• HOW DO IPL TEAMS MAKE MONEY

REVENUE SOURCES
Share from Central Revenues – 70% of total
- Broadcast Rights (Sony’s 700cr. vs. Star India’s 3270 cr.)
- Title Sponsorship – 27.5cr. per franchise pa
Sponsors – pitch, bats, jerseys and even boundaries - 25cr. pa
Ticket Sales – 4cr. per match (80% for the home team, 20% BCCI)
Merchandise and Player Trading
TV & Advertising – 20% of total – 12.5lakhs for a 10 sec. ad
Champion Money – 20cr for the winning team
• EXPENDITURE

Average expenditure of a team owner is

200cr. pa

Players – 80 cr. Pa
Support Staff – 30cr.
Transport and Hospitality – 60 cr.
Practice sessions – 10cr.
Advertising to improve viewership, high
sponsorship on jerseys
PICTURES TO BE ADDED

Net Profit is either less or there are losses

Why do they still bid?
Strategies-Owners can sell their own products through this – Jio, Kingfisher
Recent profitability is due to VIVO and Star India
•Rise of related Industries

The reasons:
Sports betting legalized
Mobile phone use
Popularity of Cricket especially IPL
Wide range of options (Apps rather than websites)
Pandemic
• A study conducted by Baazi King estimates the
worth of the online betting industry in India at $30
billion

• The gambling industry in India accounts for over

15% of the world's online gambling traffic

• The industry has also been estimated to grow by

41% by 2024