IMPLEMENTATION PLAN
  Items
   
   
  Promotional Strategies
 
Preparation Stage
Licenses & Registrations
Victoria, 2022)
   
   
   
   
   
   
  Transportation, facilities, renting, labor, and others
 
 
 
 
 
 
 
 
 
Action Stage
Resources of Tacos (Google Map, 2022)
Predictive revenues
Time Frame Budget
Social Media Channels Follow the strategy of entering the According to strategy one No extra budget
Chinese market
Rent a micro-influencer for 10K One-time payment -$100 (Builtin, 2022)
followers
Traditional Channels Renting a small Billboard at Melbourne One-time payment for one month -$1,000 (Blue Line Media,2022).
Central
(Business Get an on-premises license One-time payment during Application Fees of an on-
Notify enforcement agencies and the local council about starting the pop-up store 1-4 weeks premises license: -$496 (ABLIS,
  n.d.)
Receive Covid-19 business information
Total Budget of Preparation Stage (Ferejohn & Krehbiel, 1987) -$1,596
Renting the space in QVM 1 week -$35/day (Queen Victoria Market,
2020)
Two employers 5 hours/day -$250/day
Renting a pick-up truck in Melbourne One day At least -$64/day (Momondo,
2022).
The gasoline fees on delivering One day -$20/day
equipment, labor, and resources.
Kitchen equipment, including a deep One-time payment At least -$1,000 for second-hand
fryer, portable brick oven, reach-in or new ones
fridge, cleaning stations, cutting tables,
and others.
Electricity and gas at the pop-up store One-time preparation At least -$500 at the start
(Square, 2021)
Food stalls and decorations One-time payment -$50
Others could be brought from St Kilda Duration No extra budget
Store
Fish, Beef, Port, Pickled Cabbage, One day At least -$1,000 for continuous
Chipotle, Onions, Mushrooms, Avocado, sales in 5 hours
and other vegetables and sources (La
Bodega, 2022)
Assume every consumer will buy tacos 5 hours +$14,400/day
(with 3 flavors) for $24 (La Bodega,
2022) in half a minute
Total Budget of Action Stage (Ferejohn & Krehbiel, 1987) -$2,919 (first time);
-$1,369 (every next)
Predictive Revenue of One Night (Ferejohn & Krehbiel, 1987) +$14,400
Total Predictive Gross Profits (Ferejohn & Krehbiel, 1987) +$9,892 (first time);
+$13,031 (every next)
 KEY RISKS
Probability levels(1-
Risk Factors Descriptions Impacts levels (1-5) Severity  Mitigating actions 
5)
Risks associated with Regular updates to the
Technological risks  ineffective implementation of 3 5 Mid  software and framework are
technological tools. required.

Both the hiring process and

The inefficient and incable the regular training of
Resource risk  3 4 High 
human resource department   programmers should be
optimized for productivity.

Lack of effective Having regular meetings

Communication risk  communication and 4 4 High  may improve collaboration
misunderstanding.  and dialogue.

Risks related to budgeting

and financing must be
minimized, and the finance
Increasing cost and market
 Financial risk  5 5 High  department should be
value 
efficient enough to do so
with the use of appropriate
technology.