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Sudipta Jabin Chowdhury – 092011132

Quazi Azmul Huda – 092011005
Tanjina Anjum – 092011008
Manisha Alam - 092011059
Amin Mohammad group
Amin Mohammad group is a market leader in the real estate
building and development sector. It was started its journey in
1990. Every individual has a dream home in mind.We at Amin
Mohammad Group are in the business of turning your dreams
into reality. Over the past quarter century Amin Mohammad
Group Luxury apartment and commercial buildings though
developing lands in Dhaka city mostly located in Dhanmondi,
Gulshan, Banani, Uttara, Mirpur, Motijhil, Ashulia, Chittagong ,
Cox’sBazar, & Sylhet.
Amin Mohammad Group has embarked upon admission to make
the maximum use of minimum land being sensitive to both
environmental concerns and social continuity. Planned
development by Amin Mohammad Group of the sites around the
city has added value to those areas, released pressure on inner
cities and persecuted the city dwellers with breathing space.
 Objectives

The objective of the study is to find out the consumer attitudes

towards Amin Mohammad group.
Specially the objectives of study were follows:
To identify the consumer’s choices
To understand the problems of the customers during the plot
booking
To analyzed marketing strategies for customer satisfactions of
Amin Mohammad group at corporate branch
To understand the problems of customers to maintain the
payment schedule.
To know how the company ensures the committed services to
the customers.
 Competitive advantage, value creation and profitability:

 Brand Value

 Customer loyalty:
There is a risk free fact in AMG which creates a good number of loyal
customers.
AMG offers to create customers own budget and according to the budget the
company stands a plane for the customers. An average level to highly paid
customers both can get something according to their expectations.

 Price value:
AMG offers the full refund options to their customers which also in the amount
of the present value of the product, that create the value of the product in the
eyes of customer of less risk or sometime risk free, gives more pricing option.
 Competitive Advantage of Amin Mohommad Group:

 Superior Quality:
One of the superior qualities AMG has is their brand name; they have made
their brand name such strong among the real estate industry. They also have
diversities their products for every level of customers. There is also a trust fact
which has created a loyal group of customers who would most of the time want
to deal with AMG than others.

 Superior Efficiency:
Training and development - putting together a staff training program and
identifying suitable courses for staffs. Motivational Packages- Researching the
levels of satisfaction of the staffed settled different motivational package,
incentives, with the concern of the top management of the group. Researching
salaries and ensuring they are in good position to lead their families according
to our economic standards. Following up the performances to achieve the level
of standards of assigned jobs to the staffs, and helping them with mental
support and equipments where necessary.
 Superior Customer Responsiveness:
The entry and exit parts for a customer are expended that creates an easy
way for the customers. The 70% of their product complete within deadlines,
and for rest 30% they offer the refund for the customer if they want off the
deal or claim of the refund.
 Superior Innovation:
Product innovation:
Terrace apartment.
Special departmental stores or super shops at the ground especially for the
apartment owner.
Process innovation: Making a product according to customer’s budget is
one of their well admired innovations for the customers.
 Competitive advantage:
As competitive advantage AMG has both high class and reasonable fact in
them. As they are covering the posh areas of the cities as well as they are also
covering the average areas with average budget customers.
 Customers can sell back their products to the company in a time period.

 Full refund to the customers before registration.

 Refunding as the present value of the product.