BID TO SUCCEED

TEAM NIKE
 The Indian Super League (ISL) is a men's professional
football league in India.
 the league is officially known as the Hero Indian Super
League
 10 teams, 95 matches & 5 months schedule

 Sony Pictures Networks India (SPN), is a subsidiary of Sony

Corporation, which owns and operates the Sony
Entertainment network of television channels.
 comprises 31 channels including 11 sports entertainment
channels
 SPN reaches out to over 700 million viewers in India and is
available in 167 countries.
Previous Trends
Indian Super League vs. Indian Premier League Average per Match Attendance, 2016
Trends…
Trends…
■ In September 2014, it was announced that Star Sports would broadcast the ISL through
eight channels in five different languages
■ The first match of the Indian Super League, drew a television audience of 75 million
people.
■ Overall, at the end of the first season, ISL drew a total of 429 million viewers across
India
■ In 2016 season, drew 216 million viewers on television.
■ ISL is doing an amazing work as it is focusing not only its revenue but also the
improvement of the facilities and the infrastructure.
■ the 4th season of ISL will last for five months-conducted during the weekends- predict a
rapid increase in the viewership
Advertisement and Revenue
 TV ads:

Advertisers Rate Quantity(sec) Total (lakhs)

Hero 5/sec 480 2400

Smaller Partners 5/10sec 480 240

Spot Ads Buyers 7/10sec 300 144

Total   1200sec 2784 Lakhs

 The rates for an ISL ad are in 10 second slots & Each ISL match has around 1200 seconds of ad inventory

 A total of 95 matches played in the entire season-overall revenue would be Rs. 264,480 lakhs a years &
Rs. 1,322,400 lakhs for 5 years
Contd…
 Ticket sales and Central Revenue Pool:
 Ticket sales of Rs. 10 crores from 50,000 audience for 5 years
 500 crores from the Central Revenue Pool for the period of 5 years.
 Estimated gross total of our revenue for 5 years will be Rs. 1373400 lakhs
 60% will be offered as the BID PRICE for the contract amounting to Rs. 824,040
lakhs.
Spending & Net Profit
 50% of the remaining 40% of the gross revenue would be spent on renovation and
improvement of facilities and infrastructures and prize distribution amounting to Rs.
412,020 lakhs
 The net profit of our company would be around Rs. 412,020 lakhs.