of respondents.
Customer Satisfaction Score (CSAT) is the most commonly used measurement for customer
satisfaction. We ask our customers to rate their satisfaction on a linear scale. our survey scale
can be 1 – 3, 1 – 5, 1 – 7, or 1 – 10, and there's no universal agreement on which scale is best
to use
Customer effort Score (CES)
Customer Effort Score (CES) is very similar, but instead of asking how satisfied the customer
was, you ask them to gauge the ease of their experience.
We are still measuring satisfaction, but this way we are gauging user effort — the assumption
being that the easier a task is, the better the experience will be. As it turns out, making an
experience a low-effort one is one of the greatest way to reduce frustration and disloyalty.
Customize our survey's layout and questions.
The above three styles are commonly used, but those aren't our only options for customer
satisfaction surveys. Depending on our goals, we can also send longer email surveys that
include things like demographic questions. We can customize it to your desires — just
remember that shorter surveys tend to have better completion rates.
Determine our survey's trigger.
This step is all about who we are sending the survey to and when we are sending it.
If we go back to our goals outline, this shouldn't be too hard to determine, at least
strategically. People tend to forget this step, but it's crucial as it affects the quality and utility
of our data.
Tactically, we can trigger a survey pretty much anywhere, at any time, and to anyone. But,
doing it strategically, depends specifically on when and where it's triggered.
Analyse our survey data.
Once we collected our data, make sure it doesn't just sit there dormant and unused. You've
got all this customer insight, and it's just waiting to be uncovered.
CONCLUSION
According to the all above points we can clearly measure the customer satisfaction and plan
in a more efficient manner than before so there are no problem regarding this specific
segment and we can proceed with the help of all valuable input.

ANSWER 3 a
INTRODUCTION
Advertising effectiveness helps brands determine if their ads are hitting the mark with their
audience, and whether they’re getting the best returns.
This enables them to measure the strengths, weaknesses and ROI of specific campaigns, so
they can adjust accordingly.
With more consumers taking control and blocking ads they don’t want to see, brands must
take care to ensure theirs hit the mark, with the perfect mix of reach and relevance.
CONCEPT AND APPLICATION

Measuring advertising effectiveness

Ad effectiveness offers an end-to-end solution for brands looking to understand the impact of
their ads on the audiences they want to influence.

The tool helps us:

Ascertain the true reach of a campaign.

‘Reach’ refers to the number of people who actually saw a company’s advertising.

It’s easier to measure the reach of some ad types over others. For example, Tv media
planner have a strong idea of the number of people who will be watching at a certain time,
and can safely estimate how many will see it.

Digital display ad reach, however, is harder to quantify. This is where survey data comes in.
It enables you to identify people who have seen the ad, and ask them about their experience,
and most importantly, whether they remember the brand.

Find the frequency sweet spot.

We need to track the frequency of our exposure. Advertising effectiveness data helps us find
the ‘sweet-point’ of exposure. This is the perfect number of impressions before an ad has the
desired effect, and before over-exposure and fatigue kicks in.

It takes passively-derived analytics and active survey data to get a true sense of whether
something is working.

Evaluate the true impact of your campaign.

Knowing what success looks like for your ad is crucial.

So whether your ad aims to build brand affinity, brand equity, push a promotion or sell a
specific product, collecting the right data is key.

Measure ROI with confidence.

ROI and impact are heavily linked, but the two aren’t the same. The desired impact will lead
to a positive ROI.
When it comes to measuring advertising effectiveness, data must be collected separately for
both.

Conclusion
Ad effectiveness can easily track with the help of all specific concept we can find solution
without any hindrance in day to day activity. All such measuring point can resolve all the
prevailing issue which can create problem in our working.

ANSWER 3 B
INTRODUCTION
Running a business can be very fulfilling. On one end, you’re making money doing
something you love. On the other, you get to positively impact other people’s lives with your
products and services.
Sure, it feels good to make money with your business. But it feels even better to know you’re
making a difference to others by providing them with convenience and value.
Good business owners are desperate to find a way to serve others, as they should be. When
you focus on serving first, the money will come. So how do you find out what your target
audience wants so you can better market to them and serve value? Here are 3 ways to achieve
this.
Survey Them
One of the easiest ways to find out what our audience wants is to survey them. It’s best to
start by surveying the people on our email list. Ask them why they joined our list and how
our business can help them overcome an obstacle or meet a goal.
When building our email list, it’s important to be as specific as possible when it comes to
setting expectations. We want people to know what they’re getting when they join our list
and how we can help. It makes no sense to have a huge list of subscribers filled with people
who aren’t our target audience and aren’t interested in our help.
Do a Discovery Call
If you’re looking for more in-depth feedback and ideas from our target audience, we should
consider doing one-on-one discovery calls with a few people. This short call will only take a
few minutes but it will allow us to ask several questions and get valuable feedback from
people in your target audience. Think of it as our own mini focus group.
Think of it as our own focus group I did this last year and set up calls with around 15 email
subscribers. I asked them about their biggest obstacles were along with how my business
could help.
Their response allowed me to come up with more tools and resources to use in my business.
Use Social Media
It’s likely that our target audience is using social media in some capacity. It’s easy to find out
more about them and what their interests are by using these platforms.
We can use your Facebook page to get insights on followers and our audience by using
several of their analytics features. If you sign up for a Twitter ads account, you can use the
follower’s dashboard to connect to your target audience.
Don’t forget about social media groups and public conversations. We can join Facebook
groups that our target audience are in and ask them questions or simply take notes on their
own questions.
I actually host a free Facebook group for my followers and it’s a great way to find out what
my target audience wants.
Conclusion

Don’t try to reinvent the wheel when it comes to determining what your target audience
wants so you can market better to them. Simply start by narrowing down who our ideal
customer/client is and asking them.

Being straightforward will eliminate a lot of guesswork and trial and error. Plus, it will
help us improve our reach when it comes to serving others and building a business you
can be proud of.