MANAGEMENT

RESEARCH
METHOD
CRITERIA OF A GOOD RESEARCH

A good research should qualify in following essential criteria:

Clearly Defined Objectives: The objectives of a research should be clearly defined.
If the objectives of the research are well defined then there would be clearly roadmap
in front of the researcher to follow. It helps the researchers to determine the type of
data required to conduct the research efficiently.
Eg: The most basic objective of customer satisfaction surveys is to generate
valid and consistent customer feedback.
CRITERIA OF A GOOD RESEARCH

2. Ethically Conducted: A researcher should abide by the ethical standards laid

down to conduct a research accurately. The research data and the limiting factors
should be properly scrutinized, explained and documented to maintain a level of
transparency with the readers. The data should not be altered to match the findings.
The results of the research study should be properly documented and the conclusions
should be based on paper evidances.
CRITERIA OF A GOOD RESEARCH

 Flexibility: Research involves re-examining the data till correct findings are
arrived. This is possible only if the research approach is flexible in nature. There
should always be scope to add-on significant data or change the existing data as
per the requirement.
Eg:
CRITERIA OF A GOOD RESEARCH

 Reliability: Reliability refers to the repeatability of a research, tool, procedure or

instrument. The degree of reliability of a research study depends on the degree of
similarity in research results. A research is called reliable when it produces similar
results for different sample drawn from the same population under similar
conditions and procedures.
Eg: A researcher may study the effect of a course in written English on the final
grades for a group of students. The results of this study will be reliable, if the same
study on another group of students as similar outcomes.
CRITERIA OF A GOOD RESEARCH

 Validity: Validity is a measure of the applicability of a research. It refers to the

suitability and efficiency of the research instrument or procedure regarding the
research problem. It measures the accuracy of an instrument in measuring the
problem. It is a measurement of applicability of a research. Validity is the basis of
deciding whther a research conclusion assumption is true or false. The validity of
research is maintained by defining the concepts as clearly as possible.
Eg: A survey designed to explore depression but which actually measures
anxiety would not be considered valid.
CRITERIA OF A GOOD RESEARCH

 Accuracy: A research is called accurate, if the process of research instruments and

tools are related to each other. It checks to see that the research tool are being
selected appropriately.
 Eg: if a research is carried out on mental patients, the use of observation would be
appropriate to collect data, because in case of questionnaire or interview, they may
not be able to answer or may answer incorrectly.
CRITERIA OF A GOOD RESEARCH

 Credibility of Sources: means that the research data should be taken from
trustworthy sources. Although the use of secondary data in research allows the
researcher to complete the research within the time frame but he loses the
credibility, as the secondary data are usually manipulated and hence relying
exclusively on it can lead to erroneous and faulty research conclusions.
Eg: Magazines, News papers, websites registered by government and articles
written by well-known authors.
CRITERIA OF A GOOD RESEARCH

 Generalisable Results: The degree to which the result of a research can be

applied to the bigger populations is called generalizability. While carrying out a
research the researcher selects a small sample from a target population. If the
research results can be applied to other samples from the similar population, then
the research findings can be considered as generalizable.
Eg: A researcher may generalize the results of a survey of 350 people in a
university to the university as a whole; readers of the results may apply or transfer
the results of their own situation.