BUSINESS

COMMUNICATION

“You can have all the great ideas in the world and if you can’t communicate, nobody will hear them.”
-Kara Blackburn
RIYA VASHIST (MBA 1st sem)
 What is Communication?

 Derived from the Latin word “ communis ”, meaning to share.

 Communication is the exchange of thought, messages, or information by speech,
signals, writing, or behaviour.
 It is the transmission of an idea or feeling so that the sender and receiver share the
same understanding.
 “Communication is a process involving the selection, production and transmission
of signs in such a way as to help a receiver perceive a meaning similar to that in
the mind of the communicator”.
 Business Communication

“Business communication is the sharing

of information between people within
an organization that is performed for
the commercial benefit of the organization”.
 FORMS OF BUSINESS
COMMUNICATION
1. Oral Communication – Exchange of ideas, information and message through
spoken words.
2. Written Communication – Interchange of message, opinions and information
in written form. Its includes – letters, reports, e-mails etc.
 Process of Communication

 Communication is a process whereby information is encoded, channeled and sent

by a sender to a receiver via some medium.
 All form of communication require a sender, a channel, a message, a receiver and
the feedback.
 A hindrance in the communication process is called noise.
 Components of Communication

 Sender
 Message
 Channel
 Receiver
 Feedback
 Types of Communication
 Verbal Communication : It the use of words to share information with other people, it
includes both spoken and written communication. E.g. Presentation and Email
 Non-Verbal Communication : Is the transmission of messages or signals through a
nonverbal platform such as eye contact, facial expressions, gestures, posture, and the
distance between two individuals.