The document discusses Internet of Things (IoT) and its potential in India. IoT refers to the network of physical objects equipped with sensors and software that allows devices to communicate with each other and share data. The Indian IoT market is diverse with many new startups developing solutions across various domains like smart cities. For companies to succeed, they must carefully choose areas to focus on that match their competencies. Samsung is discussed as an example of a company that could expand into various IoT spaces like smart homes, wearables, connected cars, and more by implementing an omnichannel distribution strategy to improve customer lifetime value, reach new customer segments, and increase sales and efficiency.
The document discusses Internet of Things (IoT) and its potential in India. IoT refers to the network of physical objects equipped with sensors and software that allows devices to communicate with each other and share data. The Indian IoT market is diverse with many new startups developing solutions across various domains like smart cities. For companies to succeed, they must carefully choose areas to focus on that match their competencies. Samsung is discussed as an example of a company that could expand into various IoT spaces like smart homes, wearables, connected cars, and more by implementing an omnichannel distribution strategy to improve customer lifetime value, reach new customer segments, and increase sales and efficiency.
The document discusses Internet of Things (IoT) and its potential in India. IoT refers to the network of physical objects equipped with sensors and software that allows devices to communicate with each other and share data. The Indian IoT market is diverse with many new startups developing solutions across various domains like smart cities. For companies to succeed, they must carefully choose areas to focus on that match their competencies. Samsung is discussed as an example of a company that could expand into various IoT spaces like smart homes, wearables, connected cars, and more by implementing an omnichannel distribution strategy to improve customer lifetime value, reach new customer segments, and increase sales and efficiency.
•IoT describes the IOT market currently in India is highly diversified with many brands and new startups coming network of physical up with solutions that can revolutionize various domains in which IOT can be applied. The objects equipped government also is looking at the future and has invested in various projects like smart cities with sensors, which use IOT. For any organization to succeed in this diverse domain it is imperative that they software, and other choose their target based on their competency carefully. This will help them lead the market . technologies. •IoT works by HOW IOT SHAPING FUTURE CHANNEL DISTRIBUTION creating a large Samsung can venture into these STRATEGY FOR SAMSUNG network of all spaces (omnichannel) connected devices • Smart home automation • Improving CLV that respond to • Wearables • Reach new segments each other, • Connected automobiles’ • Operational efficiency allowing devices to • Industrial engineering • More sales and revenue perfect their utility • Smart cities • More inventory turnover based on their • Iot in agriculture • Personalised Services environment by • Smart retail • Memorable experiences collecting and • Iot for healthcare • Customisation sharing data. • Iot for telecom