B2B

Marketing: 
Team Members
A Devaprasanth – 2201001
Abhay Kumar – 2201002
Abhinav Prasad – 2201004
Abhishek Kumar – 2201006
Abhishek Prajapati – 2201007
Tayde Ajay Manikrao – 2201012
Akash Jain – 2201015
Anand Ratana Maurya – 2201020
Ankit Pandey – 2201027
Aditya Sudhir Khedkar - 2202014
India’s Largest Online B2B Marketplace

 B2B marketplace is a growing market

 Diversified across categories and geographies
 2-way discovery marketplace
 Behavioral data-driven algorithmic matchmaking
 Strong network effects
 Subscription-based revenue model with negative working capital
  Retailers & Wholesalers fall under the
customer segments of the IndiaMart Business
Model

CUSTOMER  Small and medium-sized sellers could use the

platform to build their own brands
SEGMENT
AND TARGET  IndiaMart is India’s Largest online B2B Market
place with 60% market share 
• 160 million Buyers 
• 7.3 million suppliers
• 87 million Products & Services
 OFFERINGS

AADHAAR MOBILE RECHARGE E COMMERCE E COMMERCE B2B SOLUTIONS JAVA APPLICATION

ENABLED  SYSTEM SERVICES AND WEBSITE DESIGN SOLUTIONS DEVELOPMENT
SOFTWARE SERVICES
MARKETING & SALES STRATEGY

• IndiaMart pursues excellence in strengthening the businesses in the MSME sector as the
company's major objective.
• Creates insight-led campaigns for driving remarkable results and achieving new levels of
success in the digital space.
• dynamic remarketing - re-engaging buyers with personalized messages, elevate the
conversion rates for its display ads, increase lead count and thus meet a target average cost-
per-lead.
• Employees as brand ambassadors
• Tell stories that connect with the audience - For instance, #HatsOffLadies campaign went
viral because people could very well connect with it.
Nationwide Sales and Service Coverage
Special Thanks to:
    Deepak Singh 
    (Sr. Manager - IndiaMart)
     Neelesh Kumar Sigh 
      (Manager- IndiaMart)
  Ankur Singh
       (Asst. Manager- IndiaMart)