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  • POV Pitch

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    Danut Istrate
    6 views6 pages
    Value wedge = the unique benefits or attributes that differentiate your offering from competitors and gives buyers a reason to choose you over them. Value parity = if a buyer cannot see any difference between your offering and competitors other than price, they will always choose the lowest price. You must identify and communicate your unique value wedge to avoid being seen as a commodity where price is the main factor in a buyer's decision.

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    Value wedge = the unique benefits or attributes that differentiate your offering from competitors and gives buyers a reason to choose you over them. Value parity = if a buyer cannot see any difference between your offering and competitors other than price, they will always choose the lowest price. You must identify and communicate your unique value wedge to avoid being seen as a commodity where price is the main factor in a buyer's decision.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views6 pages

    POV Pitch

    Uploaded by

    Danut Istrate
    Value wedge = the unique benefits or attributes that differentiate your offering from competitors and gives buyers a reason to choose you over them. Value parity = if a buyer cannot see any difference between your offering and competitors other than price, they will always choose the lowest price. You must identify and communicate your unique value wedge to avoid being seen as a commodity where price is the main factor in a buyer's decision.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Value wedge = what

    Value parity = your buyer difference you from the


    cannot see the difference competition.
    between you and your
    competition, and it will
    always come down to PRICE.

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