BRAND MANAGEMENT

PREPARED BY :- Abhishek Raj

Washing Machine
PRODUC T CAPACITY CUSTOME RS B2B MARKET PLACE COMPETITIO N STRATE GY MEDIA STAKEHOLD ERS EMPLOYEES ENERGY B2C EFFICIEN T

PRICE

Laundry, Hotels. B2C Urban , semi-urban PRICE PRICE

Mass , GOVERNMEN exchang T e offers CUSTOMERS B2B Trade journals SUPPLIERS

ENERGY STAR Automate d SERVICE DURABILIT Y

UNIQUE POSITION ON CUSTOMER SIDE

Value

Emotional Pull

Innovative Products

EXISTING COMPETITORS

LG SAMSUNG WHIRLPOOL

TARGET GROUPS
High-Income More Features and Better Life Style, Innovative Products, Brand Value to Their Products, Brand Low priced product ,Unique experience

Mid-Income

Lower-mid Income

Concentrate more Women

TARGET GROUPS

B 2 B Business meting and then decide the price if they are buying in huge quantity

CHALLENGES TO SELL

To Many big players in market Making People understand about power efficiency High budget Products

POSITION

Power efficient

MESSAGING
High-Income Wash your clothes in 10minutes and keep their quality as it is Best product in affordable price Wash your clothes in 10minutes and keep their quality as it is

Mid-Income Lower-mid Income

Direct

IMC TOOLS

ADVERTISING SALES PROMOTION

ATL

ONLINE STRATEGY

Collaboration with e-commerce site.

MEDIA RECOMMENDATION

B2B CUSTOMER

Business Meetings

Presentations

B2C
Newspapers Television By using brand ambassadors

THANK YOU