Services going

Global
Content

01 02 03
National and global Service outsourcing: Limits to service
stimuli to the growth Benefits and drawbacks export growth in the
of services for all? semi-periphery and
periphery?

04 05
Geography of Variety in the
services internationalization of
services
01
National and global stimuli
to the growth of services
•
TIKI
Build infrastructure, from technology, supply chain ... to training
human resources, creating more stable jobs.
• TikiNGON - urgent needs of people during the COVID-19
pandemic. National
• Tiki and AIA Vietnam will jointly build an insurance technology
(insurtech) platform under the two sides' next 10-year agreement.
In the near future, customers will be able to use insurance records
management and submit claims through Tiki.

• Tiki has emerged as one of the largest e-commerce companies in

Vietnam, with about 4,000 employees.
• Tiki's IPO will likely be done through a merger with a special
Global purpose acquisition company (SPAC), although no decision has
been made at this time. A successful IPO of a Vietnamese startup
in the US will help Vietnam emerge as Asia’s technology hub.
 AMAZON
● 30.7% of U.S. online retail sales in the first quarter of 2021. In
2020, ecommerce spiked to account for approximately 21.3%
of U.S. retail sales, meaning Amazon accounted for about
National
6.5% of all retail spending.
● 018 to 2020, Amazon paid an effective federal tax rate of 4.3%
on income in the U.S. Longer-term,..
● Amazon stepped up in 2018 and raised the minimum wage for
its U.S. employees to $15 per hour..ur.

● Today, Amazon is the second-largest U.S.-based publicly listed employer and

the fifth biggest in the world. It employs 1.2 million people, having hired
Global
427,000 during the pandemic. No wonder Amazon created such a buzz in 2018
when it held a competition to select a location for its second headquarters. It
eventually picked Arlington, Virginia.
02
Service outsourcing:
Benefits and drawbacks
for all?
 Service outsourcing

BENEFITS DRAWBACKS

Provide Security Direct

Cost Electronic Freight; Risks Interaction
insights
savings funds long wait is limited
.
transfer,
Convenient
and secure
payment.
03
Limits to service export
growth in the semi-
periphery and
periphery?
Technology and infrastructure Education and training

Government Corporate Strategies

regulations and policies
 Technology and Infrastructure

The 'Periphery' regions such as Angola, Cambodia,

Cameroon, Chad, Congo, Irad, Myanmar,... are
characterized by poverty, ignorant healthcare, less
education and a low standard of living.
Infrastructure is very bothering with more space for
slums.

Semi‐periphery. Those newly industrialized countries

with median standards of living, such as Chile, Brazil,
India, China, Indonesia,... Semi-peripheral countries
offer their citizens relatively diverse economic
opportunities but also have extreme gaps between
rich and poor. Sustainable Development.

=> Technology and infrastructure limitations

 Technology and Infrastructure
Technology

Africa has less than 1 internet

host per 1000 inhabitants
compared to a high of 600
internet host per 1000 inhabitants
in the US and Canada 
In 2012, the United States were
ranked first with more than 505
million internet hosts, the number
of internet host in Canada was
8.74 million while the total number
is 903,909,312 
 Technology and Infrastructure

Limited infrastructure such as telecommunications,

reliable power sources, and services and
distribution logistics and limit the growth of export
services.

Infrastructure

Many LDCs (less-developed countries) are still not linked

into these telecommunications networks in submarine cable
=> limit in their ability to develop competitive bases for
services exports. The SAT-3 cable is the only one major
cable connecting parts of Africa to the rest of the world.
Education and
Lack of education and Special skills are needed
training training is a limiting factor for more routine services:
on knowledge-intensive LDCs may not able to keep
services pace with the demand for
qualified workers,
shortages of trained
workers

For example, call centers workers

not only with good language
abilities but also solid customer
support skills, telesales abilities,
data-entry and processing skills

=> Less attractive as an outsourcing destination

Government regulations and policies
 Government regulations and policies

The regulatory and legal framework in some less developed countries can
place limits on the growths of export services
Competitive regulatory environment is need to encourage competition
among service providers including deregulated telecommunications
environment facilitating dependable and competitively priced services
• For instance, the government in China needs to address the concerns of
many in the US and the EU about poor data security and intellectual
property protection.
WTO’s General Agreement on
Trade on services (GATS)
Cover all internationally traded Government regulations
services. However, it still proceeds
extremely slowly to help a greater and policies
competition and nondiscrimination.
 Since Amazon entered India in 2013, it has had to operate differently than everywhere
else in the world due to rules dictating how foreign-owned online businesses can operate;
namely, Amazon has only been able to offer products for sale on its platform from other
merchants, rather than also acting as a retailer itself.
The Indian government published a circular that effectively banned Amazon from selling
products of companies in which they have an equity stake.

Government regulations and

policies
Corporate decision Corporate Strategies
making can result in
limited opportunities
for service export
growth in some LDCs.

Companies differ on their

perception of risk and
assessment of the benefits of
internationally outsourcing
services.
04
Geography of services
 International trade in
services
• Tiki has introduced Tiki Global - International ordering
with booths offering goods from overseas in response to
consumers' growing demand for foreign orders and their
desire to enjoy their shopping on e-commerce platforms.
Simply pressing the order button will complete the task;
Tiki has already done the rest. Tiki is dedicated to authentic
quality, unwavering safety, and speed, ensuring the greatest
possible benefits for customers.
• The Tiki.vn e-commerce platform offers Tiki Global as a
method of overseas ordering. Tiki has introduced new Tiki
Global international ordering services with reputed
international sellers in order to cater to customers who
want to purchase products on e-commerce websites outside
of Vietnam. You are now free from any difficulties.
 International trade
in services
• The Amazon Global Store allows you to easily discover a wide
selection of international products available from Amazon’s
websites around the world without leaving Amazon.com. When
you purchase an international product, it is shipped and sold to you
from outside the United States by an overseas Amazon affiliate.
• The Amazon Global Store purchases come with the same reliable
delivery you have come to expect from Amazon. You can choose
from a range of delivery options as well as track and get
notifications about your orders.
• The Amazon Global Store simplifies the import process and shows
you the complete amount you will pay for orders for international
products, including import duties, taxes, and fees.
• The Amazon Global Store purchases are supported by Amazon.com
Customer Service. You can return items within 30 days of delivery
for a full refund. Simply use the Amazon.com Returns Support
Center. The Amazon Global Store will cover the cost of
international return shipping up to $20. If your return shipping
costs more than $20, please contact Customer Service.
Transnational
investment patterns

Vietnamese e-commerce platform Tiki recently

raised $258 million in a funding round led by
AIA. Besides AIA, Series E investors include
UBS AG (London branch), Mirae Asset-Naver
Asia and Taiwan Mobile Co. from Taiwan,
China.
 Transnational
investment patterns

• The majority of shares of amazon belong to individual

investors
• Institutional investors own more than 50% of Amazon
shares. Therefore, they have great influence on the
decisions of the board of directors. Hedge funds have no
major investments in Amazon.com. Jeffrey Bezos is
currently Amazon's largest shareholder with 10% of shares
outstanding. The second and third largest shareholders own
6.5% and 5.6% of Amazon's outstanding shares,
respectively.
• 25 of the top shareholders own less than 50% of the shares.
Thus, no individual has a      majority interest.
05
Variety in the
internationalization of
services
• Dominate the e-commerce market: Being sensitive
to the needs of customers and the market, Tiki
further affirms its position and position in the e- Variety in the
commerce market.
• Strong financial resources, many investment funds
pouring capital continuously: Received a lot of
internationalization of
investment capital from VNG Joint Stock Company,
JDar Inc., STIC Investment Company… Tiki
services
received strong financial investment. This shows
Tiki's strong attraction to domestic and foreign
investors, and is a premise for Tiki to have resources
to improve its position.
• Return policy according to regulations, meeting the
interests of the buyer: Attention to customer
experience is also one of Tiki's strengths compared
to other e-commerce platforms in Vietnam and
internationally today.
 Variety in the internationalization of services

• Customer-oriented: Amazon serves a large number of customers for

everyday needs at low prices. This has made it a customer-oriented
brand.
• Differentiate and innovate: Amazon regularly comes up with innovative
ideas and innovative additions to its line of products and services like
the Withings Aura Smart Sleep System. This sets Amazon apart from
other companies.

• Diverse product portfolio: Amazon has a rich product mix that engages
online customers to make most of their purchases.
Thank you for Listening