MARKETING PROJECT

PRESENTATION
Topic – Consumer Behaviour, S.W.O.T. Analysis and Scope towards
online service providing companies for eg. UrbanClap.

Presented to :
Dr. Mukesh Ranga
Presented By:
MBA – FT (1st Year)
Rishab Yadav – 0011031
Roopam Singh – 0011032
Sachin Bhatia – 0011033
Salini – 0011034
Sandeep Gupta – 0011035
Sanskriti Singh - 0011036
 CONTENTS

 Introduction
 Business Model
 Scope and Consumer Behaviour
 Statistics and Facts
 How it Works
 S.W.O.T. Analysis
 Competitors
 Conclusion
 WHAT IS URBAN CLAP ?
UrbanClap is a platform to make our urban lives more fulfilling
to solve our needs in a clap. Hence the name, UrbanClap. 
It enables users to find any service professional like a plumber, a
wedding photographer, a yoga teacher, or an interior designer.
They want to be the go-to platform helping customers complete
the projects that are important to their urban lives – everything
from designing their homes to capturing key moments, learning
arts, filing taxes, and getting healthier etc.
 BUSINESS MODEL

The working of UrbanClap is based on two simple models:

• For standardized, blue collared services like electricians or home
cleaning, where you just want the job done, you can directly
book and pay for the service on their app.
• For white collared services, which are the larger part of the
business, like photographers, interior designers or yoga
instructors is done through an automated match-making
algorithm, which the team is investing heavily to continue
perfecting.
 SCOPE AND CONSUMER BEHAVIOUR
In the modern and urban world the people are very busy in their lives and
do not have enough time to go out of there houses to find day to day
services like plumbing, repairing (such as AC, Refrigerator etc.), beauty
and saloon services etc. of appropriate quality and satisfaction. This is
when the companies like “UrbanClap” come in to play, Urban Clap
provides the above mentioned services at affordable prices and high
quality. According to a survey, following extracts and feedback are
observed:
1. Consumer Awareness- 77% of the consumers know about the services
provided by the company.
2. Usage- 62% of the consumers use the app to book services, while 38%
use other sources to book the services
3. Response Time- 79% of the users received the service on time.
4. Cleanliness and Hygiene- 81% of the users said the cleanliness and
hygiene was up to the mark.
5. Satisfaction- 80% users were satisfied with quality of the service.
 STATISTICS & FACTS
• Number Of Services On UrbanClap : 107 Services 
• How Many People use UrbanClap : 3 Million
• Number On Services Providers On Urban Clap : 2 Lakhs 
• The company has raised a total sum of $185 million to date 
• The biggest investor in Urban Clap is Ratan Tata.
 HOW IT WORKS?
 S.W.O.T. ANALYSIS

• Budget fits the choices

• Trusted professionals
• Ideal for last moment • Limited reach
STRENGTHS requirements WEAKNESS • Employee loyalty
• All requirements are
processed according to
personal choices

• Adding more sectors(

sector addition)
•Local labour
TH REA TS OPPORTUNITY •Tie up with
•Labour union manufacturing units
for spare parts
 COMPETETORS
DIRECT COMPETITION

HOUSEJOY
Acquired by Paytm, one of
Housejoy provides home India’s largest leading The services provided
services like payment gateways, Near.in is are pest control,
Interiors/Renovation/Cons an e-commerce platform for carpentry, plumbing,
t ruction Services, Home professional cleaning,
local services. It helps users
Cleaning, Painting,
get standardized services carpet and sofa
Beauty Services at Home,
across all home needs, skills cleaning, electrical
Appliance Repairs, Pest
(dance and music classes), repairs, laundry, home
Control,
Plumbing/Electrical/Carpe wellness (yoga, dietician), spa, and more.
ntry services & a lot more and events (birthday FUND
FUND RAISED : activities). RAISED:$7.4
$27 MILLION ACQUIRED BY PAYTM MILLION
REVENUE : $5.5 AT $680 MILIION
MILLION
 INDIRECT COMPETITION

Justdial
provides local Other local
search services vendors
proiding similar
which acts as services are the
a link between biggest
the various competitors
service
providers and
consumers.
 CONCLUSION
UrbanClap is an online platform for customers to scout for the best
professionals in the service industry- be it architects, wedding
photographers, yoga teachers, educational counsellors or lawyers.

Simply put, it connects online users with offline businesses.

Their vision is to use technology and smart processes to structure
the highly unorganized services market in India and emerging
markets. UrbanClap aspires to make hiring a service professional as
easy and straightforward as ecommerce companies have made
buying products.
Thank
You